SHANTI HOUSE- THE LOST CHILDREN

Short List
TitleSHANTI HOUSE- THE LOST CHILDREN
BrandSHANTI HOUSE
Product/ServiceSHANTI HOUSE
Category D04. Live Advertising and Events
Entrant ACW GREY TEL AVIV, ISRAEL
Idea Creation ACW GREY TEL AVIV, ISRAEL
Production ACW GREY TEL AVIV, ISRAEL
Credits
Name Company Position
Tal Riven ACW GREY Chief Creative Officer
Ziv Meiri ACW GREY Creative Director
Yonatan Title ACW GREY Copywriter
Asa Keren ACW GREY Copywriter
Daniel Avital ACW GREY Planner
Sandra Zlatkovski ACW GREY Account Manager

Brief Explanation

In Israel, 14,000 homeless youth get their food from the garbage. Shanti House, a shelter for youth at risk, decided to raise awareness for this heart breaking Issue. We invited food bloggers and social media influencers to what they thought was the launch of Chef Segev Moshe's new menu. Upon arrival, they were served a variety of stunning dishes, but moments before they dug into their food, Chef Segev revealed the truth behind their meal. The guests were shown a short video showing Segev collecting food from the garbage, together with a teenage girl and boy. He then began turning the leftover meat, fruit and vegetables he'd collected into magnificent high-end dishes. The audience was disgusted. But then, the boy and girl began talking