Title Brand Product / Service Entrant Company Location PR Location Award
B11 Sponsorship & Partnership
RUN TO MUM
HOP ! AIR FRANCE / LOW-COST FLIGHTS IN FRANCE
HUMANSEVEN Paris FRANCE HUMANSEVEN Paris FRANCE
THE ALL WHITE KIT
HUMMEL / SPORTSWEAR
ENVISION Aarhus DENMARK ENVISION Aarhus DENMARK
THE GREAT GRASS-PLANTATION
HUMMEL / SPORTSWEAR
ENVISION Aarhus DENMARK ENVISION Aarhus DENMARK
THEY CALL US LEEUWINNEN
NIKE / NIKE WOMENS FOOTBAL
WIEDEN+KENNEDY AMSTERDAM THE NETHERLANDS WIEDEN+KENNEDY AMSTERDAM THE NETHERLANDS
Short List
#MAKETHEFUTURE
SHELL GLOBAL / BRAND
SHELL BRANDS INTERNATIONAL Baar SWITZERLAND SHELL BRANDS INTERNATIONAL Baar / EDELMAN London SWITZERLAND / UNITED KINGDOM
SPORTS SWEDISH FOR IMMIGRANTS
SVENSKA SPEL / STATE-OWNED BETTING
JUNG RELATIONS Stockholm SWEDEN JUNG RELATIONS Stockholm SWEDEN
SUNSHINE GAMES APP
TURK TELEKOM / SUNSHINE GAMES APP
TURK TELEKOM Istanbul TURKEY TURK TELEKOM Istanbul TURKEY
B12 Launch / Re-launch
ALI COLA. THE COLA IN SKIN COLORS.
ALI COLA / COLA
LOVED Hamburg GERMANY LOVED Hamburg GERMANY
WHOPPER GATE
BURGER KING BELGIUM / BURGER KING BELGIUM
BUZZMAN Paris FRANCE BUZZMAN Paris FRANCE
Silver
MUSIC IN SIGHT
HAMBURG MARKETING / ELBPHILHARMONIE HAMBURG
JUNG VON MATT Hamburg GERMANY JUNG VON MATT Hamburg GERMANY
KONE - MACHINE CONVERSATIONS
KONE OYJ / KONE ELEVATORS
HASAN & PARTNERS Helsinki FINLAND HASAN & PARTNERS Helsinki / KONE Espoo FINLAND
THE ANTI-BURQA SHARK
MCSHARK / STORE OPENING
WARDA NETWORK Vienna AUSTRIA WARDA NETWORK Vienna AUSTRIA
THE DREAM CRADLE
RENAULT / DREAM CRADLE
RENAULT Paris FRANCE PUBLICIS ITALY Milan / PUBLICIS BUENOS AIRES ITALY / ARGENTINA
THE MARATHRON
SKY ITALIA / GAME OF THRONES
M&C SAATCHI Milan ITALY M&C SAATCHI Milan ITALY
LAKDOORTIJN
STICHTING SEMMY / CHARITY
XXS AMSTERDAM THE NETHERLANDS XXS AMSTERDAM THE NETHERLANDS
THE MACALLAN EDITION NO.2
THE MACALLAN / THE MACALLAN_ EDITION NO2
MASTER FOR YOU Barcelona SPAIN MASTER FOR YOU Barcelona SPAIN
MANFRAN
VIRGIN ATLANTIC / FLIGHT ROUTE
WEBER SHANDWICK London UNITED KINGDOM WEBER SHANDWICK London UNITED KINGDOM
Short List
CINEMA CANVAS: COMING SOON TO A CITY NEAR YOU
VRT / CANVAS
MORTIERBRIGADE Brussels BELGIUM MORTIERBRIGADE Brussels BELGIUM
B13 Brand Voice & Strategic Storytelling
I'M STILL HERE
ALZHEIMERLIGA / ALZHEIMER DISEASE
DDB BRUSSELS BELGIUM DDB BRUSSELS BELGIUM
Bronze
I MOVE LONDON
ASICS / SPORTSWEAR
EDELMAN London UNITED KINGDOM EDELMAN London UNITED KINGDOM
OPEN YOUR WORLD (WORLD'S APART)
HEINEKEN UK / HEINEKEN LAGER
EDELMAN London UNITED KINGDOM EDELMAN London / PUBLICIS LONDON UNITED KINGDOM
Short List
SWEDEN ON AIRBNB
VISITSWEDEN / VISITSWEDEN
FORSMAN & BODENFORS Gothenburg SWEDEN FORSMAN & BODENFORS Gothenburg SWEDEN
B14 Content-led Engagement & Marketing
THE ORIGINAL BRUSHES OF EDVARD MUNCH
ADOBE / PHOTOSHOP/CREATIVE CLOUD
ABBY PRIEST Stockholm SWEDEN ABBY PRIEST Stockholm SWEDEN
Short List
OPPOSING FLAVOURS
AMSTEL BEER (HEINEKEN GROUP) / AMSTEL BEER
PUBLIPS SERVICEPLAN Valencia SPAIN PUBLIPS SERVICEPLAN Valencia SPAIN
FOOD HAPPINESS
ARLA / SWEDISH BUTTER
JUNG RELATIONS Stockholm SWEDEN JUNG RELATIONS Stockholm SWEDEN
GRANDMA-TESTED GOODNESS
FERRERO / KINDER A COLAZIONE
