Title Brand Product / Service Entrant Company Location Idea Creation Company Location PR Location Award
A01 Fast Moving Consumer Goods
ALI COLA. THE COLA IN SKIN COLORS.
ALI COLA / COLA
LOVED Hamburg GERMANY LOVED
Hamburg
GERMANY LOVED Hamburg GERMANY
CHILDREN OF UNDERSTANDING
CAMPOFRÍO / CAMPOFRÍO
McCANN SPAIN MADRID SPAIN McCANN SPAIN
MADRID
SPAIN McCANN SPAIN MADRID SPAIN
Short List
FEEDITBAG - THE FIRST BAG THAT GIVES LIFE
FEEDitBAG / FEEDITBAG (A 100% BIO-DEGRADABLE BAG)
CHEIL WORLDWIDE Frankfurt GERMANY CHEIL WORLDWIDE
Frankfurt
GERMANY CHEIL WORLDWIDE Frankfurt GERMANY
FOOD HAPPINESS
ARLA / SWEDISH BUTTER
JUNG RELATIONS Stockholm SWEDEN JUNG RELATIONS
Stockholm
SWEDEN JUNG RELATIONS Stockholm SWEDEN
STOP THE STINK HOTLINE
BOROTALCO / DEODORANT
KETCHUM PUBLICO Vienna AUSTRIA KETCHUM PUBLICO
Vienna
AUSTRIA KETCHUM PUBLICO Vienna AUSTRIA
A02 Durable Consumer Goods
#INYOURNAME
ADIDAS AND THE SWEDISH FOOTBALL ASSOCIATION (SVFF) / SWEDISH WOMEN NATIONAL FOOTBALL TEAM JERSEY
EDELMAN DEPORTIVO Stockholm SWEDEN EDELMAN DEPORTIVO
Stockholm
SWEDEN EDELMAN DEPORTIVO Stockholm SWEDEN
MESH
SALOMON / OUTFIT
KINSHIP Paris FRANCE KINSHIP
Paris
FRANCE KINSHIP Paris FRANCE
REMEMBRA FROM THE BONPRIX PINK COLLECTION.
BONPRIX HANDELSGESELLSCHAFT MBH / REMEMBRA
JUNG VON MATT Hamburg GERMANY JUNG VON MATT
Hamburg
GERMANY JUNG VON MATT Hamburg GERMANY
A03 Cars & Automotive Products & Services
#DRIVELIKEAWOMAN
HANKOOK TIRE SWEDEN AB / HANKOOK BRAND
CHEIL NORDIC Kista SWEDEN CHEIL NORDIC
Kista
SWEDEN CHEIL NORDIC Kista SWEDEN
#HONDANEXTDOOR
HONDA / CARS
SID LEE Paris FRANCE SID LEE
Paris
FRANCE SID LEE Paris FRANCE
Short List
FROM FAT TO FUEL
FINNISH CHEMICAL INDUSTRY, NESTE, K-GROUP, LASSILA & TIKANOJA, RINKI, HONKAJOKI, / CIRCULAR ECONOMY, NESTE MY RENEWABLE DIESEL
MILTTON Helsinki FINLAND MILTTON
Helsinki
FINLAND MILTTON Helsinki FINLAND
Bronze
MOMENTS FT. BARBARA DAVIDSON
VOLVO CARS / THE NEW VOLVO XC60
FORSMAN & BODENFORS Gothenburg SWEDEN FORSMAN & BODENFORS
Gothenburg
SWEDEN FORSMAN & BODENFORS Gothenburg SWEDEN
TEDDY ASSISTANCE
ROADY / TEDDY ASSISTANCE
ROADY Paris FRANCE LEO BURNETT FRANCE
Paris
FRANCE LEO BURNETT FRANCE Paris FRANCE
THE DREAM CRADLE
RENAULT / DREAM CRADLE
RENAULT Paris FRANCE PUBLICIS ITALY
Milan
PUBLICIS BUENOS AIRES
Paris
PUBLICIS CONSEIL
ITALY
ARGENTINA
FRANCE
PUBLICIS ITALY Milan / PUBLICIS BUENOS AIRES ITALY / ARGENTINA
THE SCANIA CLOCK
SCANIA / TRUCKS AND SERVICES
TBWA\STOCKHOLM SWEDEN TBWA\STOCKHOLM
SWEDEN TBWA\STOCKHOLM SWEDEN
Silver
THE WORLD’S LARGEST UNBOXING STARRING 3-YEAR-OLD JOEL
VOLVO TRUCKS / THE NEW VOLVO VNL
FORSMAN & BODENFORS Gothenburg SWEDEN FORSMAN & BODENFORS
Gothenburg
SWEDEN FORSMAN & BODENFORS Gothenburg SWEDEN
TRUST RACE
AUDI ITALY / AUDI ASSISTANCE
VERBA (DDB GROUP ITALY) Milan ITALY VERBA (DDB GROUP ITALY)
Milan
ITALY VERBA (DDB GROUP ITALY) Milan ITALY
