Title Brand Product / Service Entrant Company Location Idea Creation Company Location PR Location Award
A08 Public Sector
FREE THE SPEECH
SWEDISH MINISTRY FOR FOREIGN AFFAIRS / SWEDISH DEPARTMENT FOR FOREIGN AFFAIRS
KING Stockholm SWEDEN KING
Stockholm
SWEDEN POST STHLM
Stockholm
SWEDEN
Short List
A09 Charities & Non-profit
I'M STILL HERE
ALZHEIMERLIGA / ALZHEIMER DISEASE
DDB BRUSSELS BELGIUM DDB BRUSSELS
BELGIUM
Short List
STOP ONLINE TRAFFICKING OF CHILDREN
ECPAT / AWARENESS ABOUT ONLINE TRAFFICKING OF CHILDREN
GULLERS GRUPP Stockholm SWEDEN GULLERS GRUPP
Stockholm
SWEDEN GULLERS GRUPP
Stockholm
SWEDEN
YOUR AD ON MY PROSTHESIS
CAP48 / CAP48
AIR PARTNER OF McCANN Brussels BELGIUM AIR PARTNER OF McCANN
Brussels
BELGIUM WHYTE CORPORATE AFFAIRS
Brussels
BELGIUM
TARJA HALONEN, FORMER PRESIDENT OF FINLAND. (PR)
THE SALVATION ARMY / CHARITY
MAKE IT SIMPLE Helsinki FINLAND MAKE IT SIMPLE
Helsinki
FINLAND
LAKDOORTIJN
STICHTING SEMMY / CHARITY
XXS AMSTERDAM THE NETHERLANDS XXS AMSTERDAM
THE NETHERLANDS
Short List
BREAKING POINT
CHILDREN AND YOUTH REHABILITATION CENTER FOR VISUAL ARTS 'FOTO CH’ / CHILDREN AND YOUTH REHABILITATION CENTER FOR VISUAL ARTS 'FOTO CH’
E:MG Moscow RUSSIA E:MG
Moscow
RUSSIA DPG
Moscow
RUSSIA
GENOCIDE IN BURUNDI - #STOPTHISMOVIE
FIDH / FIDH
WE ARE SOCIAL Paris FRANCE WE ARE SOCIAL
Paris
FRANCE
THE FIELD REPORT
INTERNATIONAL FUND FOR AGRICULTURAL DEVELOPMENT (IFAD) / INTERNATIONAL FUND FOR AGRICULTURAL DEVELOPMENT (IFAD)
WEBER SHANDWICK London UNITED KINGDOM WEBER SHANDWICK
London
UNITED KINGDOM WEBER SHANDWICK
London
UNITED KINGDOM
REALITY XMAS
DOCTORS OF THE WORLD / INTERNATIONAL MEDICAL CHARITY
McCANN LONDON UNITED KINGDOM McCANN LONDON
UNITED KINGDOM PERSUASION COMMUNICATIONS
London
UNITED KINGDOM
Silver
THE SILENT TREATMENT
GRAMART / NOPA / NON-GOVERNMENTAL ORGANIZATION (NGO)
ANORAK Oslo NORWAY ANORAK
Oslo
NORWAY ANORAK
Oslo
NORWAY
SWAP MY SEAT FOR ALS
ALS LEAGUE BELGIUM / NON-PROFIT
ALS LEAGUE Leuven BELGIUM PUBLICIS BRUSSELS
BELGIUM PUBLICIS BRUSSELS
BELGIUM
DON'T TELL MARTTI
CRISIS MANAGEMENT INITIATIVE (CMI) / PEACE BROKERING
MILTTON Helsinki FINLAND MILTTON
Helsinki
FINLAND MILTTON
Helsinki
FINLAND
MATERNITY WEAR FOR A 12-YEAR-OLD
PLAN INTERNATIONAL FINLAND / PLAN INTERNATIONAL FINLAND
HASAN & PARTNERS Helsinki FINLAND HASAN & PARTNERS
Helsinki
PLAN INTERNATIONAL FINLAND
Helsinki
FINLAND HASAN & PARTNERS
Helsinki
THE HONEY PARTNERSHIP
London
FINLAND
UNITED KINGDOM
GUILTY CLOTHES
SURVIVORS TRUST / PROJECT AGAINST VICTIM BLAMING
MARVELOUS Moscow RUSSIA MARVELOUS
Moscow
RUSSIA MARVELOUS
Moscow
RUSSIA
THE TRUTH UNVEILED
IPRAS WOMENFORWOMEN / SUPPORT FOR ACID VICTIMS
SERVICEPLAN GERMANY Munich GERMANY SERVICEPLAN GERMANY
Munich
SERVICEPLAN HEALTH & LIFE
München
SERVICEPLAN INDIA
Gurgaon
GERMANY
INDIA
SERVICEPLAN INDIA
Gurgaon
INDIA
I PROTECT TIGERS
WWF NETHERLANDS / THE TIGER
BRANDBASE Amsterdam THE NETHERLANDS BRANDBASE
Amsterdam
THE NETHERLANDS SO PR
Amsterdam
WNF
Zeist
THE NETHERLANDS
B01 Corporate Communication & Reputation Management
MORE “HRBOT”
MORE (BBDO GROUP) / ADVERTISING AGENCY
MORE Moscow RUSSIA MORE
Moscow
RUSSIA MORE
Moscow
RUSSIA
THE ELBPHILHARMONIE TURNAROUND
HAMBURG MARKETING / ELBPHILHARMONIE HAMBURG
JUNG VON MATT Hamburg GERMANY JUNG VON MATT
Hamburg
GERMANY ACHTUNG!