VERBA (DDB GROUP ITALY) Milan ITALY VERBA (DDB GROUP ITALY) Milan ITALY
THE LITTLE CHICKEN NAMED PONG-PONG
PEARSON / PROJECT LITERACY
WEBER SHANDWICK London UNITED KINGDOM WEBER SHANDWICK London / FCB INFERNO London UNITED KINGDOM
MESH
SALOMON / OUTFIT
KINSHIP Paris FRANCE KINSHIP Paris FRANCE
C01 Use of Digital in a PR campaign
FOOD HAPPINESS
ARLA / SWEDISH BUTTER
JUNG RELATIONS Stockholm SWEDEN JUNG RELATIONS Stockholm SWEDEN
STOP THE STINK HOTLINE
BOROTALCO / DEODORANT
KETCHUM PUBLICO Vienna AUSTRIA KETCHUM PUBLICO Vienna AUSTRIA
#IAMTOMOFFINLAND CAMPAIGN
FINNKINO / TOM OF FINLAND MOVIE
BOB THE ROBOT Helsinki FINLAND BOB THE ROBOT Helsinki FINLAND
DINNER WITH GEORGIA
GEORGIAN NATIONAL TOURISM ADMINISTRATION / GEORGIA
WINDFOR'S Tbilisi GEORGIA WINDFOR'S Tbilisi GEORGIA
RETAIL THERAPY
IKEA / FURNITURE
AKESTAM HOLST NOA Stockholm SWEDEN AKESTAM HOLST NOA Stockholm SWEDEN
NOTFAIRBNB
SOLIDARITÉ GRANDS FROIDS’ (‘BIG COLD SOLIDARITY’) / FOR THE HOMELESS PEOPLE
TBWA\BELGIUM Brussels BELGIUM TBWA\BELGIUM Brussels BELGIUM
Silver
C02 Use of Social in a PR campaign
MOST WANTED
ANIMAL PROTECTION THE NETHERLANDS / ANIMAL PROTECTION
FAMA VOLAT Eindhoven THE NETHERLANDS FAMA VOLAT Eindhoven THE NETHERLANDS
IT’S NOT A COUB
CHARITY FUND GALCHONOK / CHARITY FUND GALCHONOK
MORE Moscow RUSSIA MORE Moscow RUSSIA
BREAKING POINT
CHILDREN AND YOUTH REHABILITATION CENTER FOR VISUAL ARTS 'FOTO CH’ / CHILDREN AND YOUTH REHABILITATION CENTER FOR VISUAL ARTS 'FOTO CH’
E:MG Moscow RUSSIA E:MG Moscow RUSSIA
DON'T TELL MARTTI
CRISIS MANAGEMENT INITIATIVE (CMI) / PEACE BROKERING
MILTTON Helsinki FINLAND MILTTON Helsinki FINLAND
DARK DIARIES
FREE DEMOCRATIC PARTY / -
HEIMAT Berlin GERMANY HEIMAT Berlin GERMANY
Short List
DEAR MR. PRESIDENT
JANA / WATER
IMAGO Zagreb CROATIA IMAGO Zagreb CROATIA
FLYING HAMMOCK
NATAKHTARI BREWERY / NATAKHTARI LIGHT
LEAVINGSTONE Tbilisi GEORGIA LEAVINGSTONE Tbilisi GEORGIA
TANK
QUICK BURGER BRANDS BELGIUM / FAST FOOD CHAIN
HAPPINESS BRUSSELS, AN FCB ALLIANCE Brussels BELGIUM HAPPINESS BRUSSELS, AN FCB ALLIANCE Brussels BELGIUM
BIASED COMMENTATORS
SVENSKA SPEL / BETTING SERVICE
JUNG RELATIONS Stockholm SWEDEN JUNG RELATIONS Stockholm SWEDEN
LIVE. FROM A DIFFERENT WORLD
VODAFONE / TELECOMMUNICATIONS
McCANN BUCHAREST ROMANIA McCANN BUCHAREST ROMANIA
Short List
C03 Social Community Building / Management
LIKE MY ADDICTION
ADDICT AIDE / ADDICT AIDE
BETC Paris FRANCE BETC Paris FRANCE
Gold
ADIDAS GLITCH
ADIDAS FOOTBALL / ADIDAS GLITCH
IRIS London UNITED KINGDOM IRIS London / POSSIBLE Seattle UNITED KINGDOM / USA
FOREST OF FRIES
MCDONALD'S / PROMISE OF QUALITIY
THJNK Hamburg GERMANY THJNK Hamburg / LEO BURNETT FRANKFURT GERMANY
C04 Audience Targeting / Engagement Strategies
SAY IT TO MY FACE - AN INITIATIVE FROM TAGESSCHAU
ARD-AKTUELL/TAGESSCHAU.DE / TAGESSCHAU.DE
LA RED Hamburg GERMANY LA RED Hamburg GERMANY
GRANDMA-TESTED GOODNESS
FERRERO / KINDER A COLAZIONE
VERBA (DDB GROUP ITALY) Milan ITALY VERBA (DDB GROUP ITALY) Milan ITALY
THE TRUCK DRIVER'S MOTHER
THE NORWEGIAN LABOUR INSPECTION AUTHORITY WITH SOCIAL PARTNERS WITHIN THE TRANSP / ROAD SAFETY AND COUNTRY-SPECIFIC RULES AND REGULATIONS
GEELMUYDEN KIESE Oslo NORWAY GEELMUYDEN KIESE Oslo NORWAY
Short List