THE AUDI SANDBOX VR EXPERIENCE

Silver Eurobest

Demo Film

Presentation Image

TitleTHE AUDI SANDBOX VR EXPERIENCE
BrandAUDI
Product/ServiceAUDI Q5 QUATTRO
Category C04. Ambient Use of Digital Technology
Entrant POL Oslo, NORWAY
Idea Creation POL Oslo, NORWAY
Media Placement MEDIACOM Oslo, NORWAY
Production MEDIAMONKS Stockholm, SWEDEN
Credits
Name Company Position
Thorbjorn Ruud POL Art Director
Petter Bryde POL Copywriter
Kjetil Botten Skogly POL Account Director
Emma Karlsson POL Account Manager
Ole Jakob Bøe Skattum POL Graphic Designer
Anna Adamson MediaMonks Stockholm Executive Producer Film
Sander van Wijk MediaMonks Stockholm Colorist
Tom Eriksen MediaMonks Stockholm Creative Director
Thomas Söderlund MediaMonks Stockholm Technical Director
Bo Gustafsson MediaMonks Stockholm Associate Producer
Fredrik Broander MediaMonks Stockholm VR Creative
Johan Anstérus MediaMonks Stockholm Producer
Jeroen Akershoek MediaMonks Stockholm Unity developer
Tom Rijpert MediaMonks Stockholm Director
Niklas Jakobsson MediaMonks Stockholm Line producer
Jo Eken Torp MediaMonks Stockholm Director Of Photography
Jordy van der Bergh MediaMonks Stockholm Editor
Eric Thorell MediaMonks Stockholm Sound Designer
Edward Björner MediaMonks Stockholm Sound Designer
Arvid Björn MediaMonks Stockholm Visual Effects Supervisior
Johan Boije MediaMonks Stockholm Visual Effects Supervisior

Brief Explanation

Audi: Enter Sandbox is a VR installation that lets people step into a 400-kilo sandbox to create their own test-drive environment. By moving the sand around, people can form lanes, jump and even mud pools. The physical sandbox is then turned into a virtual playground using a depth-sensing camera that renders the sandbox into a 3D environment you can explore with the Q5 in a VR driving simulator. The driving simulator combines an Oculus Rift headset with a physical recreation of the Audi Q5, complete with feedback from the steering wheel and the actual sounds of the Audi Q5.