RUNTOSCROLL

Short List
TitleRUNTOSCROLL
BrandADIDAS
Product/ServiceALPHABOUNCE RUNNING SHOES
Category C04. Ambient Use of Digital Technology
Entrant FRIENDS Moscow, RUSSIA
Idea Creation FRIENDS Moscow, RUSSIA
Production FRIENDS Moscow, RUSSIA
Credits
Name Company Position
Aleksander Zavatskyi Friends Moscow creative director
Aleksander Orekhov Friends Moscow art director
Artur Malina Friends Moscow copywriter
Ekaterina Ponomarenko Friends Moscow Account Director
Peter Fomichev Friends Moscow head of digital department
Peter Gyske adidas senior marketing director, category running
Eugene Karasev adidas brand communications director
Maria Ignatova adidas senior brand manager
Tatiana Fedyaeva adidas brand communications specialist

Brief Explanation

Imagine a running track where dozens of pairs of sneakers placed all over the distance and the only thing is you need to do is to be the first one who reaches the sneakers to get them for free. Sounds like an event, right? No, if this running track placed at the unique website, that can be scrolled only if you are running. It is not an app or some hi-tech wearable device. It’s just a website, that simply tracks GPS and accelerometer data from your phone.