Title	BUNDESLIGA INTERNATIONAL MAGAZINE ISSUE TWO
Brand	DFL DEUTSCHE FUßBALL LIGA GMBH
Product/Service	DFL DEUTSCHE FUßBALL LIGA GMBH
Category	C02. Original Publishing: Covers
Entrant	DFL DIGITAL SPORTS Cologne, GERMANY
Idea Creation	DFL DIGITAL SPORTS Cologne, GERMANY
Production	DFL DIGITAL SPORTS Cologne, GERMANY

Name	Company	Position
Thomas Markert	DFL Digital Sports GmbH	Creative Director
Juan Pablo Kessler	DFL Digital Sports GmbH	Art Director

English Translation of Main Headlines

Why is the work relevant for Entertainment? Football is, above all, a feeling. And it’s not limited to match days or stadiums. That’s why the Bundesliga offers thrilling entertainment always through exciting football and lots of offerings via numerous different Channels. We believe the re-design of Bundesliga magazine is relevant when thinking about promoting Football editorial content in a different way. Background: The Bundesliga magazine is a communication tool that supports the Bundesliga and its clubs to cross national borders. It provides exciting content and statistics about clubs, football business, fans, and players. It had the same design since 2014, the goal was to refresh the complete magazine. As the brief, we get the mission to convert our Journalistic sports magazine in a design object. Finding a connection between the football and art, through use of design, illustration and new materials. Describe the creative idea: During 2016, we made a full redesign of the publication, changing the format, paper, size and turned it into a design object. The idea behind the four covers system was simple: to represent the stories of the players by using his name and the club colors in a minimalistic and powerful way. Our concept was supported by the fact that in our market the names of the players are well known. We decided to be bold and produce full typographic covers because we believe sometimes typography can have more impact than an image, especially in a context where nobody expects it" Following the same “less is more” idea for the second issue we represent the stories of the players showing details of the jerseys. We took the advantage of using the front and retro as a trick to reveal the player story. Strategy: Main Tool to address and reach worldwide Opinion Leaders Execution: The process of re-design of the magazine was 6 months. It was a collaboration between Our internal team at DFLDS, G+J and some international illustrators. Outcome: It is distributed every six months to our stakeholders and journalists from around the globe.