Title Brand Product / Service Entrant Company Location Idea Creation Company Location PR Location Award
C04 Audience Targeting / Engagement Strategies
SWEDEN ON AIRBNB
VISITSWEDEN / VISITSWEDEN
FORSMAN & BODENFORS Gothenburg SWEDEN FORSMAN & BODENFORS
Gothenburg
SWEDEN FORSMAN & BODENFORS
Gothenburg
SWEDEN
C05 Social Influencer Communication & Amplification
BATTLE OF MACHINES
MCCULLOCH / GARDENING TOOLS
KARKALIS COMMUNICATIONS Düsseldorf GERMANY KARKALIS COMMUNICATIONS
Düsseldorf
GERMANY KARKALIS COMMUNICATIONS
Düsseldorf
GERMANY
SHANTI HOUSE- THE LOST CHILDREN
SHANTI HOUSE / SHANTI HOUSE
ACW GREY TEL AVIV ISRAEL ACW GREY TEL AVIV
ISRAEL
WALK FOR ME
FRI - THE ASSOCIATION FOR GENDER AND SEXUAL DIVERSITY / NORWEGIAN PRIDE PARADES
PER HøJ Oslo NORWAY PER HøJ
Oslo
NORWAY PER HøJ
Oslo
NORWAY
BREAKING POINT
CHILDREN AND YOUTH REHABILITATION CENTER FOR VISUAL ARTS 'FOTO CH’ / CHILDREN AND YOUTH REHABILITATION CENTER FOR VISUAL ARTS 'FOTO CH’
E:MG Moscow RUSSIA E:MG
Moscow
RUSSIA DPG
Moscow
RUSSIA
MTS STREAMISHCHE
MTS / NEW MOBILE TARIFF - "SMART BEZLIMITISHCHE"
ADWATCH ISOBAR Moscow RUSSIA ADWATCH ISOBAR
Moscow
RUSSIA
C06 Real-time Response
WHOPPER GATE
BURGER KING BELGIUM / BURGER KING BELGIUM
BUZZMAN Paris FRANCE BUZZMAN
Paris
FRANCE
WINTER IS COMING
IKEA NORWAY / IKEA BRAND
SMFB Oslo NORWAY SMFB
Oslo
NORWAY SMFB
Oslo
NORWAY
Short List
PRISON FIX UP
PATRU MÂINI / PRIMUS
RUSU+BORTUN Bucharest ROMANIA RUSU+BORTUN
Bucharest
ROMANIA RUSU+BORTUN
Bucharest
ROMANIA
BELOVED CITY, WE ARE WITH YOU!
TAXOVICHKOF / TAXOVICHKOF TAXI SERVICE
GRANAT COMMUNICATIONS Saint Petersburg RUSSIA GRANAT COMMUNICATIONS
Saint Petersburg
RUSSIA GRANAT COMMUNICATIONS
Saint Petersburg
RUSSIA
IKEA RESPONDS TO BALENCIAGA
IKEA / FRAKTA BAG
ACNE Stockholm SWEDEN IKEA
Malmö
SWEDEN
Gold
C07 Co-Creation & User Generated Content
CITY ABOVE THE CITY
METSÄ WOOD / METSÄ WOOD KERTO LVL (LAMINATED VENER LUMBER)
HASAN & PARTNERS Helsinki FINLAND HASAN & PARTNERS
Helsinki
FINLAND HASAN & PARTNERS
Helsinki
SEK
Helsinki
FINLAND
CONTRÔLE DE LA POITRINE
OM / CONTRÔLE DE LA POITRINE
McCANN PARIS FRANCE McCANN PARIS
FRANCE WEBER SHANDWICK
Paris
FRANCE
LAND OF EMOJIS
SAMSUNG / SAMSUNG GALAXY
CHEIL WORLDWIDE Frankfurt GERMANY CHEIL WORLDWIDE
Frankfurt
GERMANY
Short List
SBERBANK RUSSIA DAY
SBERBANK / SOCIAL CAMPAIGN / IMAGE-BUILDING CAMPAIGN
SBERBANK OF RUSSIA Moscow RUSSIA GOOD
Moscow
RUSSIA
MASTER & MARGARITA. I WAS THERE
GOOGLE / GOOGLE BRAND
SLAVA Moscow RUSSIA SLAVA
Moscow
RUSSIA KETCHUM MOSCOW
RUSSIA
EXHIBITION STOCKHOLM
ADOBE / ADOBE
SPOTLIGHT PR Stockholm SWEDEN SPOTLIGHT PR
Stockholm
ACCOMPLICE
Stockholm
SWEDEN SPOTLIGHT PR
Stockholm
SWEDEN
C08 Innovative Use of Social Media
LIKE MY ADDICTION
ADDICT AIDE / ADDICT AIDE
BETC Paris FRANCE BETC
Paris
FRANCE
Bronze
SOCIAL CRIME SHOPPING
EBAY CORPORATE SERVICES GMBH / EBAY.DE
ACHTUNG! Hamburg GERMANY ACHTUNG!
