Title Brand Product / Service Entrant Company Location PR Location Award
B07 Media Relations
PLAYING WITH FIRE
TRYGG-HANSA / INSURANCE
PRIME WEBER SHANDWICK Stockholm SWEDEN PRIME WEBER SHANDWICK Stockholm SWEDEN
THE NEW STANDARD SWEDISH
LERNIA / LERNIA ADULT EDUCATION AND RECRUITMENT SERVICE
JUNG RELATIONS Stockholm SWEDEN JUNG RELATIONS Stockholm SWEDEN
MANFRAN
VIRGIN ATLANTIC / FLIGHT ROUTE
WEBER SHANDWICK London UNITED KINGDOM WEBER SHANDWICK London UNITED KINGDOM
Short List
B08 Events & Stunts
THE ANTI-BURQA SHARK
MCSHARK / STORE OPENING
WARDA NETWORK Vienna AUSTRIA WARDA NETWORK Vienna AUSTRIA
PROBABLY TEDX
CARLSBERG GROUP / BEER
HAPPINESS BRUSSELS, AN FCB ALLIANCE Brussels BELGIUM HAPPINESS BRUSSELS, AN FCB ALLIANCE Brussels BELGIUM
Short List
CINEMA CANVAS: COMING SOON TO A CITY NEAR YOU
VRT / CANVAS
MORTIERBRIGADE Brussels BELGIUM MORTIERBRIGADE Brussels BELGIUM
PEARL
BELGIAN ASSOCIATION OF MARKETING / MIXX AWARDS
DDB BRUSSELS BELGIUM DDB BRUSSELS BELGIUM
PAY WITH PEACE
HUMMEL / SPORTSWEAR
ENVISION Aarhus DENMARK ENVISION Aarhus DENMARK
TAKE IN
AMERICAN EXPRESS / POP-UP RESTAURANT
MILTTON Helsinki FINLAND MILTTON Helsinki / AMERICAN EXPRESS Stockholm FINLAND / SWEDEN
MEN OF ROCK
VR / RAILWAY TRAVEL
TBWA\HELSINKI FINLAND TBWA\HELSINKI FINLAND
THE VIRTUAL CRASH BILLBOARD
PARISIAN ROAD SAFETY AUTHORITY / PEDESTRIANS ROAD SAFETY
SERVICEPLAN FRANCE Paris FRANCE SERVICEPLAN FRANCE Paris / SERVICEPLAN GERMANY Munich FRANCE / GERMANY
Short List
THE HUMAN BILLBOARD
LE CRAN / ANTI RACISM ORGANISATION
BLACKTOOL Paris FRANCE LEO BURNETT FRANCE Paris FRANCE
SAMSUNG LIFE CHANGER PARK
SAMSUNG ELECTRONICS FRANCE / SAMSUNG GALAXY AND ITS ECOSYSTEM
MAGIC GARDEN AGENCY Paris FRANCE MAGIC GARDEN AGENCY Paris FRANCE
#HONDANEXTDOOR
HONDA / CARS
SID LEE Paris FRANCE SID LEE Paris FRANCE
DINNER WITH GEORGIA
GEORGIAN NATIONAL TOURISM ADMINISTRATION / GEORGIA
WINDFOR'S Tbilisi GEORGIA WINDFOR'S Tbilisi GEORGIA
WALK FOR LIFE
AIDS-HILFE FRANKFURT / WALK FOR LIFE CHARITY RUN
McCANN Frankfurt GERMANY McCANN Frankfurt / MRM//McCANN Frankfurt GERMANY
LAND OF EMOJIS
SAMSUNG / SAMSUNG GALAXY
CHEIL WORLDWIDE Frankfurt GERMANY CHEIL WORLDWIDE Frankfurt GERMANY
LOVING "IT"
BURGER KING DEUTSCHLAND GMBH / BURGER KING
GRABARZ & PARTNER Hamburg GERMANY GRABARZ & PARTNER Hamburg GERMANY
Bronze
EDEKA VIELFALT
EDEKA / VIELFALT KAMPAGNE
JUNG VON MATT Hamburg GERMANY JUNG VON MATT Hamburg GERMANY
Short List
#SNOWDRAWINGS
SWISSCOM / -
HEIMAT Berlin GERMANY HEIMAT Berlin GERMANY
MUSIC IN SIGHT
HAMBURG MARKETING / ELBPHILHARMONIE HAMBURG
JUNG VON MATT Hamburg GERMANY JUNG VON MATT Hamburg GERMANY
Short List
KOLORCITY
KAZINCBARCIKA COUNCIL / KAZINCBARCIKA CITY
ARTIFICIAL GROUP Budapest HUNGARY ARTIFICIAL GROUP Budapest HUNGARY
SHANTI HOUSE- THE LOST CHILDREN
SHANTI HOUSE / SHANTI HOUSE
ACW GREY TEL AVIV ISRAEL ACW GREY TEL AVIV ISRAEL
THE MARATHRON
SKY ITALIA / GAME OF THRONES
M&C SAATCHI Milan ITALY M&C SAATCHI Milan ITALY
GUARDIAN FANS
HEINEKEN / HEINEKEN
HEINEKEN Milan ITALY PUBLICIS ITALY Milan ITALY
Short List
GUILTY CLOTHES
SURVIVORS TRUST / PROJECT AGAINST VICTIM BLAMING
MARVELOUS Moscow RUSSIA MARVELOUS Moscow RUSSIA
CAR CURLING
