Title Brand Product / Service Entrant Company Location Idea Creation Company Location PR Location Award
A01 Fast Moving Consumer Goods
CHILDREN OF UNDERSTANDING
CAMPOFRÍO / CAMPOFRÍO
McCANN SPAIN MADRID SPAIN McCANN SPAIN
MADRID
SPAIN LLORENTE & CUENCA
Madrid
SPAIN
Short List
STOP THE STINK HOTLINE
BOROTALCO / DEODORANT
KETCHUM PUBLICO Vienna AUSTRIA KETCHUM PUBLICO
Vienna
AUSTRIA KETCHUM PUBLICO
Vienna
AUSTRIA
FOOD HAPPINESS
ARLA / SWEDISH BUTTER
JUNG RELATIONS Stockholm SWEDEN JUNG RELATIONS
Stockholm
SWEDEN JUNG RELATIONS
Stockholm
SWEDEN
FEEDITBAG - THE FIRST BAG THAT GIVES LIFE
FEEDitBAG / FEEDITBAG (A 100% BIO-DEGRADABLE BAG)
CHEIL WORLDWIDE Frankfurt GERMANY CHEIL WORLDWIDE
Frankfurt
GERMANY CHEIL WORLDWIDE
Frankfurt
GERMANY
ALI COLA. THE COLA IN SKIN COLORS.
ALI COLA / COLA
LOVED Hamburg GERMANY LOVED
Hamburg
GERMANY
A02 Durable Consumer Goods
#INYOURNAME
ADIDAS AND THE SWEDISH FOOTBALL ASSOCIATION (SVFF) / SWEDISH WOMEN NATIONAL FOOTBALL TEAM JERSEY
EDELMAN DEPORTIVO Stockholm SWEDEN EDELMAN DEPORTIVO
Stockholm
SWEDEN EDELMAN DEPORTIVO
Stockholm
SWEDEN
MESH
SALOMON / OUTFIT
KINSHIP Paris FRANCE KINSHIP
Paris
FRANCE
REMEMBRA FROM THE BONPRIX PINK COLLECTION.
BONPRIX HANDELSGESELLSCHAFT MBH / REMEMBRA
JUNG VON MATT Hamburg GERMANY JUNG VON MATT
Hamburg
GERMANY
A03 Cars & Automotive Products & Services
THE SCANIA CLOCK
SCANIA / TRUCKS AND SERVICES
TBWA\STOCKHOLM SWEDEN TBWA\STOCKHOLM
SWEDEN TBWA\STOCKHOLM
SWEDEN
Silver
THE DREAM CRADLE
RENAULT / DREAM CRADLE
RENAULT Paris FRANCE PUBLICIS ITALY
Milan
PUBLICIS BUENOS AIRES
Paris
PUBLICIS CONSEIL
ITALY
ARGENTINA
FRANCE
PUBLICIS ITALY
Milan
ITALY
FROM FAT TO FUEL
FINNISH CHEMICAL INDUSTRY, NESTE, K-GROUP, LASSILA & TIKANOJA, RINKI, HONKAJOKI, / CIRCULAR ECONOMY, NESTE MY RENEWABLE DIESEL
MILTTON Helsinki FINLAND MILTTON
Helsinki
FINLAND MILTTON
Helsinki
FINLAND
Bronze
THE WORLD’S LARGEST UNBOXING STARRING 3-YEAR-OLD JOEL
VOLVO TRUCKS / THE NEW VOLVO VNL
FORSMAN & BODENFORS Gothenburg SWEDEN FORSMAN & BODENFORS
Gothenburg
SWEDEN FORSMAN & BODENFORS
Gothenburg
VOLVO TRUCKS
Greensboro
SWEDEN
USA
MOMENTS FT. BARBARA DAVIDSON
VOLVO CARS / THE NEW VOLVO XC60
FORSMAN & BODENFORS Gothenburg SWEDEN FORSMAN & BODENFORS
Gothenburg
SWEDEN FORSMAN & BODENFORS
Gothenburg
SWEDEN
#DRIVELIKEAWOMAN
HANKOOK TIRE SWEDEN AB / HANKOOK BRAND
CHEIL NORDIC Kista SWEDEN CHEIL NORDIC
Kista
SWEDEN 88 GRADER
Lidingö
SWEDEN
TRUST RACE
AUDI ITALY / AUDI ASSISTANCE
VERBA (DDB GROUP ITALY) Milan ITALY VERBA (DDB GROUP ITALY)
Milan
ITALY
#HONDANEXTDOOR
HONDA / CARS
SID LEE Paris FRANCE SID LEE
Paris
FRANCE
Short List
TEDDY ASSISTANCE
ROADY / TEDDY ASSISTANCE
