Title Brand Product / Service Entrant Company Location Idea Creation Company Location PR Location Award
B11 Sponsorship & Partnership
THEY CALL US LEEUWINNEN
NIKE / NIKE WOMENS FOOTBAL
WIEDEN+KENNEDY AMSTERDAM THE NETHERLANDS WIEDEN+KENNEDY AMSTERDAM
THE NETHERLANDS WIEDEN+KENNEDY AMSTERDAM
THE NETHERLANDS
Short List
THE ORIGINAL BRUSHES OF EDVARD MUNCH
ADOBE / PHOTOSHOP/CREATIVE CLOUD
ABBY PRIEST Stockholm SWEDEN ABBY PRIEST
Stockholm
SWEDEN ABBY PRIEST
Stockholm
SWEDEN
THE ALL WHITE KIT
HUMMEL / SPORTSWEAR
ENVISION Aarhus DENMARK ENVISION
Aarhus
DENMARK ENVISION
Aarhus
DENMARK
THE GREAT GRASS-PLANTATION
HUMMEL / SPORTSWEAR
ENVISION Aarhus DENMARK ENVISION
Aarhus
DENMARK ENVISION
Aarhus
DENMARK
SPORTS SWEDISH FOR IMMIGRANTS
SVENSKA SPEL / STATE-OWNED BETTING
JUNG RELATIONS Stockholm SWEDEN JUNG RELATIONS
Stockholm
SWEDEN JUNG RELATIONS
Stockholm
SWEDEN
SUNSHINE GAMES APP
TURK TELEKOM / SUNSHINE GAMES APP
TURK TELEKOM Istanbul TURKEY TURK TELEKOM
Istanbul
TURKEY TURK TELEKOM
Istanbul
TURKEY
#INYOURNAME
ADIDAS AND THE SWEDISH FOOTBALL ASSOCIATION (SVFF) / SWEDISH WOMEN NATIONAL FOOTBALL TEAM JERSEY
EDELMAN DEPORTIVO Stockholm SWEDEN EDELMAN DEPORTIVO
Stockholm
SWEDEN EDELMAN DEPORTIVO
Stockholm
SWEDEN
Short List
B12 Launch / Re-launch
WHOPPER GATE
BURGER KING BELGIUM / BURGER KING BELGIUM
BUZZMAN Paris FRANCE BUZZMAN
Paris
FRANCE
Silver
CINEMA CANVAS: COMING SOON TO A CITY NEAR YOU
VRT / CANVAS
MORTIERBRIGADE Brussels BELGIUM MORTIERBRIGADE
Brussels
BELGIUM MORTIERBRIGADE
Brussels
BELGIUM
LAKDOORTIJN
STICHTING SEMMY / CHARITY
XXS AMSTERDAM THE NETHERLANDS XXS AMSTERDAM
THE NETHERLANDS
ALI COLA. THE COLA IN SKIN COLORS.
ALI COLA / COLA
LOVED Hamburg GERMANY LOVED
Hamburg
GERMANY
THE DREAM CRADLE
RENAULT / DREAM CRADLE
RENAULT Paris FRANCE PUBLICIS ITALY
Milan
PUBLICIS BUENOS AIRES
Paris
PUBLICIS CONSEIL
ITALY
ARGENTINA
FRANCE
PUBLICIS ITALY
Milan
ITALY
MUSIC IN SIGHT
HAMBURG MARKETING / ELBPHILHARMONIE HAMBURG
JUNG VON MATT Hamburg GERMANY JUNG VON MATT
Hamburg
GERMANY ACHTUNG!
