|
Title
Brand
Product / Service
|
Entrant Company |
Location
|
Idea Creation Company
|
Location |
PR
|
Location
|
Award
|
|
A01 Fast Moving Consumer Goods
|
CHILDREN OF UNDERSTANDING
CAMPOFRÍO
CAMPOFRÍO |
McCANN SPAIN MADRID
|
SPAIN |
McCANN SPAIN
MADRID
|
SPAIN |
LLORENTE & CUENCA
Madrid
|
SPAIN
|
Short List |
|
A03 Cars & Automotive Products & Services
|
#HONDANEXTDOOR
HONDA
CARS |
SID LEE Paris
|
FRANCE |
SID LEE
Paris
|
FRANCE |
|
|
Short List |
FROM FAT TO FUEL
FINNISH CHEMICAL INDUSTRY, NESTE, K-GROUP, LASSILA & TIKANOJA, RINKI, HONKAJOKI,
CIRCULAR ECONOMY, NESTE MY RENEWABLE DIESEL |
MILTTON Helsinki
|
FINLAND |
MILTTON
Helsinki
|
FINLAND |
MILTTON
Helsinki
|
FINLAND
|
Bronze
|
THE SCANIA CLOCK
SCANIA
TRUCKS AND SERVICES |
TBWA\STOCKHOLM
|
SWEDEN |
TBWA\STOCKHOLM
|
SWEDEN |
TBWA\STOCKHOLM
|
SWEDEN
|
Silver
|
|
A04 Retail, e-Commerce, Restaurants & Fast Food Chains
|
THE RIGHT VEGETABLES
INTERMARCHÉ
VEGETABLES |
ROMANCE Paris
|
FRANCE |
ROMANCE
Paris
INTERMARCHE
Paris
|
FRANCE |
|
|
Gold
|
EDEKA VIELFALT
EDEKA
VIELFALT KAMPAGNE |
JUNG VON MATT Hamburg
|
GERMANY |
JUNG VON MATT
Hamburg
|
GERMANY |
|
|
Silver
|
LOVING "IT"
BURGER KING DEUTSCHLAND GMBH
BURGER KING |
GRABARZ & PARTNER Hamburg
|
GERMANY |
GRABARZ & PARTNER
Hamburg
|
GERMANY |
EMANATE
München
|
GERMANY
|
Short List |
|
A05 Travel, Transport & Leisure
|
DINNER WITH GEORGIA
GEORGIAN NATIONAL TOURISM ADMINISTRATION
GEORGIA |
WINDFOR'S Tbilisi
|
GEORGIA |
WINDFOR'S
Tbilisi
|
GEORGIA |
WINDFOR'S
Tbilisi
|
GEORGIA
|
Silver
|
|
A06 Media & Publications
|
ALL THAT WE SHARE
TV2
TV2 |
&CO Copenhagen
|
DENMARK |
&CO
Copenhagen
|
DENMARK |
|
|
Grand Prix
|
|
A07 Financial Products & Services, Commercial Public Services, B2B Products & Services
|
GET THE FLOW
VODAFONE
VODAFONE |
DDB & TRIBAL AMSTERDAM
|
THE NETHERLANDS |
DDB & TRIBAL AMSTERDAM
|
THE NETHERLANDS |
HET PR BUREAU
Amsterdam
|
THE NETHERLANDS
|
Gold
|
|
A08 Public Sector
|
FREE THE SPEECH
SWEDISH MINISTRY FOR FOREIGN AFFAIRS
SWEDISH DEPARTMENT FOR FOREIGN AFFAIRS |
KING Stockholm
|
SWEDEN |
KING
Stockholm
|
SWEDEN |
POST STHLM
Stockholm
|
SWEDEN
|
Short List |
THE VIRTUAL CRASH BILLBOARD
PARISIAN ROAD SAFETY AUTHORITY
PEDESTRIANS ROAD SAFETY |
SERVICEPLAN FRANCE Paris
|
FRANCE |
SERVICEPLAN FRANCE
Paris
SERVICEPLAN GERMANY
