| Title | GILLETTE BABY FACE |
| Brand | P&G |
| Product/Service | RAZOR |
| Category |
B01. Adapted Print |
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Entrant
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ACW GREY TEL AVIV, ISRAEL
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Idea Creation
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ACW GREY TEL AVIV, ISRAEL
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Media Placement
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MEDIACOM CONNECTIONS Tel Aviv, ISRAEL
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Production
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ACW GREY TEL AVIV, ISRAEL
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Credits
| Tal Riven |
ACW GREY |
Chief Creative Officer |
| Moti Rubinstein |
ACW GREY |
Creative Director |
| Shay Chikotay |
ACW GREY |
Copywriter |
| Etai Haivri |
ACW GREY |
Art Director |
| Shai Almagor |
ACW GREY |
SVP Account Director |
| Gal Vash |
ACW GREY |
Account Manager |
| Shimi Hamias |
Mediacom |
Client director |
| Dana Wolfsfeld |
Mediacom |
Activation planner |
| Ariel Van Straten |
Ariel Van Straten |
Photographer |
| Gal Yaakov |
ACW GREY |
Agency Production Manager |
| Israel Revach |
ACW GREY |
Agency Producer |
English Translation of Main Headlines
How close you'll be to your baby?
Newborn babies’ only means of communication during their first year of life is through the language of touch. Academic research by Harvard University and The Boston Children's Hospital have proven that "skin to skin" communication releases "Love Hormones" right after birth and helps babies' development as they build their trust in the environment and in their parents.
Don't let anything come between you and your baby, specially not a beard.
GILLETTE DAD TEST.
1. Babyface. 2. "The hesitant" 3. "The Rough" 4. "The cactus" 5. "The hedgehog"