Title Brand Product / Service Entrant Company Location PR Location Award
C04 Audience Targeting / Engagement Strategies
SWEDEN ON AIRBNB
VISITSWEDEN / VISITSWEDEN
FORSMAN & BODENFORS Gothenburg SWEDEN FORSMAN & BODENFORS Gothenburg SWEDEN
C05 Social Influencer Communication & Amplification
BREAKING POINT
CHILDREN AND YOUTH REHABILITATION CENTER FOR VISUAL ARTS 'FOTO CH’ / CHILDREN AND YOUTH REHABILITATION CENTER FOR VISUAL ARTS 'FOTO CH’
E:MG Moscow RUSSIA E:MG Moscow RUSSIA
WALK FOR ME
FRI - THE ASSOCIATION FOR GENDER AND SEXUAL DIVERSITY / NORWEGIAN PRIDE PARADES
PER HøJ Oslo NORWAY PER HøJ Oslo NORWAY
BATTLE OF MACHINES
MCCULLOCH / GARDENING TOOLS
KARKALIS COMMUNICATIONS Düsseldorf GERMANY KARKALIS COMMUNICATIONS Düsseldorf GERMANY
MTS STREAMISHCHE
MTS / NEW MOBILE TARIFF - "SMART BEZLIMITISHCHE"
ADWATCH ISOBAR Moscow RUSSIA ADWATCH ISOBAR Moscow RUSSIA
SHANTI HOUSE- THE LOST CHILDREN
SHANTI HOUSE / SHANTI HOUSE
ACW GREY TEL AVIV ISRAEL ACW GREY TEL AVIV ISRAEL
C06 Real-time Response
WHOPPER GATE
BURGER KING BELGIUM / BURGER KING BELGIUM
BUZZMAN Paris FRANCE BUZZMAN Paris FRANCE
IKEA RESPONDS TO BALENCIAGA
IKEA / FRAKTA BAG
ACNE Stockholm SWEDEN IKEA Malmö SWEDEN
Gold
WINTER IS COMING
IKEA NORWAY / IKEA BRAND
SMFB Oslo NORWAY SMFB Oslo NORWAY
Short List
PRISON FIX UP
PATRU MÂINI / PRIMUS
RUSU+BORTUN Bucharest ROMANIA RUSU+BORTUN Bucharest ROMANIA
BELOVED CITY, WE ARE WITH YOU!
TAXOVICHKOF / TAXOVICHKOF TAXI SERVICE
GRANAT COMMUNICATIONS Saint Petersburg RUSSIA GRANAT COMMUNICATIONS Saint Petersburg RUSSIA
C07 Co-Creation & User Generated Content
EXHIBITION STOCKHOLM
ADOBE / ADOBE
SPOTLIGHT PR Stockholm SWEDEN SPOTLIGHT PR Stockholm / ACCOMPLICE Stockholm SWEDEN
MASTER & MARGARITA. I WAS THERE
GOOGLE / GOOGLE BRAND
SLAVA Moscow RUSSIA SLAVA Moscow RUSSIA
CITY ABOVE THE CITY
METSÄ WOOD / METSÄ WOOD KERTO LVL (LAMINATED VENER LUMBER)
HASAN & PARTNERS Helsinki FINLAND HASAN & PARTNERS Helsinki FINLAND
CONTRÔLE DE LA POITRINE
OM / CONTRÔLE DE LA POITRINE
McCANN PARIS FRANCE McCANN PARIS FRANCE
LAND OF EMOJIS
SAMSUNG / SAMSUNG GALAXY
CHEIL WORLDWIDE Frankfurt GERMANY CHEIL WORLDWIDE Frankfurt GERMANY
Short List
SBERBANK RUSSIA DAY
SBERBANK / SOCIAL CAMPAIGN / IMAGE-BUILDING CAMPAIGN
SBERBANK OF RUSSIA Moscow RUSSIA GOOD Moscow RUSSIA
