2017 Print & Publishing

MIELE PIGMENTED REALITY

Short List
TitleMIELE PIGMENTED REALITY
BrandMIELE
Product/ServiceMIELE TWO IN ONE INDUCTION HOB
Category B02. Innovative Use of Print
Entrant McCANN Frankfurt, GERMANY
Idea Creation McCANN GERMANY Düsseldorf, GERMANY
Media Placement JOM JASCHKE OPERATIONAL MEDIA Hamburg, GERMANY
Credits
Name Company Position
Elke Klinkhammer McCANN Worldgroup Germany Chief Creative Officer
Ralf Zilligen McCann Erickson Executive Creative Director
Achim Metzdorf McCann Erickson Creative Director
Irene Scherer McCann Erickson Art Director
Teresa Berude McCann Erickson Copywriter
Niclas Wagner McCANN Worldgroup Germany Strategy Director
Marc Hergarden McCann Erickson Client Service Director
Christin Ritter McCann Erickson Senior Account Manager
Oliver Hugo McCann Erickson Head of Print Production
Oliver Berthold McCann Erickson Studio Coordinator Production
Peter Ries Filz/Ries Music Production Composer
Wolfgang Filz Filz/Ries Music Production Composer

English Translation of Main Headlines

Headline: Leaves nothing behind but pure air. Subline: The Miele induction hob with integrated extractor.