Hamburg
GERMANY ACHTUNG!
Hamburg
GERMANY
Silver
APOCALYPSE LIVE
RTL2 FERNSEHEN GMBH & CO. KG AND FOX NETWORKS GROUP GERMANY GMBH / LAUNCH OF NEW SEASONS OF THE WALKING DEAD IN GERMANY
ACHTUNG! Hamburg GERMANY ACHTUNG!
Hamburg
GERMANY ACHTUNG!
Hamburg
GERMANY
C09 Use of Technology
THE IMPOSSIBLE SIGNING SESSIONS
BOL.COM / ONLINE BOOKSTORE
DDB BRUSSELS BELGIUM DDB BRUSSELS
BELGIUM LEWIS
Antwerp
BELGIUM
Silver
PEARL
BELGIAN ASSOCIATION OF MARKETING / MIXX AWARDS
DDB BRUSSELS BELGIUM DDB BRUSSELS
BELGIUM DDB BRUSSELS
BELGIUM
OVER THE HORIZON
SAMSUNG MOBILE RUSSIA / SAMSUNG
CHEIL WORLDWIDE Moscow RUSSIA CHEIL WORLDWIDE
Moscow
RUSSIA
THE ORIGINAL BRUSHES OF EDVARD MUNCH
ADOBE / PHOTOSHOP/CREATIVE CLOUD
ABBY PRIEST Stockholm SWEDEN ABBY PRIEST
Stockholm
SWEDEN ABBY PRIEST
Stockholm
SWEDEN
HAPPY PLACE
APOTEK HJÄRTAT / PAIN KILLERS
WENDERFALCK Stockholm SWEDEN WENDERFALCK
Stockholm
SWEDEN WENDERFALCK
Stockholm
SWEDEN
GET THE FLOW
VODAFONE / VODAFONE
DDB & TRIBAL AMSTERDAM THE NETHERLANDS DDB & TRIBAL AMSTERDAM
THE NETHERLANDS HET PR BUREAU
Amsterdam
THE NETHERLANDS
Bronze
D01 Research, Data Analytics & Insight Generation
PREDICTIVE WORLD
UBISOFT / VIDEO GAMES
SID LEE Paris FRANCE SID LEE
Paris
FRANCE
START TO CAREER - ACTIVE + THE FUTURE OF LABOUR MARKET
GUMTREE.PL / 4TH EDITION OF SOCIAL CAMPAIGN "START TO CAREER"
CLUE PR Warszawa POLAND CLUE PR
Warszawa
POLAND CLUE PR
Warszawa
POLAND
SHELL DRIVES YOU
SHELL / ENERGY
EDELMAN London UNITED KINGDOM EDELMAN
London
UNITED KINGDOM EDELMAN
London
UNITED KINGDOM
Short List
D02 PR Excellence in Effectiveness
THE MACALLAN EDITION NO.2
THE MACALLAN / THE MACALLAN_ EDITION NO2
MASTER FOR YOU Barcelona SPAIN MASTER FOR YOU
Barcelona
SPAIN MASTER FOR YOU
Barcelona
SPAIN
E01 PR Reports
CHIARA ORGANICA
SPENDRUPS / NORRLANDS GULD LJUS ECO
FLB EUROPE Stockholm SWEDEN FLB EUROPE
Stockholm
SPENDRUPS
Vårby
SWEDEN FLB EUROPE
Stockholm
SWEDEN
SERVE YOUR COUNTRY
MCDONALD'S / BRAND CAMPAIGN
PRIME WEBER SHANDWICK Stockholm SWEDEN PRIME WEBER SHANDWICK
Stockholm
NORD DDB
Stockholm
SWEDEN PRIME WEBER SHANDWICK
Stockholm
NORD DDB
Stockholm
SWEDEN
THE FIELD REPORT
INTERNATIONAL FUND FOR AGRICULTURAL DEVELOPMENT (IFAD) / INTERNATIONAL FUND FOR AGRICULTURAL DEVELOPMENT (IFAD)
WEBER SHANDWICK London UNITED KINGDOM WEBER SHANDWICK
London
UNITED KINGDOM WEBER SHANDWICK
London
UNITED KINGDOM
F01 Integrated Campaign led by PR
F*CK LIKE A FINN
RFSU / SULTAN CONDOMS
MILTTON Helsinki FINLAND MILTTON
Helsinki
COCOA MEDIAPRODUCTIONS
Helsinki
FINLAND MILTTON
Helsinki
FINLAND
THE ELBPHILHARMONIE TURNAROUND
HAMBURG MARKETING / ELBPHILHARMONIE HAMBURG
JUNG VON MATT Hamburg GERMANY JUNG VON MATT
Hamburg
GERMANY ACHTUNG!
