HOLIDAY

Bronze Eurobest
ClientMCDONALD'S
Category B09. Retail, e-Commerce, Restaurants & Fast Food Chains
TitleHOLIDAY
Product/ServiceAPPETITE
Entrant THJNK Hamburg, GERMANY
Idea Creation THJNK Hamburg, GERMANY
Idea Creation 2 LEO BURNETT FRANKFURT, GERMANY
Credits
Name Company Position
Armin Jochum, Andreas Pauli LTT CCO
Kai Roeffen thjnk Düsseldorf GmbH Managing Director
Jan Propach thjnk Düsseldorf GmbH Executive Creative Director
Karl Wolfgang Epple, Matthäus Frost thjnk AG Creative Director
Karl Wolfgang Epple thjnk AG Copywriter
Tobias Hecking thjnk AG Copywriter
Markus Rittenbruch thjnk Düsseldorf GmbH Art Direction
Alexander Wieland LTT Account Manager

English Translation of Main Headlines

McDonald's is the world's most famous fastfood chain. Everybody know the Big Mac, the Cheeseburger and many other menu items. We were tasked with coming up with an ad to whet people's appetite for their wide range of tasty products.After a long exhausting day or after a long exhausting night almost nothing feels as liberating and satisfying as a visit at McDonald's. There are days and nights after which you deserve their favourite treat from McDonald's. And we show exactly these hours. In the form of digital calendar entries that look just like McDonald's products, which you earned during that time.