ROADY Paris FRANCE LEO BURNETT FRANCE
Paris
FRANCE
A04 Retail, e-Commerce, Restaurants & Fast Food Chains
WINTER IS COMING
IKEA NORWAY / IKEA BRAND
SMFB Oslo NORWAY SMFB
Oslo
NORWAY SMFB
Oslo
NORWAY
LOVING "IT"
BURGER KING DEUTSCHLAND GMBH / BURGER KING
GRABARZ & PARTNER Hamburg GERMANY GRABARZ & PARTNER
Hamburg
GERMANY EMANATE
München
GERMANY
Short List
MCDONALD'S - BUSTING THE MYTHS
MCDONALD'S / MCDONALD'S 100% SPANISH BEEF
APPLE TREE COMMUNICATIONS Barcelona SPAIN APPLE TREE COMMUNICATIONS
Barcelona
SPAIN APPLE TREE COMMUNICATIONS
Barcelona
SPAIN
THE RIGHT VEGETABLES
INTERMARCHÉ / VEGETABLES
ROMANCE Paris FRANCE ROMANCE
Paris
INTERMARCHE
Paris
FRANCE
Gold
IF I WERE A TOY
SMYTHS TOYS SUPERSTORES / N/A
McCANN MANCHESTER UNITED KINGDOM McCANN MANCHESTER
UNITED KINGDOM
EDEKA VIELFALT
EDEKA / VIELFALT KAMPAGNE
JUNG VON MATT Hamburg GERMANY JUNG VON MATT
Hamburg
GERMANY
Silver
FOREST OF FRIES
MCDONALD'S / PROMISE OF QUALITIY
THJNK Hamburg GERMANY THJNK
Hamburg
LEO BURNETT FRANKFURT
GERMANY
THE REWELUTION
REWE / PAPERBAGS
THJNK Hamburg GERMANY THJNK
Hamburg
GERMANY
A05 Travel, Transport & Leisure
DINNER WITH GEORGIA
GEORGIAN NATIONAL TOURISM ADMINISTRATION / GEORGIA
WINDFOR'S Tbilisi GEORGIA WINDFOR'S
Tbilisi
GEORGIA WINDFOR'S
Tbilisi
GEORGIA
Silver
WAVE TO TIIU
EESTI LIINIRONGID AS / ELRON (RAIL TRANSIT)
OPTIMIST GROUP Tallinn ESTONIA OPTIMIST GROUP
Tallinn
ESTONIA OPTIMIST GROUP
Tallinn
ESTONIA
HOMEAWAYARLANDA
SWEDAVIA & HOMEAWAY / HOMEAWAYARLANDA
FLB EUROPE Stockholm SWEDEN FLB EUROPE
Stockholm
SWEDAVIA
Stockholm
HOMEAWAY
London
SWEDEN
UNITED KINGDOM
FLB EUROPE
Stockholm
SWEDAVIA
Stockholm
HOMEAWAY
London
SWEDEN
UNITED KINGDOM
BVG-ARIE
BERLINER VERKEHRSBETRIEBE (BVG) / BERLINER VERKEHRSBETRIEBE
JUNG VON MATT Hamburg GERMANY JUNG VON MATT
Hamburg
GERMANY
KLM FLIGHT UPGRADER
KLM ROYAL DUTCH AIRLINES / KLM FLIGHT UPGRADER
DDB & TRIBAL AMSTERDAM THE NETHERLANDS DDB & TRIBAL AMSTERDAM
THE NETHERLANDS
KLM CARE TAG
KLM ROYAL DUTCH AIRLINES / KLM CARE TAG
DDB & TRIBAL AMSTERDAM THE NETHERLANDS DDB & TRIBAL AMSTERDAM
THE NETHERLANDS
ANDER`S ROUTE
RUTER / PUBLIC TRANSPORTATION
McCANN OSLO NORWAY McCANN OSLO
NORWAY
A06 Media & Publications
ALL THAT WE SHARE
TV2 / TV2
&CO Copenhagen DENMARK &CO
Copenhagen
DENMARK
Grand Prix
THE MARATHRON
SKY ITALIA / GAME OF THRONES
M&C SAATCHI Milan ITALY M&C SAATCHI
Milan
ITALY
SAY IT TO MY FACE - AN INITIATIVE FROM TAGESSCHAU
ARD-AKTUELL/TAGESSCHAU.DE / TAGESSCHAU.DE
LA RED Hamburg GERMANY LA RED
Hamburg
GERMANY
A07 Financial Products & Services, Commercial Public Services, B2B Products & Services
PLAYING WITH FIRE
TRYGG-HANSA / INSURANCE