Hamburg
GERMANY
GRANDMA-TESTED GOODNESS
FERRERO / KINDER A COLAZIONE
VERBA (DDB GROUP ITALY) Milan ITALY VERBA (DDB GROUP ITALY)
Milan
ITALY
THE REWELUTION
REWE / PAPERBAGS
THJNK Hamburg GERMANY THJNK
Hamburg
GERMANY
Short List
1ST GRRRADE
MARS / PEDIGREE® PET FOOD
BBDO RUSSIA GROUP Moscow RUSSIA BBDO RUSSIA GROUP
Moscow
RUSSIA BBDO RUSSIA GROUP
Moscow
RUSSIA
TEDDY ASSISTANCE
ROADY / TEDDY ASSISTANCE
ROADY Paris FRANCE LEO BURNETT FRANCE
Paris
FRANCE
B02 Public Affairs & Lobbying
DARK DIARIES
FREE DEMOCRATIC PARTY / -
HEIMAT Berlin GERMANY HEIMAT
Berlin
GERMANY HEIMAT
Berlin
GERMANY
A PUBLIC INITIATIVE “FREEDOM TO ROCK’N’ROLL”
LIETUVOS FESTIVALIU ALJANSAS / A PUBLIC INITIATIVE
FABULA | HILL+KNOWLTON Vilnius LITHUANIA FABULA | HILL+KNOWLTON
Vilnius
LITHUANIA FABULA | HILL+KNOWLTON
Vilnius
LITHUANIA
TWO GUYS GO TO THE CINEMA
CINEMES TEXAS / DOS TIPOS VAN AL CINE
THE CYRANOS//McCANN Barcelona SPAIN THE CYRANOS//McCANN
Barcelona
SPAIN
Short List
THE FIELD REPORT
INTERNATIONAL FUND FOR AGRICULTURAL DEVELOPMENT (IFAD) / INTERNATIONAL FUND FOR AGRICULTURAL DEVELOPMENT (IFAD)
WEBER SHANDWICK London UNITED KINGDOM WEBER SHANDWICK
London
UNITED KINGDOM WEBER SHANDWICK
London
UNITED KINGDOM
REALITY XMAS
DOCTORS OF THE WORLD / INTERNATIONAL MEDICAL CHARITY
McCANN LONDON UNITED KINGDOM McCANN LONDON
UNITED KINGDOM PERSUASION COMMUNICATIONS
London
UNITED KINGDOM
JUNE 1ST PUBLIC HOLIDAY
ITSY BITSY / ITSY BITSY
GMP ADVERTISING Bucharest ROMANIA GMP ADVERTISING
Bucharest
ROMANIA
LIBÉ DES RÉFUGIÉS
LIBÉRATION / LIBÉRATION NEWSPAPERS
FF PARIS FRANCE FF PARIS
FRANCE FF PARIS
FRANCE
Bronze
THE SILENT TREATMENT
GRAMART / NOPA / NON-GOVERNMENTAL ORGANIZATION (NGO)
ANORAK Oslo NORWAY ANORAK
Oslo
NORWAY ANORAK
Oslo
NORWAY
DEAR MR. PRESIDENT
JANA / WATER
IMAGO Zagreb CROATIA IMAGO
Zagreb
CROATIA IMAGO
Zagreb
CROATIA
B04 Business Citizenship / Corporate Responsibility
MADE BY DIABETICS
ROCHE DIABETES CARE RUS / ACCU-CHEK
VOSKHOD Ekaterinburg RUSSIA VOSKHOD
Ekaterinburg
RUSSIA VOSKHOD
Ekaterinburg
RUSSIA
SERVE YOUR COUNTRY
MCDONALD'S / BRAND CAMPAIGN
PRIME WEBER SHANDWICK Stockholm SWEDEN PRIME WEBER SHANDWICK
Stockholm
NORD DDB
Stockholm
SWEDEN PRIME WEBER SHANDWICK
Stockholm
NORD DDB
Stockholm
SWEDEN
CONTRÔLE DE LA POITRINE
OM / CONTRÔLE DE LA POITRINE
McCANN PARIS FRANCE McCANN PARIS
FRANCE WEBER SHANDWICK
Paris
FRANCE
Short List
OPEN YOUR WORLD (WORLD'S APART)
HEINEKEN UK / HEINEKEN LAGER
EDELMAN London UNITED KINGDOM EDELMAN
London
PUBLICIS LONDON
