Title Brand Product / Service Entrant Company Location Idea Creation Company Location PR Location Award
B11 Sponsorship & Partnership
BEAT BOTTLE
CARLSBERG GROUP / TUBORG / BEER
HAPPINESS BRUSSELS, AN FCB ALLIANCE Brussels BELGIUM HAPPINESS BRUSSELS, AN FCB ALLIANCE
Brussels
BELGIUM FUSE
London
UNITED KINGDOM
RUN TO MUM
HOP ! AIR FRANCE / LOW-COST FLIGHTS IN FRANCE
HUMANSEVEN Paris FRANCE HUMANSEVEN
Paris
FRANCE HUMANSEVEN
Paris
FRANCE
#MAKETHEFUTURE
SHELL GLOBAL / BRAND
SHELL BRANDS INTERNATIONAL Baar SWITZERLAND SHELL BRANDS INTERNATIONAL
Baar
EDELMAN
London
IMAGINATION
London
J. WALTER THOMPSON
London
PICNIC
Madrid
SWITZERLAND
UNITED KINGDOM
SPAIN
EDELMAN
London
UNITED KINGDOM
THE ORIGINAL BRUSHES OF EDVARD MUNCH
ADOBE / PHOTOSHOP/CREATIVE CLOUD
ABBY PRIEST Stockholm SWEDEN ABBY PRIEST
Stockholm
SWEDEN ABBY PRIEST
Stockholm
SWEDEN
#INYOURNAME
ADIDAS AND THE SWEDISH FOOTBALL ASSOCIATION (SVFF) / SWEDISH WOMEN NATIONAL FOOTBALL TEAM JERSEY
EDELMAN DEPORTIVO Stockholm SWEDEN EDELMAN DEPORTIVO
Stockholm
SWEDEN EDELMAN DEPORTIVO
Stockholm
SWEDEN
Short List
SPORTS SWEDISH FOR IMMIGRANTS
SVENSKA SPEL / STATE-OWNED BETTING
JUNG RELATIONS Stockholm SWEDEN JUNG RELATIONS
Stockholm
SWEDEN JUNG RELATIONS
Stockholm
SWEDEN
SUNSHINE GAMES APP
TURK TELEKOM / SUNSHINE GAMES APP
TURK TELEKOM Istanbul TURKEY TURK TELEKOM
Istanbul
TURKEY TURK TELEKOM
Istanbul
TURKEY
B12 Launch / Re-launch
ALI COLA. THE COLA IN SKIN COLORS.
ALI COLA / COLA
LOVED Hamburg GERMANY LOVED
Hamburg
GERMANY
THE MARATHRON
SKY ITALIA / GAME OF THRONES
M&C SAATCHI Milan ITALY M&C SAATCHI
Milan
ITALY
MUSIC IN SIGHT
HAMBURG MARKETING / ELBPHILHARMONIE HAMBURG
JUNG VON MATT Hamburg GERMANY JUNG VON MATT
Hamburg
GERMANY ACHTUNG!
Hamburg
GERMANY
KONE - MACHINE CONVERSATIONS
KONE OYJ / KONE ELEVATORS
HASAN & PARTNERS Helsinki FINLAND HASAN & PARTNERS
Helsinki
KONE
Espoo
FINLAND THE WHITEOAKS CONSULTANCY
Farnham
THE HONEY PARTNERSHIP
London
UNITED KINGDOM
THE ANTI-BURQA SHARK
MCSHARK / STORE OPENING
WARDA NETWORK Vienna AUSTRIA WARDA NETWORK
Vienna
AUSTRIA WARDA NETWORK
Vienna
AUSTRIA
MANFRAN
VIRGIN ATLANTIC / FLIGHT ROUTE
WEBER SHANDWICK London UNITED KINGDOM WEBER SHANDWICK
London
UNITED KINGDOM WEBER SHANDWICK
London
UNITED KINGDOM
Short List
LAKDOORTIJN
STICHTING SEMMY / CHARITY
XXS AMSTERDAM THE NETHERLANDS XXS AMSTERDAM
THE NETHERLANDS
WHOPPER GATE
BURGER KING BELGIUM / BURGER KING BELGIUM
BUZZMAN Paris FRANCE BUZZMAN
Paris
FRANCE
Silver
THE DREAM CRADLE
RENAULT / DREAM CRADLE
RENAULT Paris FRANCE PUBLICIS ITALY
Milan
PUBLICIS BUENOS AIRES
Paris
PUBLICIS CONSEIL
