Case Film

Presentation Image

Title	TAPESTRY
Brand	TOURISM IRELAND
Product/Service	TOURISM IRELAND
Category	D03. Special Build
Entrant	TOURISM IRELAND Redmonds Hill, IRELAND
Idea Creation	PUBLICIS LONDON, UNITED KINGDOM
Media Placement	CARAT London, UNITED KINGDOM
Production	SPACE66 London, UNITED KINGDOM

Name	Company	Position
Dave Monk	Publicis	Executive Creative Director (London)
Dave Sullivan	Publicis	Creative Director
Josh Norbury	Publicis	Copywriter & Art Director
Chris Turner	Publicis	Strategist
Ben McKee	Publicis	Account Director
Katie Edwards	Publicis	Business Director
Kathryn Mason	Publicis	Account Manager
Kal Parma	Publicis	Agency Producer
Jelly Kitchen	Jelly Kitchen	Illustrator
Space66	Production & Post Production Company	Production & Post
Sam Stocking	Space66	Director
Ben Loach	Ben Loach	Editor
Chloe Shaw	Space66	Producer
Dash+Miller	Dash+Miller	Textile Production
Radd Nadesananthan	Publicis	Social Planner
Duncan Rogers	Publicis London	Designer
Brian Twomey	Tourism Ireland	Head of Marketing Communications
Mark Henry	Tourism Ireland	Central Marketing Director

Brief Explanation

“Based on our learnings from 2016’s Doors of Thrones Campaign, quite simply that GOT fans vociferously consume content online and are always looking for more opportunities to experience the story of Game of Thrones in different ways, we looked to Northern Ireland’s past for inspiration in ways of re-telling the story.   We decided to explore the rich heritage of textiles and linen manufacture in Northern Ireland and create Northern Ireland’s own ode to Game of Thrones, capturing every episode from the opening of Season 1 all the way through to Night King’s assault on the wall at the end of Season 7, in an 80m+ long tapestry.   The Game of Thrones tapestry was illustrated, woven and embroidered each week in reaction to that week’s episode of the show, meaning that we were able to give fans a unique way of catching up on the previous week’s drama before the next episode aired.