Title Brand Product / Service Entrant Company Location Idea Creation Company Location Award
B02 Drinks
STIEGL BEARDS 1
STIEGLBRAUEREI ZU SALZBURG GMBH / CRAFTED WITH PATIENCE
DEMNER, MERLICEK & BERGMANN Vienna AUSTRIA DEMNER, MERLICEK & BERGMANN
Vienna
AUSTRIA
Short List
STIEGL BEARDS 2
STIEGLBRAUEREI ZU SALZBURG GMBH / CRAFTED WITH PATIENCE
DEMNER, MERLICEK & BERGMANN Vienna AUSTRIA DEMNER, MERLICEK & BERGMANN
Vienna
AUSTRIA
Short List
B04 Cosmetics, Toiletries, Healthcare & Pharmacy
1
RODENSTOCK / RODENSTOCK
SERVICEPLAN GERMANY Munich GERMANY SERVICEPLAN GERMANY
Munich
GERMANY
2
RODENSTOCK / RODENSTOCK
SERVICEPLAN GERMANY Munich GERMANY SERVICEPLAN GERMANY
Munich
GERMANY
3
RODENSTOCK / RODENSTOCK
SERVICEPLAN GERMANY Munich GERMANY SERVICEPLAN GERMANY
Munich
GERMANY
B05 Home Appliances, Furnishings, Electronics & Technology
LOVE LIFE
IKEA / PENCIL
THJNK Hamburg GERMANY THJNK
Hamburg
LOVED
Hamburg
GERMANY
WORK LIFE
IKEA / PENCIL
THJNK Hamburg GERMANY THJNK
Hamburg
LOVED
Hamburg
GERMANY
FAMILY LIFE
IKEA / PENCIL
THJNK Hamburg GERMANY THJNK
Hamburg
LOVED
Hamburg
GERMANY
BED / COUCH
IKEA / SMALL SPACE SMART SOLUTIONS
THJNK Hamburg GERMANY THJNK
Hamburg
GERMANY
BENCH / SIDEBOARD
IKEA / SMALL SPACE SMART SOLUTIONS
THJNK Hamburg GERMANY THJNK
Hamburg
GERMANY
BOX / CHAIR
IKEA / SMALL SPACE SMART SOLUTIONS
THJNK Hamburg GERMANY THJNK
Hamburg
GERMANY
B06 Miscellaneous
SOFA
DICKIE-SPIELZEUG GMBH & CO. KG / MAJORETTE PREMIUM CARS
HAVAS DÜSSELDORF GERMANY HAVAS MUNICH
GERMANY
TABLE
DICKIE-SPIELZEUG GMBH & CO. KG / MAJORETTE PREMIUM CARS
HAVAS DÜSSELDORF GERMANY HAVAS MUNICH
GERMANY
POKER
BIC GERMANY / TIPPEX
SERVICEPLAN GERMANY Munich GERMANY SERVICEPLAN GERMANY
Munich
GERMANY
TITANIC
BIC GERMANY / TIPPEX
SERVICEPLAN GERMANY Munich GERMANY SERVICEPLAN GERMANY
Munich
GERMANY
GROUPIE
BIC GERMANY / TIPPEX
SERVICEPLAN GERMANY Munich GERMANY SERVICEPLAN GERMANY
Munich
GERMANY
KLITSCHKO
BIC GERMANY / TIPPEX
SERVICEPLAN GERMANY Munich GERMANY SERVICEPLAN GERMANY
Munich
GERMANY
B08 Cars & Automotive Products & Services
PAPER CLIP
VOLKSWAGEN AG / VOLKSWAGEN SUVS
DDB GROUP GERMANY Berlin GERMANY DDB GROUP GERMANY
Berlin
GERMANY
Bronze
PENCIL
VOLKSWAGEN AG / VOLKSWAGEN SUVS
DDB GROUP GERMANY Berlin GERMANY DDB GROUP GERMANY
Berlin
GERMANY
LIGHTER
VOLKSWAGEN AG / VOLKSWAGEN SUVS
DDB GROUP GERMANY Berlin GERMANY DDB GROUP GERMANY
Berlin
GERMANY
Bronze
"LONDON"
DAIMLER AG / SMART / SMART FORTWO
BBDO DÜSSELDORF GERMANY BBDO DÜSSELDORF
GERMANY
"PARIS"
DAIMLER AG / SMART / SMART FORTWO
BBDO DÜSSELDORF GERMANY BBDO DÜSSELDORF
GERMANY
"BERLIN"
DAIMLER AG / SMART / SMART FORTWO
BBDO DÜSSELDORF GERMANY BBDO DÜSSELDORF
GERMANY
B09 Retail, e-Commerce, Restaurants & Fast Food Chains
HOLIDAY
MCDONALD'S / APPETITE
THJNK Hamburg GERMANY THJNK
Hamburg
LEO BURNETT FRANKFURT
GERMANY
Bronze
DRINK
MCDONALD'S / APPETITE
THJNK Hamburg GERMANY THJNK
Hamburg
LEO BURNETT FRANKFURT
GERMANY
JOKE
MCDONALD'S / APPETITE
THJNK Hamburg GERMANY THJNK
Hamburg
LEO BURNETT FRANKFURT
GERMANY
MCDONALD'S MCAPP
MCDONALD'S / MCDONALD'S APP