Munich
|
FRANCE
GERMANY |
SERVICEPLAN FRANCE
Paris
|
FRANCE
|
Short List |
|
A09 Charities & Non-profit
|
I'M STILL HERE
ALZHEIMERLIGA
ALZHEIMER DISEASE |
DDB BRUSSELS
|
BELGIUM |
DDB BRUSSELS
|
BELGIUM |
|
|
Short List |
LAKDOORTIJN
STICHTING SEMMY
CHARITY |
XXS AMSTERDAM
|
THE NETHERLANDS |
XXS AMSTERDAM
|
THE NETHERLANDS |
|
|
Short List |
REALITY XMAS
DOCTORS OF THE WORLD
INTERNATIONAL MEDICAL CHARITY |
McCANN LONDON
|
UNITED KINGDOM |
McCANN LONDON
|
UNITED KINGDOM |
PERSUASION COMMUNICATIONS
London
|
UNITED KINGDOM
|
Silver
|
|
B01 Corporate Communication & Reputation Management
|
THE REWELUTION
REWE
PAPERBAGS |
THJNK Hamburg
|
GERMANY |
THJNK
Hamburg
|
GERMANY |
|
|
Short List |
|
B02 Public Affairs & Lobbying
|
TWO GUYS GO TO THE CINEMA
CINEMES TEXAS
DOS TIPOS VAN AL CINE |
THE CYRANOS//McCANN Barcelona
|
SPAIN |
THE CYRANOS//McCANN
Barcelona
|
SPAIN |
|
|
Short List |
LIBÉ DES RÉFUGIÉS
LIBÉRATION
LIBÉRATION NEWSPAPERS |
FF PARIS
|
FRANCE |
FF PARIS
|
FRANCE |
FF PARIS
|
FRANCE
|
Bronze
|
|
B04 Business Citizenship / Corporate Responsibility
|
OPEN YOUR WORLD (WORLD'S APART)
HEINEKEN UK
HEINEKEN LAGER |
EDELMAN London
|
UNITED KINGDOM |
EDELMAN
London
PUBLICIS LONDON
|
UNITED KINGDOM |
EDELMAN
London
|
UNITED KINGDOM
|
Short List |
CONTRÔLE DE LA POITRINE
OM
CONTRÔLE DE LA POITRINE |
McCANN PARIS
|
FRANCE |
McCANN PARIS
|
FRANCE |
WEBER SHANDWICK
Paris
|
FRANCE
|
Short List |
|
B06 Internal Communications & Employee Engagement
|
MADE BY ALL OF US
CAMPOFRÍO
CAMPOFRÍO |
McCANN SPAIN MADRID
|
SPAIN |
McCANN SPAIN
MADRID
|
SPAIN |
LLORENTE & CUENCA
Madrid
|
SPAIN
|
Bronze
|
|
B07 Media Relations
|
MANFRAN
VIRGIN ATLANTIC
FLIGHT ROUTE |
WEBER SHANDWICK London
|
UNITED KINGDOM |
WEBER SHANDWICK
London
|
UNITED KINGDOM |
WEBER SHANDWICK
London
|
UNITED KINGDOM
|
Short List |
|
B08 Events & Stunts
|
PROBABLY TEDX
CARLSBERG GROUP
BEER |
HAPPINESS BRUSSELS, AN FCB ALLIANCE Brussels
|
BELGIUM |
HAPPINESS BRUSSELS, AN FCB ALLIANCE
Brussels
|
BELGIUM |
|
|
Short List |
EDEKA VIELFALT
EDEKA
VIELFALT KAMPAGNE |
JUNG VON MATT Hamburg
|
GERMANY |
JUNG VON MATT
Hamburg
|
GERMANY |
|
|
Short List |
MUSIC IN SIGHT
HAMBURG MARKETING
ELBPHILHARMONIE HAMBURG |
JUNG VON MATT Hamburg
|
GERMANY |
JUNG VON MATT
Hamburg
|
GERMANY |
ACHTUNG!