C08 Innovative Use of Social Media
LIKE MY ADDICTION
ADDICT AIDE / ADDICT AIDE
BETC Paris FRANCE BETC Paris FRANCE
Bronze
SOCIAL CRIME SHOPPING
EBAY CORPORATE SERVICES GMBH / EBAY.DE
ACHTUNG! Hamburg GERMANY ACHTUNG! Hamburg GERMANY
Silver
APOCALYPSE LIVE
RTL2 FERNSEHEN GMBH & CO. KG AND FOX NETWORKS GROUP GERMANY GMBH / LAUNCH OF NEW SEASONS OF THE WALKING DEAD IN GERMANY
ACHTUNG! Hamburg GERMANY ACHTUNG! Hamburg GERMANY
C09 Use of Technology
THE ORIGINAL BRUSHES OF EDVARD MUNCH
ADOBE / PHOTOSHOP/CREATIVE CLOUD
ABBY PRIEST Stockholm SWEDEN ABBY PRIEST Stockholm SWEDEN
HAPPY PLACE
APOTEK HJÄRTAT / PAIN KILLERS
WENDERFALCK Stockholm SWEDEN WENDERFALCK Stockholm SWEDEN
PEARL
BELGIAN ASSOCIATION OF MARKETING / MIXX AWARDS
DDB BRUSSELS BELGIUM DDB BRUSSELS BELGIUM
THE IMPOSSIBLE SIGNING SESSIONS
BOL.COM / ONLINE BOOKSTORE
DDB BRUSSELS BELGIUM DDB BRUSSELS BELGIUM
Silver
OVER THE HORIZON
SAMSUNG MOBILE RUSSIA / SAMSUNG
CHEIL WORLDWIDE Moscow RUSSIA CHEIL WORLDWIDE Moscow RUSSIA
GET THE FLOW
VODAFONE / VODAFONE
DDB & TRIBAL AMSTERDAM THE NETHERLANDS DDB & TRIBAL AMSTERDAM THE NETHERLANDS
Bronze
D01 Research, Data Analytics & Insight Generation
START TO CAREER - ACTIVE + THE FUTURE OF LABOUR MARKET
GUMTREE.PL / 4TH EDITION OF SOCIAL CAMPAIGN "START TO CAREER"
CLUE PR Warszawa POLAND CLUE PR Warszawa POLAND
SHELL DRIVES YOU
SHELL / ENERGY
EDELMAN London UNITED KINGDOM EDELMAN London UNITED KINGDOM
Short List
PREDICTIVE WORLD
UBISOFT / VIDEO GAMES
SID LEE Paris FRANCE SID LEE Paris FRANCE
D02 PR Excellence in Effectiveness
THE MACALLAN EDITION NO.2
THE MACALLAN / THE MACALLAN_ EDITION NO2
MASTER FOR YOU Barcelona SPAIN MASTER FOR YOU Barcelona SPAIN
E01 PR Reports
THE FIELD REPORT
INTERNATIONAL FUND FOR AGRICULTURAL DEVELOPMENT (IFAD) / INTERNATIONAL FUND FOR AGRICULTURAL DEVELOPMENT (IFAD)
WEBER SHANDWICK London UNITED KINGDOM WEBER SHANDWICK London UNITED KINGDOM
SERVE YOUR COUNTRY
MCDONALD'S / BRAND CAMPAIGN
PRIME WEBER SHANDWICK Stockholm SWEDEN PRIME WEBER SHANDWICK Stockholm / NORD DDB Stockholm SWEDEN
CHIARA ORGANICA
SPENDRUPS / NORRLANDS GULD LJUS ECO
FLB EUROPE Stockholm SWEDEN FLB EUROPE Stockholm / SPENDRUPS Vårby SWEDEN
F01 Integrated Campaign led by PR
ALI COLA. THE COLA IN SKIN COLORS.