A04 Retail, e-Commerce, Restaurants & Fast Food Chains
EDEKA VIELFALT
EDEKA / VIELFALT KAMPAGNE
JUNG VON MATT Hamburg GERMANY JUNG VON MATT
Hamburg
GERMANY JUNG VON MATT Hamburg GERMANY
Silver
FOREST OF FRIES
MCDONALD'S / PROMISE OF QUALITIY
THJNK Hamburg GERMANY THJNK
Hamburg
LEO BURNETT FRANKFURT
GERMANY THJNK Hamburg / LEO BURNETT FRANKFURT GERMANY
IF I WERE A TOY
SMYTHS TOYS SUPERSTORES / N/A
McCANN MANCHESTER UNITED KINGDOM McCANN MANCHESTER
UNITED KINGDOM McCANN MANCHESTER UNITED KINGDOM
LOVING "IT"
BURGER KING DEUTSCHLAND GMBH / BURGER KING
GRABARZ & PARTNER Hamburg GERMANY GRABARZ & PARTNER
Hamburg
GERMANY GRABARZ & PARTNER Hamburg GERMANY
Short List
MCDONALD'S - BUSTING THE MYTHS
MCDONALD'S / MCDONALD'S 100% SPANISH BEEF
APPLE TREE COMMUNICATIONS Barcelona SPAIN APPLE TREE COMMUNICATIONS
Barcelona
SPAIN APPLE TREE COMMUNICATIONS Barcelona SPAIN
THE REWELUTION
REWE / PAPERBAGS
THJNK Hamburg GERMANY THJNK
Hamburg
GERMANY THJNK Hamburg GERMANY
THE RIGHT VEGETABLES
INTERMARCHÉ / VEGETABLES
ROMANCE Paris FRANCE ROMANCE
Paris
INTERMARCHE
Paris
FRANCE ROMANCE Paris / INTERMARCHE Paris FRANCE
Gold
WINTER IS COMING
IKEA NORWAY / IKEA BRAND
SMFB Oslo NORWAY SMFB
Oslo
NORWAY SMFB Oslo NORWAY
A05 Travel, Transport & Leisure
ANDER`S ROUTE
RUTER / PUBLIC TRANSPORTATION
McCANN OSLO NORWAY McCANN OSLO
NORWAY McCANN OSLO NORWAY
BVG-ARIE
BERLINER VERKEHRSBETRIEBE (BVG) / BERLINER VERKEHRSBETRIEBE
JUNG VON MATT Hamburg GERMANY JUNG VON MATT
Hamburg
GERMANY JUNG VON MATT Hamburg GERMANY
DINNER WITH GEORGIA
GEORGIAN NATIONAL TOURISM ADMINISTRATION / GEORGIA
WINDFOR'S Tbilisi GEORGIA WINDFOR'S
Tbilisi
GEORGIA WINDFOR'S Tbilisi GEORGIA
Silver
HOMEAWAYARLANDA
SWEDAVIA & HOMEAWAY / HOMEAWAYARLANDA
FLB EUROPE Stockholm SWEDEN FLB EUROPE
Stockholm
SWEDAVIA
Stockholm
HOMEAWAY
London
SWEDEN
UNITED KINGDOM
FLB EUROPE Stockholm / SWEDAVIA Stockholm SWEDEN
KLM CARE TAG
KLM ROYAL DUTCH AIRLINES / KLM CARE TAG
DDB & TRIBAL AMSTERDAM THE NETHERLANDS DDB & TRIBAL AMSTERDAM
THE NETHERLANDS DDB & TRIBAL AMSTERDAM THE NETHERLANDS
KLM FLIGHT UPGRADER
KLM ROYAL DUTCH AIRLINES / KLM FLIGHT UPGRADER
DDB & TRIBAL AMSTERDAM THE NETHERLANDS DDB & TRIBAL AMSTERDAM
THE NETHERLANDS DDB & TRIBAL AMSTERDAM THE NETHERLANDS
WAVE TO TIIU
EESTI LIINIRONGID AS / ELRON (RAIL TRANSIT)
OPTIMIST GROUP Tallinn ESTONIA OPTIMIST GROUP
Tallinn
ESTONIA OPTIMIST GROUP Tallinn ESTONIA
A06 Media & Publications
ALL THAT WE SHARE
TV2 / TV2
&CO Copenhagen DENMARK &CO
Copenhagen
DENMARK &CO Copenhagen DENMARK
Grand Prix
SAY IT TO MY FACE - AN INITIATIVE FROM TAGESSCHAU
ARD-AKTUELL/TAGESSCHAU.DE / TAGESSCHAU.DE
LA RED Hamburg GERMANY LA RED
Hamburg
GERMANY LA RED Hamburg GERMANY
THE MARATHRON
SKY ITALIA / GAME OF THRONES
M&C SAATCHI Milan ITALY M&C SAATCHI
Milan
ITALY M&C SAATCHI Milan ITALY