Hamburg
GERMANY
MANFRAN
VIRGIN ATLANTIC / FLIGHT ROUTE
WEBER SHANDWICK London UNITED KINGDOM WEBER SHANDWICK
London
UNITED KINGDOM WEBER SHANDWICK
London
UNITED KINGDOM
Short List
THE MARATHRON
SKY ITALIA / GAME OF THRONES
M&C SAATCHI Milan ITALY M&C SAATCHI
Milan
ITALY
KONE - MACHINE CONVERSATIONS
KONE OYJ / KONE ELEVATORS
HASAN & PARTNERS Helsinki FINLAND HASAN & PARTNERS
Helsinki
KONE
Espoo
FINLAND THE WHITEOAKS CONSULTANCY
Farnham
THE HONEY PARTNERSHIP
London
UNITED KINGDOM
THE ANTI-BURQA SHARK
MCSHARK / STORE OPENING
WARDA NETWORK Vienna AUSTRIA WARDA NETWORK
Vienna
AUSTRIA WARDA NETWORK
Vienna
AUSTRIA
THE MACALLAN EDITION NO.2
THE MACALLAN / THE MACALLAN_ EDITION NO2
MASTER FOR YOU Barcelona SPAIN MASTER FOR YOU
Barcelona
SPAIN MASTER FOR YOU
Barcelona
SPAIN
B13 Brand Voice & Strategic Storytelling
I'M STILL HERE
ALZHEIMERLIGA / ALZHEIMER DISEASE
DDB BRUSSELS BELGIUM DDB BRUSSELS
BELGIUM
Bronze
OPEN YOUR WORLD (WORLD'S APART)
HEINEKEN UK / HEINEKEN LAGER
EDELMAN London UNITED KINGDOM EDELMAN
London
PUBLICIS LONDON
UNITED KINGDOM EDELMAN
London
UNITED KINGDOM
Short List
I MOVE LONDON
ASICS / SPORTSWEAR
EDELMAN London UNITED KINGDOM EDELMAN
London
UNITED KINGDOM EDELMAN
London
UNITED KINGDOM
SWEDEN ON AIRBNB
VISITSWEDEN / VISITSWEDEN
FORSMAN & BODENFORS Gothenburg SWEDEN FORSMAN & BODENFORS
Gothenburg
SWEDEN FORSMAN & BODENFORS
Gothenburg
SWEDEN
B14 Content-led Engagement & Marketing
OPPOSING FLAVOURS
AMSTEL BEER (HEINEKEN GROUP) / AMSTEL BEER
PUBLIPS SERVICEPLAN Valencia SPAIN PUBLIPS SERVICEPLAN
Valencia
SPAIN PUBLIPS SERVICEPLAN
Valencia
SPAIN
GRANDMA-TESTED GOODNESS
FERRERO / KINDER A COLAZIONE
VERBA (DDB GROUP ITALY) Milan ITALY VERBA (DDB GROUP ITALY)
Milan
ITALY
MESH
SALOMON / OUTFIT
KINSHIP Paris FRANCE KINSHIP
Paris
FRANCE
THE ORIGINAL BRUSHES OF EDVARD MUNCH
ADOBE / PHOTOSHOP/CREATIVE CLOUD
ABBY PRIEST Stockholm SWEDEN ABBY PRIEST
Stockholm
SWEDEN ABBY PRIEST
Stockholm
SWEDEN
Short List
THE LITTLE CHICKEN NAMED PONG-PONG
PEARSON / PROJECT LITERACY
WEBER SHANDWICK London UNITED KINGDOM WEBER SHANDWICK
London
FCB INFERNO
London
UNITED KINGDOM WEBER SHANDWICK
London
UNITED KINGDOM
FOOD HAPPINESS
ARLA / SWEDISH BUTTER
JUNG RELATIONS Stockholm SWEDEN JUNG RELATIONS
Stockholm
SWEDEN JUNG RELATIONS
Stockholm
SWEDEN
C01 Use of Digital in a PR campaign
STOP THE STINK HOTLINE
BOROTALCO / DEODORANT
KETCHUM PUBLICO Vienna AUSTRIA KETCHUM PUBLICO
Vienna
AUSTRIA KETCHUM PUBLICO
Vienna
AUSTRIA
NOTFAIRBNB
SOLIDARITÉ GRANDS FROIDS’ (‘BIG COLD SOLIDARITY’) / FOR THE HOMELESS PEOPLE
TBWA\BELGIUM Brussels BELGIUM TBWA\BELGIUM
Brussels
BELGIUM TBWA\BELGIUM
Brussels
BELGIUM
Silver
RETAIL THERAPY
IKEA / FURNITURE
AKESTAM HOLST NOA Stockholm SWEDEN AKESTAM HOLST NOA
Stockholm
SWEDEN AKESTAM HOLST NOA
Stockholm
SWEDEN
