Case Film

Presentation Image

Title	ULTIMATE GIVING PLEASURE
Brand	BMW GROUP RUSSIA
Product/Service	BMW AUTOMOBILE
Category	D02. Small Scale Special Solutions
Entrant	FCB MOSCOW, RUSSIA
Idea Creation	FCB MOSCOW, RUSSIA
Media Placement	CARAT Moscow, RUSSIA
Additional Company	HYPE PRODUCTION Moscow, RUSSIA

Name	Company	Position
Luis Dias	FCB International	Chief Creative Officer International
Eugene Radewych	IPG Russia	Chief Creative Officer IPG Russia
Daniele Pancetti	FCB Moscow	Executive Creative Director
Oleg Izosimov	FCB Moscow	Art Director
Dmitri Avdeenko	FCB Moscow	Senior Copywriter
Ekaterina Chernopazova	FCB Moscow	Art Director
Anna Obraztsova	FCB Moscow	Senior Copywriter
Shilpa Sinha	FCB Moscow	Head of Strategy
Maria Lebetskaya	FCB Moscow	Account Director
Maxim Kopyshev	FCB Moscow	Agency Producer

Brief Explanation

BMW treated its customers with the first exclusive free drive on new M11 Highway to city’s main airport. On social media BMW responded immediately to competitors’ owners. Social media posts were converted into printable BMW logostickers customisable for every premium car manufacturer’s badge. Customers could simply download these stickers, paste them on their car logos camouflaging their badges and drive through BMW tollbooth, absolutely free of charge.