2017 Print & Publishing

CAFÉ ROYAL

TitleCAFÉ ROYAL
BrandDELICA
Product/ServiceCAFÉ ROYAL COFFEE
Category A02. Drinks
Entrant SERVICEPLAN SUISSE Zürich, SWITZERLAND
Idea Creation SERVICEPLAN SUISSE Zürich, SWITZERLAND
Idea Creation 2 PLAN.NET Zürich, SWITZERLAND
Media Placement MEDIAPLUS München, GERMANY
PR SERVICEPLAN SUISSE Zürich, SWITZERLAND
Production MARKENFILM Wedel, GERMANY
Production 2 INFECTED POSTPRODUCTION Hamburg, GERMANY
Production 3 BORIS SALCHOW Los Angeles, USA
Credits
Name Company Position
Alexander Schill SERVICEPLAN GROUP Global Chief Creative Officer
Raul Serrat SERVICEPLAN SUISSE Executive Creative Director
Michael Kathe SERVICEPLAN SUISSE Creative Director
Dieter Boller SERVICEPLAN SUISSE Copywriter
Roland Buob SERVICEPLAN SUISSE Art Direction
Christine Rainford SERVICEPLAN SUISSE Account Manager
Selma Caglayan SERVICEPLAN SUISSE Jr. Account Manager
Stefan Minder Stefan Minder Photography Photographer

English Translation of Main Headlines

For over twenty years, the UN designates March 22 to raise awareness for the water crisis and to promote a more sustainable consumption of water. We took World Water Day as an opportunity to launch a special print ad for Café Royal that calls for saving water in a surprising manner. The Swiss coffee maker suggests drinking a ristretto, a short shot of espresso coffee extracted with about half the usual amount of water. If the Swiss would only drink ristretto coffees for one day, 2,8 million liters of water could be saved. An impressive figure that surely has motivated one or two coffee lovers to spontaneously change their habits.