2017 Print & Publishing

Title Brand Product / Service Entrant Company Location Idea Creation Company Location Award
A01 Foods
DELICOVFEFE
DELICATO / THE SWEDISH PASTRY "DAMMSUGARE"
NORD DDB Stockholm SWEDEN NORD DDB
Stockholm
SWEDEN
A02 Drinks
#CHEERSTOTOLERANCE 1
ALI COLA / COLA
LOVED Hamburg GERMANY LOVED
Hamburg
GERMANY
#CHEERSTOTOLERANCE 2
ALI COLA / COLA
LOVED Hamburg GERMANY LOVED
Hamburg
GERMANY
#CHEERSTOTOLERANCE 3
ALI COLA / COLA
LOVED Hamburg GERMANY LOVED
Hamburg
GERMANY
FREDDIE
FOOD EMPIRE KZ / MACCOFFEE
CHEIL WORLDWIDE Almaty KAZAKHSTAN CHEIL WORLDWIDE
Almaty
KAZAKHSTAN
HARRY
FOOD EMPIRE KZ / MACCOFFEE
CHEIL WORLDWIDE Almaty KAZAKHSTAN CHEIL WORLDWIDE
Almaty
KAZAKHSTAN
MUHAMMAD
FOOD EMPIRE KZ / MACCOFFEE
CHEIL WORLDWIDE Almaty KAZAKHSTAN CHEIL WORLDWIDE
Almaty
KAZAKHSTAN
WOLFGANG MOZART
FOOD EMPIRE KZ / MACCOFFEE
CHEIL WORLDWIDE Almaty KAZAKHSTAN CHEIL WORLDWIDE
Almaty
KAZAKHSTAN
THOMAS EDISON
FOOD EMPIRE KZ / MACCOFFEE
CHEIL WORLDWIDE Almaty KAZAKHSTAN CHEIL WORLDWIDE
Almaty
KAZAKHSTAN
LEONARDO DA VINCI
FOOD EMPIRE KZ / MACCOFFEE
CHEIL WORLDWIDE Almaty KAZAKHSTAN CHEIL WORLDWIDE
Almaty
KAZAKHSTAN
NIKOLA TESLA
FOOD EMPIRE KZ / MACCOFFEE
CHEIL WORLDWIDE Almaty KAZAKHSTAN CHEIL WORLDWIDE
Almaty
KAZAKHSTAN
WINSTON CHURCHILL
FOOD EMPIRE KZ / MACCOFFEE
CHEIL WORLDWIDE Almaty KAZAKHSTAN CHEIL WORLDWIDE
Almaty
KAZAKHSTAN
FATHER’S DAY
JOHN SMITH’S / JOHN SMITH’S
adam&eveDDB London UNITED KINGDOM adam&eveDDB
London
UNITED KINGDOM
SPELLING
JOHN SMITH’S / JOHN SMITH’S
adam&eveDDB London UNITED KINGDOM adam&eveDDB
London
UNITED KINGDOM
NAMES
JOHN SMITH’S / JOHN SMITH’S
adam&eveDDB London UNITED KINGDOM adam&eveDDB
London
UNITED KINGDOM
STIEGL BEARDS 1
STIEGLBRAUEREI ZU SALZBURG GMBH / CRAFTED WITH PATIENCE
DEMNER, MERLICEK & BERGMANN Vienna AUSTRIA DEMNER, MERLICEK & BERGMANN
Vienna
AUSTRIA
Short List
STIEGL BEARDS 2
STIEGLBRAUEREI ZU SALZBURG GMBH / CRAFTED WITH PATIENCE
DEMNER, MERLICEK & BERGMANN Vienna AUSTRIA DEMNER, MERLICEK & BERGMANN
Vienna
AUSTRIA
CAFÉ ROYAL
DELICA / CAFÉ ROYAL COFFEE
SERVICEPLAN SUISSE Zürich SWITZERLAND SERVICEPLAN SUISSE
Zürich
PLAN.NET
Zürich
SWITZERLAND
A03 Household Goods
SPICY
DOULUX / TOILET PAPER
HAVAS REUNION Paris FRANCE HAVAS REUNION
Paris
FRANCE
A05 Home Appliances, Furnishings, Electronics & Technology
BED / COUCH
IKEA / SMALL SPACE SMART SOLUTIONS
THJNK Hamburg GERMANY THJNK
Hamburg
GERMANY
BENCH / SIDEBOARD