Hamburg
|
GERMANY
|
Short List |
GUARDIAN FANS
HEINEKEN
HEINEKEN |
HEINEKEN Milan
|
ITALY |
PUBLICIS ITALY
Milan
|
ITALY |
COHN & WOLFE
Milan
|
ITALY
|
Short List |
LOVING "IT"
BURGER KING DEUTSCHLAND GMBH
BURGER KING |
GRABARZ & PARTNER Hamburg
|
GERMANY |
GRABARZ & PARTNER
Hamburg
|
GERMANY |
EMANATE
München
|
GERMANY
|
Bronze
|
THE VIRTUAL CRASH BILLBOARD
PARISIAN ROAD SAFETY AUTHORITY
PEDESTRIANS ROAD SAFETY |
SERVICEPLAN FRANCE Paris
|
FRANCE |
SERVICEPLAN FRANCE
Paris
SERVICEPLAN GERMANY
Munich
|
FRANCE
GERMANY |
SERVICEPLAN FRANCE
Paris
|
FRANCE
|
Short List |
THE SCANIA CLOCK
SCANIA
TRUCKS AND SERVICES |
TBWA\STOCKHOLM
|
SWEDEN |
TBWA\STOCKHOLM
|
SWEDEN |
TBWA\STOCKHOLM
|
SWEDEN
|
Bronze
|
|
B09 Live Shows / Concerts / Festivals
|
THE IMPOSSIBLE SIGNING SESSIONS
BOL.COM
ONLINE BOOKSTORE |
DDB BRUSSELS
|
BELGIUM |
DDB BRUSSELS
|
BELGIUM |
LEWIS
Antwerp
|
BELGIUM
|
Bronze
|
|
B11 Sponsorship & Partnership
|
#INYOURNAME
ADIDAS AND THE SWEDISH FOOTBALL ASSOCIATION (SVFF)
SWEDISH WOMEN NATIONAL FOOTBALL TEAM JERSEY |
EDELMAN DEPORTIVO Stockholm
|
SWEDEN |
EDELMAN DEPORTIVO
Stockholm
|
SWEDEN |
EDELMAN DEPORTIVO
Stockholm
|
SWEDEN
|
Short List |
THEY CALL US LEEUWINNEN
NIKE
NIKE WOMENS FOOTBAL |
WIEDEN+KENNEDY AMSTERDAM
|
THE NETHERLANDS |
WIEDEN+KENNEDY AMSTERDAM
|
THE NETHERLANDS |
WIEDEN+KENNEDY AMSTERDAM
|
THE NETHERLANDS
|
Short List |
|
B12 Launch / Re-launch
|
WHOPPER GATE
BURGER KING BELGIUM
BURGER KING BELGIUM |
BUZZMAN Paris
|
FRANCE |
BUZZMAN
Paris
|
FRANCE |
|
|
Silver
|
MANFRAN
VIRGIN ATLANTIC
FLIGHT ROUTE |
WEBER SHANDWICK London
|
UNITED KINGDOM |
WEBER SHANDWICK
London
|
UNITED KINGDOM |
WEBER SHANDWICK
London
|
UNITED KINGDOM
|
Short List |
|
B13 Brand Voice & Strategic Storytelling
|
I'M STILL HERE
ALZHEIMERLIGA
ALZHEIMER DISEASE |
DDB BRUSSELS
|
BELGIUM |
DDB BRUSSELS
|
BELGIUM |
|
|
Bronze
|
OPEN YOUR WORLD (WORLD'S APART)
HEINEKEN UK
HEINEKEN LAGER |
EDELMAN London
|
UNITED KINGDOM |
EDELMAN
London
PUBLICIS LONDON
|
UNITED KINGDOM |
EDELMAN
London
|
UNITED KINGDOM
|
Short List |
|
B14 Content-led Engagement & Marketing
|
THE ORIGINAL BRUSHES OF EDVARD MUNCH
ADOBE
PHOTOSHOP/CREATIVE CLOUD |
ABBY PRIEST Stockholm
|
SWEDEN |
ABBY PRIEST
Stockholm
|
SWEDEN |
ABBY PRIEST
Stockholm
|
SWEDEN
|
Short List |
|
C01 Use of Digital in a PR campaign
|
NOTFAIRBNB
SOLIDARITÉ GRANDS FROIDS’ (‘BIG COLD SOLIDARITY’)
FOR THE HOMELESS PEOPLE |
TBWA\BELGIUM Brussels
|
BELGIUM |
TBWA\BELGIUM
Brussels
|
BELGIUM |
TBWA\BELGIUM
Brussels
|
BELGIUM
|
Silver
|
|
C02 Use of Social in a PR campaign
|
DARK DIARIES
FREE DEMOCRATIC PARTY
- |
HEIMAT Berlin
|
GERMANY |
HEIMAT
Berlin
|
GERMANY |
HEIMAT
Berlin
|
GERMANY
|
Short List |