PRIME WEBER SHANDWICK Stockholm SWEDEN PRIME WEBER SHANDWICK
Stockholm
SWEDEN PRIME WEBER SHANDWICK
Stockholm
SWEDEN
TAKE IN
AMERICAN EXPRESS / POP-UP RESTAURANT
MILTTON Helsinki FINLAND MILTTON
Helsinki
AMERICAN EXPRESS
Stockholm
FINLAND
SWEDEN
MILTTON
Helsinki
FINLAND
THE NEW STANDARD SWEDISH
LERNIA / LERNIA ADULT EDUCATION AND RECRUITMENT SERVICE
JUNG RELATIONS Stockholm SWEDEN JUNG RELATIONS
Stockholm
SWEDEN JUNG RELATIONS
Stockholm
SWEDEN
GET THE FLOW
VODAFONE / VODAFONE
DDB & TRIBAL AMSTERDAM THE NETHERLANDS DDB & TRIBAL AMSTERDAM
THE NETHERLANDS HET PR BUREAU
Amsterdam
THE NETHERLANDS
Gold
ROAD SAFETY CAMPAIGN FOR CHILDREN PROTECT ME: TALKING PEDESTRIAN CROSSINGS
LIETUVOS DRAUDIMAS / INSURANCE COMPANY "LIETUVOS DRAUDIMAS"
FABULA | HILL+KNOWLTON Vilnius LITHUANIA FABULA | HILL+KNOWLTON
Vilnius
LITHUANIA FABULA | HILL+KNOWLTON
Vilnius
LITHUANIA
PEARL
BELGIAN ASSOCIATION OF MARKETING / MIXX AWARDS
DDB BRUSSELS BELGIUM DDB BRUSSELS
BELGIUM DDB BRUSSELS
BELGIUM
THE WHEELCHAIR HOUR
AKADEMIA AUTO SWIAT / DRIVING SCHOOL
2012 AGENCY Warsaw POLAND 2012 AGENCY
Warsaw
POLAND 2012 AGENCY
Warsaw
PAPAYA FILMS
Warsaw
SZTENGREBER
Warsaw
AKADEMIA AUTO SWIAT
Warsaw
POLAND
BEYOND MONEY
SANTANDER BANK / 1|2|3 SMART ACCOUNT
MRM//McCANN SPAIN Madrid SPAIN MRM//McCANN SPAIN
Madrid
SPAIN
A08 Public Sector
WE GO ALL THE WAY
SWEDISH ARMED FORCES / SWEDISH ARMED FORCES
VOLT Stockholm SWEDEN VOLT
Stockholm
SWEDEN VOLT
Stockholm
SWEDEN
THE VIRTUAL CRASH BILLBOARD
PARISIAN ROAD SAFETY AUTHORITY / PEDESTRIANS ROAD SAFETY
SERVICEPLAN FRANCE Paris FRANCE SERVICEPLAN FRANCE
Paris
SERVICEPLAN GERMANY
Munich
FRANCE
GERMANY
SERVICEPLAN FRANCE
Paris
FRANCE
Short List
FREE THE SPEECH
SWEDISH MINISTRY FOR FOREIGN AFFAIRS / SWEDISH DEPARTMENT FOR FOREIGN AFFAIRS
KING Stockholm SWEDEN KING
Stockholm
SWEDEN POST STHLM
Stockholm
SWEDEN
Short List
ONE BOOK FOR PEACE
INTER-RELIGIOUS COUNCIL IN BOSNIA AND HERZEGOVINA / PUBLIC SERVICES
NEW MOMENT NEW IDEAS COMPANY Belgrade SERBIA NEW MOMENT NEW IDEAS COMPANY
Belgrade
SERBIA NEW MOMENT NEW IDEAS COMPANY
Belgrade
SERBIA
DARK DIARIES
FREE DEMOCRATIC PARTY / -
HEIMAT Berlin GERMANY HEIMAT
Berlin
GERMANY HEIMAT
Berlin
GERMANY
THE TRUCK DRIVER'S MOTHER
THE NORWEGIAN LABOUR INSPECTION AUTHORITY WITH SOCIAL PARTNERS WITHIN THE TRANSP / ROAD SAFETY AND COUNTRY-SPECIFIC RULES AND REGULATIONS
GEELMUYDEN KIESE Oslo NORWAY GEELMUYDEN KIESE
Oslo
NORWAY GEELMUYDEN KIESE
Oslo
NORWAY
VILNIUS UNIVERSITY COMMUNICATION CAMPAIGN “IN ANTICIPATION OF NOBEL”
VILNIUS UNIVERSITY / SCIENCE / UNIVERSITY
FABULA | HILL+KNOWLTON Vilnius LITHUANIA FABULA | HILL+KNOWLTON
Vilnius
LITHUANIA FABULA | HILL+KNOWLTON
Vilnius
LITHUANIA