Title	ALLEN JONES
Brand	WETTERLING GALLERY
Product/Service	ALLEN JONES
Category	A15. Entertainment & Leisure
Entrant	WETTERLING GALLERY Stockholm, SWEDEN
Idea Creation	LE BUREAU Stockholm, SWEDEN

Name	Company	Position
Josephine Wallin	Le Bureau	Creative Director
Claes Kjellström	Le Bureau	Copywriter
Kalle Garmark	Le Bureau	Graphic Designer

English Translation of Main Headlines

“What the hell is this all about? A blond or perhaps a redhead with cropped hair, wearing too much makeup and basically naked. Far too much blue eyeshadow. Red lips. Startlingly red lips. Like something from Playboy. And the blue negligee. You can see straight through it. Her breasts stick out. And her crotch. A camel’s foot. What is the artist trying to say? Is there some symbolism that escapes me? She holds the fingers of her right hand in a sort of Devilish greeting. Because that is what they do, the heavy-metal crowd. It makes me think of hard-rock gigs with thousands of headbangers and fists up in the air, with their index and little fingers straight up. 666. The number of the beast. That’s what she’s doing. But she is just doing it differently, seemingly hiding her hand. Downwards and away from her. As though she doesn’t want me to see. Is she ashamed? Perhaps I’m reading too much into it. But she provokes me. With her red tights. And her heels. Her breasts. Challenging. But her gaze says something different. She looks sad. Staring downwards as though keeping back her feelings. Her mouth is firm. Perhaps she is disappointed. Or sad. Frightened? Something about her looks and what she is wearing doesn’t add up. Her clothing screams cheap, cheap, cheap. And the aura of melancholy, as though she was a forest of birch trees on some dewy mourning when the leaves are dancing a final waltz. She looks so present and yet so private. She seems distant, as though she doesn’t want to be there. Why is she standing on this plinth as though to elevate her? But give over. It’s just filth. Pure and simple. Who gets turned on by this? Headbangers with really kinky ideas? The blue negligee worries me. Perfectly draped over her arms, embracing her neck and, with a loop and two cords that are just a bit too long. For strangling her? So that I can pull her off her plinth and watch her fall head- long onto the floor? Is this the case? Perhaps it is not about sex but about power. Unlimited power. About having a sex doll at home raised on a plinth, someone that one can constantly control. Can you get more powerful than that? Or sicker? Imagine standing there, vulnerable and isolated. That might explain her sad eyes. But a sculpture doesn’t really have feelings. So we are back at the beginning. What is this all about?”