NO MORE BLACK TARGETS

Bronze Eurobest

Case Film

Presentation Image

ClientNEW YORK SOCIETY FOR ETHICAL CULTURE
Category D01. Non-Standard Indoor Advertising
TitleNO MORE BLACK TARGETS
Product/ServiceNO MORE BLACK TARGETS
Entrant FF PARIS, FRANCE
Idea Creation FF PARIS, FRANCE
Media Placement FF PARIS, FRANCE
PR FF PARIS, FRANCE
Production FF PARIS, FRANCE
Additional Company NEW YORK SOCIETY FOR ETHICAL CULTURE, USA
Credits
Name Company Position
Fred Raillard & Farid Mokart FRED & FARID Chief Creative Officer
Laurent Leccia FRED & FARID Creative Director
Cypha, Pamela Jean Tinnen, Streetsmartguidenyc, AvisualBliss, JCBKNYC, BilliKid, / Art Director
Karim Naceur FRED & FARID Head of Group Production
Felix Vroegop FRED & FARID Producer
Matthew Xu FRED & FARID Editor
Vicky Wang FRED & FARID Motion designer
Labelle / Director & Photographer
Calvin play / Singer
Jim Tran FRED & FARID Digital Producer
Arthur Gaudrie FRED & FARID Digital Producer
Caroline Tang FRED & FARID Web Designer
Zhiwu Wu FRED & FARID Developer
François Grouiller FRED & FARID Agency Supervisor
Lisa Rosario FRED & FARID Agency Supervisor
Augustin Zeller FRED & FARID Agency Supervisor

Brief Explanation

The project gathered more than 50 artists, including Cypha, buttsup, Rex chouk, Julien Calot, Denton, savior elmundo, Thomas Raillard , sr.lasso , brolga , hektad, dizmology... The targets have been replaced & painted over w/ artistic interpretations that turn the menacing black targets into beautiful, colorful, & optimistic art. We turn a canvas for violence into a canvas for hope. We hack a symbol of violence w/ the power of art. Rather than a long exposé, we wanted to reach people’s emotions. Launching on the 25/01 in partnership w/ the New York Society for Ethical Culture, the campaign is an artistic project to raise awareness of the danger of unconscious bias & how it may be perpetuating gun violence against young black males.