LIVE. FROM A DIFFERENT WORLD
VODAFONE
TELECOMMUNICATIONS |
McCANN BUCHAREST
|
ROMANIA |
McCANN BUCHAREST
|
ROMANIA |
McCANN BUCHAREST
|
ROMANIA
|
Short List |
|
C03 Social Community Building / Management
|
LIKE MY ADDICTION
ADDICT AIDE
ADDICT AIDE |
BETC Paris
|
FRANCE |
BETC
Paris
|
FRANCE |
|
|
Gold
|
|
C04 Audience Targeting / Engagement Strategies
|
THE TRUCK DRIVER'S MOTHER
THE NORWEGIAN LABOUR INSPECTION AUTHORITY WITH SOCIAL PARTNERS WITHIN THE TRANSP
ROAD SAFETY AND COUNTRY-SPECIFIC RULES AND REGULATIONS |
GEELMUYDEN KIESE Oslo
|
NORWAY |
GEELMUYDEN KIESE
Oslo
|
NORWAY |
GEELMUYDEN KIESE
Oslo
|
NORWAY
|
Short List |
|
C06 Real-time Response
|
IKEA RESPONDS TO BALENCIAGA
IKEA
FRAKTA BAG |
ACNE Stockholm
|
SWEDEN |
IKEA
Malmö
|
SWEDEN |
|
|
Gold
|
WINTER IS COMING
IKEA NORWAY
IKEA BRAND |
SMFB Oslo
|
NORWAY |
SMFB
Oslo
|
NORWAY |
SMFB
Oslo
|
NORWAY
|
Short List |
|
C07 Co-Creation & User Generated Content
|
LAND OF EMOJIS
SAMSUNG
SAMSUNG GALAXY |
CHEIL WORLDWIDE Frankfurt
|
GERMANY |
CHEIL WORLDWIDE
Frankfurt
|
GERMANY |
|
|
Short List |
|
C08 Innovative Use of Social Media
|
LIKE MY ADDICTION
ADDICT AIDE
ADDICT AIDE |
BETC Paris
|
FRANCE |
BETC
Paris
|
FRANCE |
|
|
Bronze
|
SOCIAL CRIME SHOPPING
EBAY CORPORATE SERVICES GMBH
EBAY.DE |
ACHTUNG! Hamburg
|
GERMANY |
ACHTUNG!
Hamburg
|
GERMANY |
ACHTUNG!
Hamburg
|
GERMANY
|
Silver
|
|
C09 Use of Technology
|
GET THE FLOW
VODAFONE
VODAFONE |
DDB & TRIBAL AMSTERDAM
|
THE NETHERLANDS |
DDB & TRIBAL AMSTERDAM
|
THE NETHERLANDS |
HET PR BUREAU
Amsterdam
|
THE NETHERLANDS
|
Bronze
|
THE IMPOSSIBLE SIGNING SESSIONS
BOL.COM
ONLINE BOOKSTORE |
DDB BRUSSELS
|
BELGIUM |
DDB BRUSSELS
|
BELGIUM |
LEWIS
Antwerp
|
BELGIUM
|
Silver
|
|
D01 Research, Data Analytics & Insight Generation
|
SHELL DRIVES YOU
SHELL
ENERGY |
EDELMAN London
|
UNITED KINGDOM |
EDELMAN
London
|
UNITED KINGDOM |
EDELMAN
London
|
UNITED KINGDOM
|
Short List |
|
F01 Integrated Campaign led by PR
|
THE ELBPHILHARMONIE TURNAROUND
HAMBURG MARKETING
ELBPHILHARMONIE HAMBURG |
JUNG VON MATT Hamburg
|
GERMANY |
JUNG VON MATT
Hamburg
|
GERMANY |
ACHTUNG!
Hamburg
|
GERMANY
|
Bronze
|
OPEN YOUR WORLD (WORLD'S APART)
HEINEKEN UK
HEINEKEN LAGER |
EDELMAN London
|
UNITED KINGDOM |
EDELMAN
London
PUBLICIS LONDON
|
UNITED KINGDOM |
EDELMAN
London
|
UNITED KINGDOM
|
Silver
|
|
F02 Costs / Creative Performance PR Campaign
|
RESPONSIBILY THE BEER
UBREW
BEER |
McCANN WORLDGROUP Milan
|
ITALY |
McCANN WORLDGROUP
Milan
|
ITALY |
McCANN WORLDGROUP
Milan
|
ITALY
|
Short List |
FREE THE SPEECH
SWEDISH MINISTRY FOR FOREIGN AFFAIRS
SWEDISH DEPARTMENT FOR FOREIGN AFFAIRS |
KING Stockholm
|
SWEDEN |
KING
Stockholm
|
SWEDEN |
POST STHLM
Stockholm
|
SWEDEN
|
Short List |