Title	VW FLOATING PASSENGERS
Brand	VOLKSWAGEN
Product/Service	VW FLOATING PASSENGERS
Category	D06. Transit
Entrant	DDB & TRIBAL AMSTERDAM, THE NETHERLANDS
Idea Creation	DDB & TRIBAL AMSTERDAM, THE NETHERLANDS
Production	HET AMSTERDAMS FILMBEDRIJF, THE NETHERLANDS

Name	Company	Position
Ed van Bennekom	DDB & Tribal Amsterdam	Creative Director
Jasper Diks	DDB & Tribal Amsterdam	Creative Director
Gijs Sluijters	DDB & Tribal worldwide, Amsterdam	Senior Creative / Concept
Joris Tol	DDB & Tribal Worldwide, Amsterdam	Senior Creative / Concept
Klaas Verhoeven	DDB & Tribal Worldwide, Amsterdam	Creative
Tim Teunissen	DDB & Tribal Worldwide, Amsterdam	Creative
Sophie van Pelt	DDB & Tribal Worldwide, Amsterdam	Executive Producer
Milo van der Meij	DDB & Tribal Worldwide, Amsterdam	Business Director
Marcel de Jonge	DDB & Tribal Worldwide, Amsterdam	Strategy Director
Eché Janga	Het Amsterdams Flimbedrijf	Director
Daan Tan	Het Amsterdams Flimbedrijf	Producer
Olivier Nass	Het Amsterdams Filmbedrijf	Producer
Haakon Niewold	Het Amsterdams Filmbedrijf	Producer
Thomas Liebe	Het Amsterdams Filmbedrijf	Editor
Kees Kroot	Soundcircus	Sound Design

Brief Explanation

We welded a construction on the tow bar of a Volkswagen Tiguan and made it so that this construction was hidden underneath prepped clothes when 2 people sat on it. This way we could drive around with a Tiguan that seemingly carried two extra ‘floating’ passengers. We drove around various towns with the Tiguan and its floating passengers behind the car sitting in comfy positions, as if on a backseat. With long lenses we captured the reactions of non-cast people in the streets who all look amazed or astonished as they see the floating passengers drive by. The specially built outdoor stunt turned into an online film that teases the introduction of the new and bigger Tiguan Allspace and its main USP: 2 extra passenger seats.