ITALY
ARGENTINA
FRANCE
PUBLICIS ITALY
Milan
ITALY
CINEMA CANVAS: COMING SOON TO A CITY NEAR YOU
VRT / CANVAS
MORTIERBRIGADE Brussels BELGIUM MORTIERBRIGADE
Brussels
BELGIUM MORTIERBRIGADE
Brussels
BELGIUM
THE MACALLAN EDITION NO.2
THE MACALLAN / THE MACALLAN_ EDITION NO2
MASTER FOR YOU Barcelona SPAIN MASTER FOR YOU
Barcelona
SPAIN MASTER FOR YOU
Barcelona
SPAIN
B13 Brand Voice & Strategic Storytelling
SWEDEN ON AIRBNB
VISITSWEDEN / VISITSWEDEN
FORSMAN & BODENFORS Gothenburg SWEDEN FORSMAN & BODENFORS
Gothenburg
SWEDEN FORSMAN & BODENFORS
Gothenburg
SWEDEN
I'M STILL HERE
ALZHEIMERLIGA / ALZHEIMER DISEASE
DDB BRUSSELS BELGIUM DDB BRUSSELS
BELGIUM
Bronze
OPEN YOUR WORLD (WORLD'S APART)
HEINEKEN UK / HEINEKEN LAGER
EDELMAN London UNITED KINGDOM EDELMAN
London
PUBLICIS LONDON
UNITED KINGDOM EDELMAN
London
UNITED KINGDOM
Short List
I MOVE LONDON
ASICS / SPORTSWEAR
EDELMAN London UNITED KINGDOM EDELMAN
London
UNITED KINGDOM EDELMAN
London
UNITED KINGDOM
B14 Content-led Engagement & Marketing
GRANDMA-TESTED GOODNESS
FERRERO / KINDER A COLAZIONE
VERBA (DDB GROUP ITALY) Milan ITALY VERBA (DDB GROUP ITALY)
Milan
ITALY
OPPOSING FLAVOURS
AMSTEL BEER (HEINEKEN GROUP) / AMSTEL BEER
PUBLIPS SERVICEPLAN Valencia SPAIN PUBLIPS SERVICEPLAN
Valencia
SPAIN PUBLIPS SERVICEPLAN
Valencia
SPAIN
THE ORIGINAL BRUSHES OF EDVARD MUNCH
ADOBE / PHOTOSHOP/CREATIVE CLOUD
ABBY PRIEST Stockholm SWEDEN ABBY PRIEST
Stockholm
SWEDEN ABBY PRIEST
Stockholm
SWEDEN
Short List
FOOD HAPPINESS
ARLA / SWEDISH BUTTER
JUNG RELATIONS Stockholm SWEDEN JUNG RELATIONS
Stockholm
SWEDEN JUNG RELATIONS
Stockholm
SWEDEN
THE LITTLE CHICKEN NAMED PONG-PONG
PEARSON / PROJECT LITERACY
WEBER SHANDWICK London UNITED KINGDOM WEBER SHANDWICK
London
FCB INFERNO
London
UNITED KINGDOM WEBER SHANDWICK
London
UNITED KINGDOM
MESH
SALOMON / OUTFIT
KINSHIP Paris FRANCE KINSHIP
Paris
FRANCE
C01 Use of Digital in a PR campaign
NOTFAIRBNB
SOLIDARITÉ GRANDS FROIDS’ (‘BIG COLD SOLIDARITY’) / FOR THE HOMELESS PEOPLE
TBWA\BELGIUM Brussels BELGIUM TBWA\BELGIUM
Brussels
BELGIUM TBWA\BELGIUM
Brussels
BELGIUM
Silver
STOP THE STINK HOTLINE
BOROTALCO / DEODORANT
KETCHUM PUBLICO Vienna AUSTRIA KETCHUM PUBLICO
Vienna
AUSTRIA KETCHUM PUBLICO
Vienna
AUSTRIA
RETAIL THERAPY
IKEA / FURNITURE
AKESTAM HOLST NOA Stockholm SWEDEN AKESTAM HOLST NOA
Stockholm
SWEDEN AKESTAM HOLST NOA
Stockholm
SWEDEN
#IAMTOMOFFINLAND CAMPAIGN
FINNKINO / TOM OF FINLAND MOVIE
BOB THE ROBOT Helsinki FINLAND BOB THE ROBOT
Helsinki
FINLAND MANIFESTO
Helsinki
FINLAND
FOOD HAPPINESS
ARLA / SWEDISH BUTTER
JUNG RELATIONS Stockholm SWEDEN JUNG RELATIONS