SM POLIS INSURANCE / SMPOLIS.RU INSURANCE AGENCY
VOSKHOD Ekaterinburg RUSSIA VOSKHOD Ekaterinburg RUSSIA
THE SCANIA CLOCK
SCANIA / TRUCKS AND SERVICES
TBWA\STOCKHOLM SWEDEN TBWA\STOCKHOLM SWEDEN
Bronze
MOMENTS FT. BARBARA DAVIDSON
VOLVO CARS / THE NEW VOLVO XC60
FORSMAN & BODENFORS Gothenburg SWEDEN FORSMAN & BODENFORS Gothenburg SWEDEN
HOMEAWAYARLANDA
SWEDAVIA & HOMEAWAY / HOMEAWAYARLANDA
FLB EUROPE Stockholm SWEDEN FLB EUROPE Stockholm / SWEDAVIA Stockholm SWEDEN
IKEA SLEEP CONCERT
IKEA SCHWEIZ / FURNITURE
WIRZ BBDO SWITZERLAND Zürich SWITZERLAND WIRZ BBDO SWITZERLAND Zürich SWITZERLAND
FREE FROM OCCUPIED
AMSTERDAM 4TH AND 5TH MAY COMMITTEE / FREE FROM OCCUPIED
LEMON SCENTED TEA Amsterdam THE NETHERLANDS LEMON SCENTED TEA Amsterdam THE NETHERLANDS
THE 10 MILLIONTH VISITOR OF THE RIJKSMUSEUM
RIJKSMUSEUM / MUSEUM
XSAGA Amsterdam THE NETHERLANDS XSAGA Amsterdam THE NETHERLANDS
SUGAR REHAB
DIABETES FOUNDATION NETHERLANDS / NON PROFIT
HAVAS LEMZ Amsterdam THE NETHERLANDS HAVAS LEMZ Amsterdam THE NETHERLANDS
B09 Live Shows / Concerts / Festivals
THE IMPOSSIBLE SIGNING SESSIONS
BOL.COM / ONLINE BOOKSTORE
DDB BRUSSELS BELGIUM DDB BRUSSELS BELGIUM
Bronze
AUDI JOHNNY CAB CASEFILM
AUDI / PILOTED DRIVING
AIMAQ VON LOBENSTEIN/SAINT ELMO'S Berlin GERMANY AIMAQ VON LOBENSTEIN/SAINT ELMO'S Berlin GERMANY
MUSIC IN SIGHT
HAMBURG MARKETING / ELBPHILHARMONIE HAMBURG
JUNG VON MATT Hamburg GERMANY JUNG VON MATT Hamburg GERMANY
CHIARA ORGANICA
SPENDRUPS / NORRLANDS GULD LJUS ECO
FLB EUROPE Stockholm SWEDEN FLB EUROPE Stockholm / SPENDRUPS Vårby SWEDEN
#INYOURNAME
ADIDAS AND THE SWEDISH FOOTBALL ASSOCIATION (SVFF) / SWEDISH WOMEN NATIONAL FOOTBALL TEAM JERSEY
EDELMAN DEPORTIVO Stockholm SWEDEN EDELMAN DEPORTIVO Stockholm SWEDEN
BIASED COMMENTATORS
SVENSKA SPEL / BETTING SERVICE
JUNG RELATIONS Stockholm SWEDEN JUNG RELATIONS Stockholm SWEDEN
B10 Celebrity Endorsement
THE IMPOSSIBLE SIGNING SESSIONS
BOL.COM / ONLINE BOOKSTORE
DDB BRUSSELS BELGIUM DDB BRUSSELS BELGIUM
TARJA HALONEN, FORMER PRESIDENT OF FINLAND. (PR)
THE SALVATION ARMY / CHARITY
MAKE IT SIMPLE Helsinki FINLAND MAKE IT SIMPLE Helsinki FINLAND
THE WHITE HOUSE
MOVE24 GROUP GMBH / MOVE24 MOVING COMPANY
JUNG VON MATT Hamburg GERMANY JUNG VON MATT Hamburg GERMANY
IT'S NOT COOL, IT'S SUPERCOOL
HISENSE IBERIA / HISENSE HOME APPLIANCES
PUBLIPS SERVICEPLAN Valencia SPAIN PUBLIPS SERVICEPLAN Valencia SPAIN
PEP TALK BY STEPHEN HAWKING
GEN-PEP / GEN-PEP
FORSMAN & BODENFORS Gothenburg SWEDEN FORSMAN & BODENFORS Gothenburg SWEDEN
SWEDEN'S PROUDEST AMBASSADOR
P&G / HEAD & SHOULDERS
JUNG RELATIONS Stockholm SWEDEN FLX Stockholm / JUNG RELATIONS Stockholm SWEDEN
THE LITTLE CHICKEN NAMED PONG-PONG
PEARSON / PROJECT LITERACY
WEBER SHANDWICK London UNITED KINGDOM WEBER SHANDWICK London / FCB INFERNO London UNITED KINGDOM
B11 Sponsorship & Partnership
BEAT BOTTLE
CARLSBERG GROUP / TUBORG / BEER
HAPPINESS BRUSSELS, AN FCB ALLIANCE Brussels BELGIUM HAPPINESS BRUSSELS, AN FCB ALLIANCE Brussels BELGIUM
THE ALL WHITE KIT
HUMMEL / SPORTSWEAR
ENVISION Aarhus DENMARK ENVISION Aarhus DENMARK
THE GREAT GRASS-PLANTATION
HUMMEL / SPORTSWEAR
ENVISION Aarhus DENMARK ENVISION Aarhus DENMARK