Title	BRUISE AUTOMAT
Brand	TERRES DES FEMMES
Product/Service	AWARENESS FOR DOMESTIC VIOLENCE AGAINST WOMEN
Category	D03. Special Build
Entrant	DDB GROUP GERMANY Berlin, GERMANY
Idea Creation	DDB GROUP GERMANY Berlin, GERMANY
Media Placement	DDB GROUP GERMANY Berlin, GERMANY

Name	Company	Position
Dennis May	DDB Group Germany	Creative Managing Director
Myles Lord	DDB Group Germany	Creative Managing Director
Gabriel Mattar	DDB Group Germany	Creative Managing Director
Ricardo Wolff	DDB Group Germany	Creative Director
José Filipe Gomes	DDB Group Germany	Senior Art Director
Pedro Lourenco	DDB Group Germany	Senior Copywriter
Nicolas Holz	DDB Group Germany	Copywriter
Matthias Grebin	DDB Group Germany	Motion Designer
Andrea Razeto	DDB Group Germany	International Account Director
Ben Maass-Stalp	DDB Group Germany	Account Manager
Larissa Braun	DDB Group Germany	Aprentice Account Management
Sanja Colli	DDB Group Germany	Aprentice Account Management
Tim Jüngling	DDB Group Germany	International Account Director
Polyxo Studios GmbH	Polyxo Studios GmbH	Technical Production
Zhong To	CuBird GmbH	Producer
Zé Anderson	Zé Anderson	Photographer

Brief Explanation

On March 8th, International Women’s Day, a photo booth customized with facial recognition software was installed in Berlin’s busiest station. An algorithm detected when a woman was inside and applied bruises to one of the four photos – clearly mirroring the numbers of domestic violence. Each photo strip conveyed a message: “1 in 4 women in Germany are victims of domestic violence. Even if it’s not happening to you, it might be happening to someone you know. Don’t ignore it, come forward. We can help. Together we can #ChangeThisPicture” - along with the helpline number and Terre des Femmes website, where people could find information and counseling. The stunt was documented and released as an online video on Facebook and YouTube, in both German and English, so it could make a much broader audience aware of the shocking numbers of domestic violence in Germany and get people to take action.