Stockholm
SWEDEN JUNG RELATIONS
Stockholm
SWEDEN
DINNER WITH GEORGIA
GEORGIAN NATIONAL TOURISM ADMINISTRATION / GEORGIA
WINDFOR'S Tbilisi GEORGIA WINDFOR'S
Tbilisi
GEORGIA WINDFOR'S
Tbilisi
GEORGIA
C02 Use of Social in a PR campaign
TANK
QUICK BURGER BRANDS BELGIUM / FAST FOOD CHAIN
HAPPINESS BRUSSELS, AN FCB ALLIANCE Brussels BELGIUM HAPPINESS BRUSSELS, AN FCB ALLIANCE
Brussels
BELGIUM
DON'T TELL MARTTI
CRISIS MANAGEMENT INITIATIVE (CMI) / PEACE BROKERING
MILTTON Helsinki FINLAND MILTTON
Helsinki
FINLAND MILTTON
Helsinki
FINLAND
DARK DIARIES
FREE DEMOCRATIC PARTY / -
HEIMAT Berlin GERMANY HEIMAT
Berlin
GERMANY HEIMAT
Berlin
GERMANY
Short List
DEAR MR. PRESIDENT
JANA / WATER
IMAGO Zagreb CROATIA IMAGO
Zagreb
CROATIA IMAGO
Zagreb
CROATIA
FLYING HAMMOCK
NATAKHTARI BREWERY / NATAKHTARI LIGHT
LEAVINGSTONE Tbilisi GEORGIA LEAVINGSTONE
Tbilisi
GEORGIA
BREAKING POINT
CHILDREN AND YOUTH REHABILITATION CENTER FOR VISUAL ARTS 'FOTO CH’ / CHILDREN AND YOUTH REHABILITATION CENTER FOR VISUAL ARTS 'FOTO CH’
E:MG Moscow RUSSIA E:MG
Moscow
RUSSIA DPG
Moscow
RUSSIA
BIASED COMMENTATORS
SVENSKA SPEL / BETTING SERVICE
JUNG RELATIONS Stockholm SWEDEN JUNG RELATIONS
Stockholm
SWEDEN JUNG RELATIONS
Stockholm
SWEDEN
IT’S NOT A COUB
CHARITY FUND GALCHONOK / CHARITY FUND GALCHONOK
MORE Moscow RUSSIA MORE
Moscow
RUSSIA
MOST WANTED
ANIMAL PROTECTION THE NETHERLANDS / ANIMAL PROTECTION
FAMA VOLAT Eindhoven THE NETHERLANDS FAMA VOLAT
Eindhoven
THE NETHERLANDS
LIVE. FROM A DIFFERENT WORLD
VODAFONE / TELECOMMUNICATIONS
McCANN BUCHAREST ROMANIA McCANN BUCHAREST
ROMANIA McCANN BUCHAREST
ROMANIA
Short List
C03 Social Community Building / Management
FOREST OF FRIES
MCDONALD'S / PROMISE OF QUALITIY
THJNK Hamburg GERMANY THJNK
Hamburg
LEO BURNETT FRANKFURT
GERMANY
LIKE MY ADDICTION
ADDICT AIDE / ADDICT AIDE
BETC Paris FRANCE BETC
Paris
FRANCE
Gold
ADIDAS GLITCH
ADIDAS FOOTBALL / ADIDAS GLITCH
IRIS London UNITED KINGDOM IRIS
London
POSSIBLE
Seattle
UNITED KINGDOM
USA
C04 Audience Targeting / Engagement Strategies
THE TRUCK DRIVER'S MOTHER
THE NORWEGIAN LABOUR INSPECTION AUTHORITY WITH SOCIAL PARTNERS WITHIN THE TRANSP / ROAD SAFETY AND COUNTRY-SPECIFIC RULES AND REGULATIONS
GEELMUYDEN KIESE Oslo NORWAY GEELMUYDEN KIESE
Oslo
NORWAY GEELMUYDEN KIESE
Oslo
NORWAY
Short List
GRANDMA-TESTED GOODNESS
FERRERO / KINDER A COLAZIONE
VERBA (DDB GROUP ITALY) Milan ITALY VERBA (DDB GROUP ITALY)
Milan
ITALY
SWEDEN ON AIRBNB
VISITSWEDEN / VISITSWEDEN
FORSMAN & BODENFORS Gothenburg SWEDEN FORSMAN & BODENFORS
Gothenburg
SWEDEN FORSMAN & BODENFORS
Gothenburg
SWEDEN