DINNER WITH GEORGIA
GEORGIAN NATIONAL TOURISM ADMINISTRATION / GEORGIA
WINDFOR'S Tbilisi GEORGIA WINDFOR'S
Tbilisi
GEORGIA WINDFOR'S
Tbilisi
GEORGIA
FOOD HAPPINESS
ARLA / SWEDISH BUTTER
JUNG RELATIONS Stockholm SWEDEN JUNG RELATIONS
Stockholm
SWEDEN JUNG RELATIONS
Stockholm
SWEDEN
#IAMTOMOFFINLAND CAMPAIGN
FINNKINO / TOM OF FINLAND MOVIE
BOB THE ROBOT Helsinki FINLAND BOB THE ROBOT
Helsinki
FINLAND MANIFESTO
Helsinki
FINLAND
C02 Use of Social in a PR campaign
DARK DIARIES
FREE DEMOCRATIC PARTY / -
HEIMAT Berlin GERMANY HEIMAT
Berlin
GERMANY HEIMAT
Berlin
GERMANY
Short List
MOST WANTED
ANIMAL PROTECTION THE NETHERLANDS / ANIMAL PROTECTION
FAMA VOLAT Eindhoven THE NETHERLANDS FAMA VOLAT
Eindhoven
THE NETHERLANDS
BIASED COMMENTATORS
SVENSKA SPEL / BETTING SERVICE
JUNG RELATIONS Stockholm SWEDEN JUNG RELATIONS
Stockholm
SWEDEN JUNG RELATIONS
Stockholm
SWEDEN
IT’S NOT A COUB
CHARITY FUND GALCHONOK / CHARITY FUND GALCHONOK
MORE Moscow RUSSIA MORE
Moscow
RUSSIA
BREAKING POINT
CHILDREN AND YOUTH REHABILITATION CENTER FOR VISUAL ARTS 'FOTO CH’ / CHILDREN AND YOUTH REHABILITATION CENTER FOR VISUAL ARTS 'FOTO CH’
E:MG Moscow RUSSIA E:MG
Moscow
RUSSIA DPG
Moscow
RUSSIA
TANK
QUICK BURGER BRANDS BELGIUM / FAST FOOD CHAIN
HAPPINESS BRUSSELS, AN FCB ALLIANCE Brussels BELGIUM HAPPINESS BRUSSELS, AN FCB ALLIANCE
Brussels
BELGIUM
FLYING HAMMOCK
NATAKHTARI BREWERY / NATAKHTARI LIGHT
LEAVINGSTONE Tbilisi GEORGIA LEAVINGSTONE
Tbilisi
GEORGIA
DON'T TELL MARTTI
CRISIS MANAGEMENT INITIATIVE (CMI) / PEACE BROKERING
MILTTON Helsinki FINLAND MILTTON
Helsinki
FINLAND MILTTON
Helsinki
FINLAND
LIVE. FROM A DIFFERENT WORLD
VODAFONE / TELECOMMUNICATIONS
McCANN BUCHAREST ROMANIA McCANN BUCHAREST
ROMANIA McCANN BUCHAREST
ROMANIA
Short List
DEAR MR. PRESIDENT
JANA / WATER
IMAGO Zagreb CROATIA IMAGO
Zagreb
CROATIA IMAGO
Zagreb
CROATIA
C03 Social Community Building / Management
LIKE MY ADDICTION
ADDICT AIDE / ADDICT AIDE
BETC Paris FRANCE BETC
Paris
FRANCE
Gold
ADIDAS GLITCH
ADIDAS FOOTBALL / ADIDAS GLITCH
IRIS London UNITED KINGDOM IRIS
London
POSSIBLE
Seattle
UNITED KINGDOM
USA
FOREST OF FRIES
MCDONALD'S / PROMISE OF QUALITIY
THJNK Hamburg GERMANY THJNK
Hamburg
LEO BURNETT FRANKFURT
GERMANY
C04 Audience Targeting / Engagement Strategies
GRANDMA-TESTED GOODNESS
FERRERO / KINDER A COLAZIONE
VERBA (DDB GROUP ITALY) Milan ITALY VERBA (DDB GROUP ITALY)
Milan
ITALY
THE TRUCK DRIVER'S MOTHER
THE NORWEGIAN LABOUR INSPECTION AUTHORITY WITH SOCIAL PARTNERS WITHIN THE TRANSP / ROAD SAFETY AND COUNTRY-SPECIFIC RULES AND REGULATIONS
GEELMUYDEN KIESE Oslo NORWAY GEELMUYDEN KIESE
Oslo
NORWAY GEELMUYDEN KIESE
Oslo
NORWAY
Short List
SAY IT TO MY FACE - AN INITIATIVE FROM TAGESSCHAU
ARD-AKTUELL/TAGESSCHAU.DE / TAGESSCHAU.DE
LA RED Hamburg GERMANY LA RED
Hamburg
GERMANY