TAPESTRY

Bronze Eurobest

Case Film

Presentation Image

ClientTOURISM IRELAND
Category D03. Special Build
TitleTAPESTRY
Product/ServiceTOURISM IRELAND
Entrant TOURISM IRELAND Redmonds Hill, IRELAND
Idea Creation PUBLICIS LONDON, UNITED KINGDOM
Media Placement CARAT London, UNITED KINGDOM
Production SPACE66 London, UNITED KINGDOM
Credits
Name Company Position
Dave Monk Publicis Executive Creative Director (London)
Dave Sullivan Publicis Creative Director
Josh Norbury Publicis Copywriter & Art Director
Chris Turner Publicis Strategist
Ben McKee Publicis Account Director
Katie Edwards Publicis Business Director
Kathryn Mason Publicis Account Manager
Kal Parma Publicis Agency Producer
Jelly Kitchen Jelly Kitchen Illustrator
Space66 Production & Post Production Company Production & Post
Sam Stocking Space66 Director
Ben Loach Ben Loach Editor
Chloe Shaw Space66 Producer
Dash+Miller Dash+Miller Textile Production
Radd Nadesananthan Publicis Social Planner
Duncan Rogers Publicis London Designer
Brian Twomey Tourism Ireland Head of Marketing Communications
Mark Henry Tourism Ireland Central Marketing Director

Brief Explanation

“Based on our learnings from 2016’s Doors of Thrones Campaign, quite simply that GOT fans vociferously consume content online and are always looking for more opportunities to experience the story of Game of Thrones in different ways, we looked to Northern Ireland’s past for inspiration in ways of re-telling the story.   We decided to explore the rich heritage of textiles and linen manufacture in Northern Ireland and create Northern Ireland’s own ode to Game of Thrones, capturing every episode from the opening of Season 1 all the way through to Night King’s assault on the wall at the end of Season 7, in an 80m+ long tapestry.   The Game of Thrones tapestry was illustrated, woven and embroidered each week in reaction to that week’s episode of the show, meaning that we were able to give fans a unique way of catching up on the previous week’s drama before the next episode aired.