TBWA\ZURICH SWITZERLAND TBWA\ZURICH
SWITZERLAND
VACUUM CLEANER
ORION VERSAND GMBH & CO. KG / QUALITY-TESTED SEXTOYS
LUKAS LINDEMANN ROSINSKI Hamburg GERMANY LUKAS LINDEMANN ROSINSKI
Hamburg
GERMANY
CHAMPAGNE
ORION VERSAND GMBH & CO. KG / QUALITY-TESTED SEXTOYS
LUKAS LINDEMANN ROSINSKI Hamburg GERMANY LUKAS LINDEMANN ROSINSKI
Hamburg
GERMANY
PRECIOUS PROCESS
ÅHLÉNS / ÅHLÉNS
FORSMAN & BODENFORS Gothenburg SWEDEN FORSMAN & BODENFORS
Gothenburg
SWEDEN
B10 Travel, Transport & Leisure
DRAW
THE ONE CLUB / THE YOUNG ONES COMPETITION
SERVICEPLAN GERMANY Munich GERMANY SERVICEPLAN GERMANY
Munich
GERMANY
DEVELOP
THE ONE CLUB / THE YOUNG ONES COMPETITION
SERVICEPLAN GERMANY Munich GERMANY SERVICEPLAN GERMANY
Munich
GERMANY
UNFOLD
THE ONE CLUB / THE YOUNG ONES COMPETITION
SERVICEPLAN GERMANY Munich GERMANY SERVICEPLAN GERMANY
Munich
GERMANY
CUT
THE ONE CLUB / THE YOUNG ONES COMPETITION
SERVICEPLAN GERMANY Munich GERMANY SERVICEPLAN GERMANY
Munich
GERMANY
B11 Media & Publications
NEWSPAPER STACK - TRUMP
DER TAGESSPIEGEL / DER TAGESSPIEGEL
SCHOLZ & FRIENDS Berlin GERMANY SCHOLZ & FRIENDS
Berlin
GERMANY
Gold
NEWSPAPER STACK - REFUGEES
DER TAGESSPIEGEL / DER TAGESSPIEGEL
SCHOLZ & FRIENDS Berlin GERMANY SCHOLZ & FRIENDS
Berlin
GERMANY
Gold
NEWSPAPER STACK - SOCCER
DER TAGESSPIEGEL / DER TAGESSPIEGEL
SCHOLZ & FRIENDS Berlin GERMANY SCHOLZ & FRIENDS
Berlin
GERMANY
Gold
B16 Corporate Social Responsibility
AYAHUSKA TEA
LAND ROVER / AUTOMOTIVE
TBWA\ISTANBUL TURKEY TBWA\ISTANBUL
TURKEY
CARAMBOLA
LAND ROVER / AUTOMOTIVE
TBWA\ISTANBUL TURKEY TBWA\ISTANBUL
TURKEY
PEYOTE
LAND ROVER / AUTOMOTIVE
TBWA\ISTANBUL TURKEY TBWA\ISTANBUL
TURKEY
B17 Public Sector
#HELMETHAIRSTYLE - SOPHIE
GERMAN ROAD SAFETY COUNCIL + THE FEDERAL MINISTRY OF TRANSPORT / BIKE SAFETY
SCHOLZ & FRIENDS Berlin GERMANY SCHOLZ & FRIENDS
Berlin
GERMANY
#HELMETHAIRSTYLE - LALE
GERMAN ROAD SAFETY COUNCIL + THE FEDERAL MINISTRY OF TRANSPORT / BIKE SAFETY
SCHOLZ & FRIENDS Berlin GERMANY SCHOLZ & FRIENDS
Berlin
GERMANY
#HELMETHAIRSTYLE - ANICA
GERMAN ROAD SAFETY COUNCIL + THE FEDERAL MINISTRY OF TRANSPORT / BIKE SAFETY
SCHOLZ & FRIENDS Berlin GERMANY SCHOLZ & FRIENDS
Berlin
GERMANY
B18 Charities & Non-profit
REACH OUT
UNICEF / DONATION CAMPAIGN
HJALTELIN STAHL Copenhagen DENMARK HJALTELIN STAHL
Copenhagen
DENMARK
ALCOHOLISM
BLUE CROSS / BLUE CROSS
SERVICEPLAN GERMANY Munich GERMANY SERVICEPLAN GERMANY
Munich
GERMANY
COMPULSIVE GAMBLING
BLUE CROSS / BLUE CROSS
SERVICEPLAN GERMANY Munich GERMANY SERVICEPLAN GERMANY
Munich
GERMANY
DRUG DEPENDENCY
BLUE CROSS / BLUE CROSS
SERVICEPLAN GERMANY Munich GERMANY SERVICEPLAN GERMANY
Munich
GERMANY
C01 Static Digital Billboards / Posters
THIS GIRL CAN - PHENOMENAL WOMEN
SPORT ENGLAND / THIS GIRL CAN
FCB INFERNO London UNITED KINGDOM FCB INFERNO
London
UNITED KINGDOM
DON'T TRY THIS AT HOME
ORION VERSAND GMBH & CO. KG / QUALITY-TESTED SEXTOYS
LUKAS LINDEMANN ROSINSKI Hamburg GERMANY LUKAS LINDEMANN ROSINSKI
Hamburg
GERMANY
THE MOST WANTED SHOTS
GETTY IMAGES / STOCK IMAGE
TBWA\ISTANBUL TURKEY TBWA\ISTANBUL
TURKEY