UNITED KINGDOM EDELMAN
London
UNITED KINGDOM
Short List
GIRLS IN STEM
MICROSOFT EUROPE / NOT PRODUCT OR SERVICE SPECIFIC
CREATION London UNITED KINGDOM CREATION
London
KRC
Cologne
UNITED KINGDOM
GERMANY
CREATION
London
UNITED KINGDOM
THE LITTLE CHICKEN NAMED PONG-PONG
PEARSON / PROJECT LITERACY
WEBER SHANDWICK London UNITED KINGDOM WEBER SHANDWICK
London
FCB INFERNO
London
UNITED KINGDOM WEBER SHANDWICK
London
UNITED KINGDOM
SPORTS SWEDISH FOR IMMIGRANTS
SVENSKA SPEL / STATE-OWNED BETTING
JUNG RELATIONS Stockholm SWEDEN JUNG RELATIONS
Stockholm
SWEDEN JUNG RELATIONS
Stockholm
SWEDEN
SUNSHINE PROJECT
TURK TELEKOM / SUNSHINE PROJECT
TURK TELEKOM Istanbul TURKEY TURK TELEKOM
Istanbul
TURKEY TURK TELEKOM
Istanbul
TURKEY
B05 Business Citizenship / Environmental
FEEDITBAG - THE FIRST BAG THAT GIVES LIFE
FEEDitBAG / FEEDITBAG (A 100% BIO-DEGRADABLE BAG)
CHEIL WORLDWIDE Frankfurt GERMANY CHEIL WORLDWIDE
Frankfurt
GERMANY CHEIL WORLDWIDE
Frankfurt
GERMANY
CHIARA ORGANICA
SPENDRUPS / NORRLANDS GULD LJUS ECO
FLB EUROPE Stockholm SWEDEN FLB EUROPE
Stockholm
SPENDRUPS
Vårby
SWEDEN FLB EUROPE
Stockholm
SWEDEN
B06 Internal Communications & Employee Engagement
MORE “HRBOT”
MORE (BBDO GROUP) / ADVERTISING AGENCY
MORE Moscow RUSSIA MORE
Moscow
RUSSIA MORE
Moscow
RUSSIA
PROBABLY TEDX
CARLSBERG GROUP / BEER
HAPPINESS BRUSSELS, AN FCB ALLIANCE Brussels BELGIUM HAPPINESS BRUSSELS, AN FCB ALLIANCE
Brussels
BELGIUM
MADE BY ALL OF US
CAMPOFRÍO / CAMPOFRÍO
McCANN SPAIN MADRID SPAIN McCANN SPAIN
MADRID
SPAIN LLORENTE & CUENCA
Madrid
SPAIN
Bronze
* #VIBRANTM FOR 50,000 BRAND AMBASSADORS - INTERNAL BRAND IMPLEMENTATION AT MERC
MERCK / GLOBAL INTRODUCTION OF A NEW COMPANY BRAND
FISCHERAPPELT Hamburg GERMANY FISCHERAPPELT
Hamburg
GERMANY FISCHERAPPELT
Hamburg
GERMANY
FIGHTING FINANCIAL CRIME
HSBC / HSBC
HSBC London UNITED KINGDOM MERCHANTCANTOS
London
HSBC
London
UNITED KINGDOM HSBC
London
UNITED KINGDOM
B07 Media Relations
START TO CAREER - ACTIVE + THE FUTURE OF LABOUR MARKET
GUMTREE.PL / 4TH EDITION OF SOCIAL CAMPAIGN "START TO CAREER"
CLUE PR Warszawa POLAND CLUE PR
Warszawa
POLAND CLUE PR
Warszawa
POLAND
MANFRAN
VIRGIN ATLANTIC / FLIGHT ROUTE
WEBER SHANDWICK London UNITED KINGDOM WEBER SHANDWICK
London
UNITED KINGDOM WEBER SHANDWICK
London
UNITED KINGDOM
Short List
BATTLE OF MACHINES
MCCULLOCH / GARDENING TOOLS
KARKALIS COMMUNICATIONS Düsseldorf GERMANY KARKALIS COMMUNICATIONS
Düsseldorf
GERMANY KARKALIS COMMUNICATIONS
Düsseldorf
GERMANY