Title	#HONDANEXTDOOR
Brand	HONDA
Product/Service	CARS
Category	D03. Special Build
Entrant	SID LEE Paris, FRANCE
Idea Creation	SID LEE Paris, FRANCE
Production	MILES Paris, FRANCE

Name	Company	Position
Sylvain Thirache	SID LEE Paris	Executive Creative Director
Johan Delpuech	SID LEE Paris	President
Bruno Lee	SID LEE Paris	Deputy Managing Director
Fabien Buferne	SID LEE Paris	Account Director
Camille Lefrere	SID LEE Paris	Account Manager
Gullit Baku	SID LEE Paris	Copywriter
Ludovic Gontrand	SID LEE Paris	Art Director
Thomas Laget	SID LEE Paris	Head of Integrated production Director
Aldric Menanteau	-	Producer
Ambroise Soulé	SID LEE Paris	Strategist
Christophe Decultot	HONDA France	Vice president Honda motor Europe
Pierre Guignot	HONDA France	Department Manager - Car Division
Steve Amsellem	HONDA France	Marketing Manager
Eliott Brunet	MILES	Producer
Geordy Montfils	MILES	Director
César Décharme	MILES	DOP

Brief Explanation

With #Hondanextdoor we invited our fans to transform their garage into pop-up dealerships. These dealerships looked like real dealerships with big logos, banners, special entrance etc. Thanks to them, we entered the suburb and had concrete advertising material – guerilla style – directly where it was needed. More than just branding, the pop-up dealerships were the occasion to showcase our cars in a life-like environment and therefore be more striking.