Title	THE HUMAN BILLBOARD
Brand	LE CRAN
Product/Service	ANTI RACISM ORGANISATION
Category	E02. Use of Ambient Outdoor
Entrant	BLACKTOOL Paris, FRANCE
Idea Creation	LEO BURNETT FRANCE Paris, FRANCE
Production	BLACKTOOL Paris, FRANCE

Name	Company	Position
Kurt Novack	Leo Burnett France	Executive Creative Director
David Martin Angelus	Leo Burnett France	Creative Director
Mohamed Bareche	Leo Burnett France	Senior Art Director
Montassar Chlaika	Leo Burnett	Copywriter
Clement Bellanger	Leo Burnett France	Assistant Art Director
Julien Divialle	Leo Burnett France	Digital Art Director

Brief Explanation

The Human Billboard shows in a shocking way the indelible marks that racist comments leave on their victims. The CRAN, an association that fights for the rights of black citizens in France, asked on its social media platforms for people to share the racist insults that had left an emotional scar in their soul. We took those insults and tattooed them on the body of a black man who walked the streets of Paris the day after the presidential elections to to show France and the whole world the harmful marks that racism leaves on its victims.