A07 Financial Products & Services, Commercial Public Services, B2B Products & Services
BEYOND MONEY
SANTANDER BANK / 1|2|3 SMART ACCOUNT
MRM//McCANN SPAIN Madrid SPAIN MRM//McCANN SPAIN
Madrid
SPAIN MRM//McCANN SPAIN Madrid SPAIN
GET THE FLOW
VODAFONE / VODAFONE
DDB & TRIBAL AMSTERDAM THE NETHERLANDS DDB & TRIBAL AMSTERDAM
THE NETHERLANDS DDB & TRIBAL AMSTERDAM THE NETHERLANDS
Gold
PEARL
BELGIAN ASSOCIATION OF MARKETING / MIXX AWARDS
DDB BRUSSELS BELGIUM DDB BRUSSELS
BELGIUM DDB BRUSSELS BELGIUM
PLAYING WITH FIRE
TRYGG-HANSA / INSURANCE
PRIME WEBER SHANDWICK Stockholm SWEDEN PRIME WEBER SHANDWICK
Stockholm
SWEDEN PRIME WEBER SHANDWICK Stockholm SWEDEN
ROAD SAFETY CAMPAIGN FOR CHILDREN PROTECT ME: TALKING PEDESTRIAN CROSSINGS
LIETUVOS DRAUDIMAS / INSURANCE COMPANY "LIETUVOS DRAUDIMAS"
FABULA | HILL+KNOWLTON Vilnius LITHUANIA FABULA | HILL+KNOWLTON
Vilnius
LITHUANIA FABULA | HILL+KNOWLTON Vilnius LITHUANIA
TAKE IN
AMERICAN EXPRESS / POP-UP RESTAURANT
MILTTON Helsinki FINLAND MILTTON
Helsinki
AMERICAN EXPRESS
Stockholm
FINLAND
SWEDEN
MILTTON Helsinki / AMERICAN EXPRESS Stockholm FINLAND / SWEDEN
THE NEW STANDARD SWEDISH
LERNIA / LERNIA ADULT EDUCATION AND RECRUITMENT SERVICE
JUNG RELATIONS Stockholm SWEDEN JUNG RELATIONS
Stockholm
SWEDEN JUNG RELATIONS Stockholm SWEDEN
THE WHEELCHAIR HOUR
AKADEMIA AUTO SWIAT / DRIVING SCHOOL
2012 AGENCY Warsaw POLAND 2012 AGENCY
Warsaw
POLAND 2012 AGENCY Warsaw POLAND
A08 Public Sector
DARK DIARIES
FREE DEMOCRATIC PARTY / -
HEIMAT Berlin GERMANY HEIMAT
Berlin
GERMANY HEIMAT Berlin GERMANY
FREE THE SPEECH
SWEDISH MINISTRY FOR FOREIGN AFFAIRS / SWEDISH DEPARTMENT FOR FOREIGN AFFAIRS
KING Stockholm SWEDEN KING
Stockholm
SWEDEN KING Stockholm SWEDEN
Short List
ONE BOOK FOR PEACE
INTER-RELIGIOUS COUNCIL IN BOSNIA AND HERZEGOVINA / PUBLIC SERVICES
NEW MOMENT NEW IDEAS COMPANY Belgrade SERBIA NEW MOMENT NEW IDEAS COMPANY
Belgrade
SERBIA NEW MOMENT NEW IDEAS COMPANY Belgrade SERBIA
THE ELBPHILHARMONIE TURNAROUND
HAMBURG MARKETING / ELBPHILHARMONIE HAMBURG
JUNG VON MATT Hamburg GERMANY JUNG VON MATT
Hamburg
GERMANY JUNG VON MATT Hamburg GERMANY
THE TRUCK DRIVER'S MOTHER
THE NORWEGIAN LABOUR INSPECTION AUTHORITY WITH SOCIAL PARTNERS WITHIN THE TRANSP / ROAD SAFETY AND COUNTRY-SPECIFIC RULES AND REGULATIONS
GEELMUYDEN KIESE Oslo NORWAY GEELMUYDEN KIESE
Oslo
NORWAY GEELMUYDEN KIESE Oslo NORWAY
THE VIRTUAL CRASH BILLBOARD
PARISIAN ROAD SAFETY AUTHORITY / PEDESTRIANS ROAD SAFETY
SERVICEPLAN FRANCE Paris FRANCE SERVICEPLAN FRANCE
Paris
SERVICEPLAN GERMANY
Munich
FRANCE
GERMANY
SERVICEPLAN FRANCE Paris / SERVICEPLAN GERMANY Munich FRANCE / GERMANY
Short List
VILNIUS UNIVERSITY COMMUNICATION CAMPAIGN “IN ANTICIPATION OF NOBEL”
VILNIUS UNIVERSITY / SCIENCE / UNIVERSITY
FABULA | HILL+KNOWLTON Vilnius LITHUANIA FABULA | HILL+KNOWLTON
Vilnius
LITHUANIA FABULA | HILL+KNOWLTON Vilnius LITHUANIA