| Title | BOX / CHAIR |
| Brand | IKEA |
| Product/Service | SMALL SPACE SMART SOLUTIONS |
| Category |
A07. Home Appliances, Furnishings, Consumer Electronics & Technology |
|
Entrant
|
THJNK Hamburg, GERMANY
|
|
Idea Creation
|
THJNK Hamburg, GERMANY
|
Credits
| Armin Jochum |
thjnk AG |
CCO |
| Gerrit Zinke, Bettina Olf |
thjnk Hamburg GmbH |
Managing Partner |
| Michel Foertsch, Andreas Wagner |
thjnk Hamburg GmbH |
Creative Director |
| Alexander Grapp, Michał Misiński, Jakub Rupa |
thjnk Hamburg GmbH |
Art Direction |
| Anke Peters, Verena Diefenbach, Louise Hobe |
thjnk Hamburg GmbH |
Account Manager |
| Michel Foertsch |
thjnk Hamburg GmbH |
Copywriter |
| Hilko Wiegmann, Manuel Caliebe |
thjnk ag |
Final Artwork |
English Translation of Main Headlines
IKEA has always been the go-to expert for different interior design ideas. Among these ideas are many that stand out because of their versatility. And the ability to make the most even out of small spaces. The brief was to show this in a creative and catchy way. At IKEA, a bed can be a couch. The idea was to show the versatility of IKEA with simple yet visually striking forms that read the name of two different products from two different angles. They are the same – but they are two. One product. Two ways of using it. The "Versatile Words" were received very well. And showed once again that IKEA goes creative ways in promoting their creative products.