MORE “HRBOT”

TitleMORE “HRBOT”
BrandMORE (BBDO GROUP)
Product/ServiceADVERTISING AGENCY
Category B01. Corporate Communication & Reputation Management
Entrant MORE Moscow, RUSSIA
Idea Creation MORE Moscow, RUSSIA
Media Placement MORE Moscow, RUSSIA
PR MORE Moscow, RUSSIA
Production MORE Moscow, RUSSIA
Credits
Name Company Position
Maria Borzilova, Yaroslav Orlov / Dmitry Arkavot, Stas Leontiev / Vladimir Lovts MORE (BBDO Group) Creative Directors / Art Directors / Digital Producers

The Campaign

To attract the attention of talented creatives to the young advertising agency MORE, we created HRbot and promoted it as a test which can help creatives to find out about their professional future.

Execution

Test on website that looks like a bot messenger.

– 50 responses – 20 publications – Reach 1 167 603 people

The Situation

We want to attract the attention of talented creatives to the young advertising agency MORE by using non-standard PR mostly through the Instagram. Direct talk with the TA in a format of the test that looks like a bot messenger.

The Strategy

STRATEGY Using non standard way to headhunt people, we created a test that will make people perceive MORE as the best creative agency in Russian advertising market. TA Bright creatives in Russian advertising market.