ALI COLA / COLA
LOVED Hamburg GERMANY LOVED Hamburg GERMANY
THE ELBPHILHARMONIE TURNAROUND
HAMBURG MARKETING / ELBPHILHARMONIE HAMBURG
JUNG VON MATT Hamburg GERMANY JUNG VON MATT Hamburg GERMANY
Bronze
OPEN YOUR WORLD (WORLD'S APART)
HEINEKEN UK / HEINEKEN LAGER
EDELMAN London UNITED KINGDOM EDELMAN London / PUBLICIS LONDON UNITED KINGDOM
Silver
SERVE YOUR COUNTRY
MCDONALD'S / BRAND CAMPAIGN
PRIME WEBER SHANDWICK Stockholm SWEDEN PRIME WEBER SHANDWICK Stockholm / NORD DDB Stockholm SWEDEN
SWEDEN'S PROUDEST AMBASSADOR
P&G / HEAD & SHOULDERS
JUNG RELATIONS Stockholm SWEDEN FLX Stockholm / JUNG RELATIONS Stockholm SWEDEN
F*CK LIKE A FINN
RFSU / SULTAN CONDOMS
MILTTON Helsinki FINLAND MILTTON Helsinki / COCOA MEDIAPRODUCTIONS Helsinki FINLAND
UTENOS ALUS AND BC ŽALGIRIS KAUNAS CAMPAIGN “WORLD-WIDE CENSUS OF BC ŽALGIRIS FA
UTENOS ALUS / BEER
FABULA | HILL+KNOWLTON Vilnius LITHUANIA FABULA | HILL+KNOWLTON Vilnius LITHUANIA
F02 Costs / Creative Performance PR Campaign
THE WHEELCHAIR HOUR
AKADEMIA AUTO SWIAT / DRIVING SCHOOL
2012 AGENCY Warsaw POLAND 2012 AGENCY Warsaw POLAND
STOP THE STINK HOTLINE
BOROTALCO / DEODORANT
KETCHUM PUBLICO Vienna AUSTRIA KETCHUM PUBLICO Vienna AUSTRIA
LOVING "IT"
BURGER KING DEUTSCHLAND GMBH / BURGER KING
GRABARZ & PARTNER Hamburg GERMANY GRABARZ & PARTNER Hamburg GERMANY
FROM FAT TO FUEL
FINNISH CHEMICAL INDUSTRY, NESTE, K-GROUP, LASSILA & TIKANOJA, RINKI, HONKAJOKI, / CIRCULAR ECONOMY, NESTE MY RENEWABLE DIESEL
MILTTON Helsinki FINLAND MILTTON Helsinki FINLAND
THE WHITE HOUSE
MOVE24 GROUP GMBH / MOVE24 MOVING COMPANY
JUNG VON MATT Hamburg GERMANY JUNG VON MATT Hamburg GERMANY
F*CK LIKE A FINN
RFSU / SULTAN CONDOMS
MILTTON Helsinki FINLAND MILTTON Helsinki / COCOA MEDIAPRODUCTIONS Helsinki FINLAND
CAR CURLING
SM POLIS INSURANCE / SMPOLIS.RU INSURANCE AGENCY
VOSKHOD Ekaterinburg RUSSIA VOSKHOD Ekaterinburg RUSSIA
FREE THE SPEECH
SWEDISH MINISTRY FOR FOREIGN AFFAIRS / SWEDISH DEPARTMENT FOR FOREIGN AFFAIRS
KING Stockholm SWEDEN KING Stockholm SWEDEN
Short List
RESPONSIBILY THE BEER
UBREW / BEER
McCANN WORLDGROUP Milan ITALY McCANN WORLDGROUP Milan ITALY
Short List
MANFRAN
VIRGIN ATLANTIC / FLIGHT ROUTE
WEBER SHANDWICK London UNITED KINGDOM WEBER SHANDWICK London UNITED KINGDOM