LOVING "IT"

Bronze Eurobest

Demo Film

Presentation Image

ClientBURGER KING DEUTSCHLAND GMBH
Category E02. Use of Ambient Outdoor
TitleLOVING "IT"
Product/ServiceBURGER KING
Entrant GRABARZ & PARTNER Hamburg, GERMANY
Idea Creation GRABARZ & PARTNER Hamburg, GERMANY
Media Placement VIZEUM DEUTSCHLAND Wiesbaden, GERMANY
PR EMANATE München, GERMANY
Production RABBICORN FILMS Hamburg, GERMANY
Production 2 SLAUGHTERHOUSE VISUAL MANUFACTURING Hamburg, GERMANY
Production 3 YESSIAN MUSIC Hamburg, GERMANY
Additional Company BURGER KING DEUTSCHLAND GMBH Hannover, GERMANY
Additional Company 2 SETUP GMBH München, GERMANY
Credits
Name Company Position
Ralf Heuel Grabarz & Partner Chief Creative Officer
Diana Sukopp Grabarz & Partner Creative Group Head
Tobias Ahrens Grabarz & Partner Creative Group Head
Thomas Fritze Grabarz & Partner Creative Director
Stefan Geschke Grabarz & Partner Creative Director
Jakob Eckstein Grabarz & Partner Creative Director
Matthias Preuss Grabarz & Partner Creative Director
Christian El Asmar Grabarz & Partner Art Director
Tim Bozek Grabarz & Partner Copywriter
Benedikt Lemsky Grabarz & Partner Account Manager
Sarvin Ejtehadi Grabarz & Partner Account Manager
Tim Mangels Grabarz & Partner Account Manager
Jörg Nagel Grabarz & Partner Production
Saskia Hinz Grabarz & Partner Agency Producer
Iwo Zakowski Burger King Deutschland GmbH Head of Marketing Communications
Jacqueline Burdet Burger King Deutschland GmbH Manager Marketing Communications
Frederike Carolin Weiss Burger King Deutschland GmbH Director Communications
Fernando Machado Burger King Deutschland GmbH Global Brand Manager
Vizeum Deutschland GmbH Vizeum Deutschland GmbH PR Agency
RABBICORN Films GmbH RABBICORN Films GmbH Film Production
SLGH Slaughterhouse Visual Manufactoring GmbH, Hamburg SLGH Slaughterhouse Visual Manufactoring GmbH, Hamburg Post Production
emanate GmbH emanate GmbH PR Agency
setup GmbH setup GmbH Communication Agency
Yessian Music GmbH Yessian Music GmbH Music

Brief Explanation

Using the exclusive pre-premiere of the remake of Stephen King’s classic “IT” in Germany we carried out an ambient stunt that utilized a whole new way of in-cinema advertising. By redefining the way ads are used on the silver screen. To this end we hijacked the showing with two powerful spotlights right before the credits were about to roll, to project an unmistakable message on the screen. Turning “IT” into the first feature length spot and making it the longest ambient ad the brand never paid for.