Hamburg
GERMANY
Bronze
ALI COLA. THE COLA IN SKIN COLORS.
ALI COLA / COLA
LOVED Hamburg GERMANY LOVED
Hamburg
GERMANY
UTENOS ALUS AND BC ŽALGIRIS KAUNAS CAMPAIGN “WORLD-WIDE CENSUS OF BC ŽALGIRIS FA
UTENOS ALUS / BEER
FABULA | HILL+KNOWLTON Vilnius LITHUANIA FABULA | HILL+KNOWLTON
Vilnius
LITHUANIA FABULA | HILL+KNOWLTON
Vilnius
LITHUANIA
SERVE YOUR COUNTRY
MCDONALD'S / BRAND CAMPAIGN
PRIME WEBER SHANDWICK Stockholm SWEDEN PRIME WEBER SHANDWICK
Stockholm
NORD DDB
Stockholm
SWEDEN PRIME WEBER SHANDWICK
Stockholm
NORD DDB
Stockholm
SWEDEN
SWEDEN'S PROUDEST AMBASSADOR
P&G / HEAD & SHOULDERS
JUNG RELATIONS Stockholm SWEDEN FLX
Stockholm
JUNG RELATIONS
Stockholm
SWEDEN JUNG RELATIONS
Stockholm
SWEDEN
OPEN YOUR WORLD (WORLD'S APART)
HEINEKEN UK / HEINEKEN LAGER
EDELMAN London UNITED KINGDOM EDELMAN
London
PUBLICIS LONDON
UNITED KINGDOM EDELMAN
London
UNITED KINGDOM
Silver
F02 Costs / Creative Performance PR Campaign
STOP THE STINK HOTLINE
BOROTALCO / DEODORANT
KETCHUM PUBLICO Vienna AUSTRIA KETCHUM PUBLICO
Vienna
AUSTRIA KETCHUM PUBLICO
Vienna
AUSTRIA
MEN OF ROCK
VR / RAILWAY TRAVEL
TBWA\HELSINKI FINLAND TBWA\HELSINKI
FINLAND TBWA\HELSINKI
FINLAND
F*CK LIKE A FINN
RFSU / SULTAN CONDOMS
MILTTON Helsinki FINLAND MILTTON
Helsinki
COCOA MEDIAPRODUCTIONS
Helsinki
FINLAND MILTTON
Helsinki
FINLAND
FROM FAT TO FUEL
FINNISH CHEMICAL INDUSTRY, NESTE, K-GROUP, LASSILA & TIKANOJA, RINKI, HONKAJOKI, / CIRCULAR ECONOMY, NESTE MY RENEWABLE DIESEL
MILTTON Helsinki FINLAND MILTTON
Helsinki
FINLAND MILTTON
Helsinki
FINLAND
THE WHITE HOUSE
MOVE24 GROUP GMBH / MOVE24 MOVING COMPANY
JUNG VON MATT Hamburg GERMANY JUNG VON MATT
Hamburg
GERMANY
LOVING "IT"
BURGER KING DEUTSCHLAND GMBH / BURGER KING
GRABARZ & PARTNER Hamburg GERMANY GRABARZ & PARTNER
Hamburg
GERMANY EMANATE
München
GERMANY
RESPONSIBILY THE BEER
UBREW / BEER
McCANN WORLDGROUP Milan ITALY McCANN WORLDGROUP
Milan
ITALY McCANN WORLDGROUP
Milan
ITALY
Short List
THE WHEELCHAIR HOUR
AKADEMIA AUTO SWIAT / DRIVING SCHOOL
2012 AGENCY Warsaw POLAND 2012 AGENCY
Warsaw
POLAND 2012 AGENCY
Warsaw
PAPAYA FILMS
Warsaw
SZTENGREBER
Warsaw
AKADEMIA AUTO SWIAT
Warsaw
POLAND
CAR CURLING
SM POLIS INSURANCE / SMPOLIS.RU INSURANCE AGENCY
VOSKHOD Ekaterinburg RUSSIA VOSKHOD
Ekaterinburg
RUSSIA VOSKHOD
Ekaterinburg
RUSSIA
SWEDEN ON AIRBNB
VISITSWEDEN / VISITSWEDEN
FORSMAN & BODENFORS Gothenburg SWEDEN FORSMAN & BODENFORS
Gothenburg
SWEDEN FORSMAN & BODENFORS
Gothenburg
SWEDEN