2017 Print & Publishing

Title Brand Product / Service Entrant Company Location Idea Creation Company Location Award
A02 Drinks
STIEGL BEARDS 1
STIEGLBRAUEREI ZU SALZBURG GMBH
CRAFTED WITH PATIENCE
DEMNER, MERLICEK & BERGMANN Vienna AUSTRIA DEMNER, MERLICEK & BERGMANN
Vienna
AUSTRIA
Short List
A05 Home Appliances, Furnishings, Electronics & Technology
FAMILY LIFE
IKEA
PENCIL
THJNK Hamburg GERMANY THJNK
Hamburg
LOVED
Hamburg
GERMANY
Short List
A06 Miscellaneous
EMERGING SPECIES
HASBRO
PLAY-DOH
DDB PARIS FRANCE DDB PARIS
Le Bourget-du-Lac
HASBRO FRANCE
FRANCE
Bronze
HEAD TRANSPLANT
HASBRO
PLAY-DOH
DDB PARIS FRANCE DDB PARIS
Le Bourget-du-Lac
HASBRO FRANCE
FRANCE
Bronze
PEOPLE OF ALL COLORS
HASBRO
PLAY-DOH
DDB PARIS FRANCE DDB PARIS
Le Bourget-du-Lac
HASBRO FRANCE
FRANCE
Bronze
A07 Clothing, Footwear & Accessories
DEAD RARE
HARVEY NICHOLS
HARVEY NICHOLS
adam&eveDDB London UNITED KINGDOM adam&eveDDB
London
UNITED KINGDOM
Short List
A08 Cars & Automotive Products & Services
PAPER CLIP
VOLKSWAGEN AG
VOLKSWAGEN SUVS
DDB GROUP GERMANY Berlin GERMANY DDB GROUP GERMANY
Berlin
GERMANY
Short List
COIN
VOLKSWAGEN AG
VOLKSWAGEN SUVS
DDB GROUP GERMANY Berlin GERMANY DDB GROUP GERMANY
Berlin
GERMANY
Short List
AVA
VOLKSWAGEN AG
VOLKSWAGEN CAR-NET LAST PARKING POSITION
DDB GROUP GERMANY Berlin GERMANY DDB GROUP GERMANY
Berlin
GERMANY
Gold
FELIX
VOLKSWAGEN AG
VOLKSWAGEN CAR-NET LAST PARKING POSITION
DDB GROUP GERMANY Berlin GERMANY DDB GROUP GERMANY
Berlin
GERMANY
Gold
ROBIN
VOLKSWAGEN AG
VOLKSWAGEN CAR-NET LAST PARKING POSITION
DDB GROUP GERMANY Berlin GERMANY DDB GROUP GERMANY
Berlin
GERMANY
Gold
A09 Retail, e-Commerce, Restaurants & Fast Food Chains
HOLIDAY
MCDONALD'S
APPETITE
THJNK Hamburg GERMANY THJNK
Hamburg
LEO BURNETT FRANKFURT
GERMANY
Short List
DRINK
MCDONALD'S
APPETITE
THJNK Hamburg GERMANY THJNK
Hamburg
LEO BURNETT FRANKFURT
GERMANY
Short List
JOKE
MCDONALD'S
APPETITE
THJNK Hamburg GERMANY THJNK
Hamburg
LEO BURNETT FRANKFURT
GERMANY
Short List
A11 Media & Publications
TRUMP
DER TAGESSPIEGEL
DER TAGESSPIEGEL
SCHOLZ & FRIENDS Berlin GERMANY SCHOLZ & FRIENDS
Berlin
GERMANY
Grand Prix
REFUGEES
DER TAGESSPIEGEL
DER TAGESSPIEGEL
SCHOLZ & FRIENDS Berlin GERMANY SCHOLZ & FRIENDS
Berlin
GERMANY
Silver
SOCCER
DER TAGESSPIEGEL
DER TAGESSPIEGEL
SCHOLZ & FRIENDS Berlin GERMANY SCHOLZ & FRIENDS
Berlin
GERMANY
Silver
A15 Entertainment & Leisure
NAPOLEON
POSTE ITALIANE
30TH STAMPS EXHIBITION
McCANN WORLDGROUP Milan ITALY McCANN WORLDGROUP
Milan
ITALY
Short List
BEETHOVEN
POSTE ITALIANE
30TH STAMPS EXHIBITION
McCANN WORLDGROUP Milan ITALY McCANN WORLDGROUP
Milan
ITALY
Short List
A18 Public Sector
#HELMETHAIRSTYLE - SOPHIE
GERMAN ROAD SAFETY COUNCIL + THE FEDERAL MINISTRY OF TRANSPORT
BIKE SAFETY
SCHOLZ & FRIENDS Berlin GERMANY SCHOLZ & FRIENDS
Berlin
GERMANY
Short List
#HELMETHAIRSTYLE - ANICA
GERMAN ROAD SAFETY COUNCIL + THE FEDERAL MINISTRY OF TRANSPORT
BIKE SAFETY
SCHOLZ & FRIENDS Berlin GERMANY SCHOLZ & FRIENDS
Berlin
GERMANY
Short List
A19 Charities & Non-profit
GUILLOTINE
GLOBAL 2000
GLOBAL2000
DDB GROUP DÜSSELDORF GERMANY DDB GROUP DÜSSELDORF
GERMANY
Bronze
ELECTRIC CHAIR
GLOBAL 2000
GLOBAL2000
DDB GROUP DÜSSELDORF GERMANY DDB GROUP DÜSSELDORF
GERMANY
Bronze
OPEN YOUR EYES - FATOU
TERRE DES FEMMES - MENSCHENRECHTE FÜR DIE FRAU E. V.
WOMEN'S RIGHTS
GREY GERMANY Düsseldorf GERMANY GREY GERMANY
Düsseldorf
GERMANY
Short List
OPEN YOUR EYES - BINTA
TERRE DES FEMMES - MENSCHENRECHTE FÜR DIE FRAU E. V.
WOMEN'S RIGHTS
GREY GERMANY Düsseldorf GERMANY GREY GERMANY
Düsseldorf
GERMANY
Short List
JONATHAN
CALM
CALM
adam&eveDDB London UNITED KINGDOM adam&eveDDB
London
UNITED KINGDOM
Silver
BOBBY
CALM
CALM
adam&eveDDB London UNITED KINGDOM adam&eveDDB
London
UNITED KINGDOM
Silver
RONNIE
CALM
CALM
adam&eveDDB London UNITED KINGDOM adam&eveDDB
London
UNITED KINGDOM
Silver
B01 Adapted Print
EROTIC MASTERPIECES
HUMO
MAGAZINE
MORTIERBRIGADE Brussels BELGIUM MORTIERBRIGADE
Brussels
BELGIUM
Short List
B02 Innovative Use of Print
MIELE PIGMENTED REALITY
MIELE
MIELE TWO IN ONE INDUCTION HOB
McCANN Frankfurt GERMANY McCANN GERMANY
Düsseldorf
GERMANY
Short List
C01 Original Publishing: Content
"THE INVISIBLES" THIS BOOK YOU CANNOT READ AT HOME
FUNDACJA KAPUCYNSKA
"THE INVISIBLES"
WALK Warsaw POLAND WALK
Warsaw
POLAND
Silver
ONE BOOK FOR PEACE
INTER-RELIGIOUS COUNCIL IN BOSNIA AND HERZEGOVINA
PUBLIC SERVICES
NEW MOMENT NEW IDEAS COMPANY Belgrade SERBIA NEW MOMENT NEW IDEAS COMPANY
Belgrade
SERBIA
Gold