IKEA / SMALL SPACE SMART SOLUTIONS
THJNK Hamburg GERMANY THJNK
Hamburg
GERMANY
CHAIR / BOX
IKEA / SMALL SPACE SMART SOLUTIONS
THJNK Hamburg GERMANY THJNK
Hamburg
GERMANY
LOVE LIFE
IKEA / PENCIL
THJNK Hamburg GERMANY THJNK
Hamburg
LOVED
Hamburg
GERMANY
WORK LIFE
IKEA / PENCIL
THJNK Hamburg GERMANY THJNK
Hamburg
LOVED
Hamburg
GERMANY
FAMILY LIFE
IKEA / PENCIL
THJNK Hamburg GERMANY THJNK
Hamburg
LOVED
Hamburg
GERMANY
Short List
GLASS OF WATER
SAMSUNG / SAMSUNG RT 6000K
CHEIL WORLDWIDE Almaty KAZAKHSTAN CHEIL WORLDWIDE
Almaty
KAZAKHSTAN
FISHING
IKEA / FURNITURE & HOME ACCESSORIES
TBWA\ISTANBUL TURKEY TBWA\ISTANBUL
TURKEY
PICNIC
IKEA / FURNITURE & HOME ACCESSORIES
TBWA\ISTANBUL TURKEY TBWA\ISTANBUL
TURKEY
PLAYGROUND
IKEA / FURNITURE & HOME ACCESSORIES
TBWA\ISTANBUL TURKEY TBWA\ISTANBUL
TURKEY
DON'T WASTE
ARÇELIK A.S. / ENERGY EFFICIENT
McCANN ISTANBUL TURKEY McCANN ISTANBUL
TURKEY
A06 Miscellaneous
NEVER FORGET ANYTHING. UNLESS YOU WANT TO.
3M DEUTSCHLAND GMBH / POST-IT
DDB GROUP DÜSSELDORF GERMANY DDB GROUP DÜSSELDORF
GERMANY
EMERGING SPECIES
HASBRO / PLAY-DOH
DDB PARIS FRANCE DDB PARIS
Le Bourget-du-Lac
HASBRO FRANCE
FRANCE
Bronze
HEAD TRANSPLANT
HASBRO / PLAY-DOH
DDB PARIS FRANCE DDB PARIS
Le Bourget-du-Lac
HASBRO FRANCE
FRANCE
Bronze
PEOPLE OF ALL COLORS
HASBRO / PLAY-DOH
DDB PARIS FRANCE DDB PARIS
Le Bourget-du-Lac
HASBRO FRANCE
FRANCE
Bronze
SOFA
DICKIE-SPIELZEUG GMBH & CO. KG / MAJORETTE PREMIUM CARS
HAVAS DÜSSELDORF GERMANY HAVAS MUNICH
GERMANY
TABLE
DICKIE-SPIELZEUG GMBH & CO. KG / MAJORETTE PREMIUM CARS
HAVAS DÜSSELDORF GERMANY HAVAS MUNICH
GERMANY
CHINESE QUEEN
SÁBADO / ENGLISH LANGUAGE COURSE
PARTNERS Lisbon PORTUGAL PARTNERS
Lisbon
PORTUGAL
POKER
BIC GERMANY / TIPPEX
SERVICEPLAN GERMANY Munich GERMANY SERVICEPLAN GERMANY
Munich
GERMANY
TITANIC
BIC GERMANY / TIPPEX
SERVICEPLAN GERMANY Munich GERMANY SERVICEPLAN GERMANY
Munich
GERMANY
GROUPIE
BIC GERMANY / TIPPEX
SERVICEPLAN GERMANY Munich GERMANY SERVICEPLAN GERMANY
Munich
GERMANY
KLITSCHKO
BIC GERMANY / TIPPEX
SERVICEPLAN GERMANY Munich GERMANY SERVICEPLAN GERMANY
Munich
GERMANY
A07 Clothing, Footwear & Accessories
GARDEN
HARMAN DEUTSCHLAND / JBL NOISE-CANCELLING HEADPHONES
PHILIPP UND KEUNTJE Hamburg GERMANY PHILIPP UND KEUNTJE
Hamburg
GERMANY
KIDS
HARMAN DEUTSCHLAND / JBL NOISE-CANCELLING HEADPHONES
PHILIPP UND KEUNTJE Hamburg GERMANY PHILIPP UND KEUNTJE
Hamburg
GERMANY
HOUSEHOLD
HARMAN DEUTSCHLAND / JBL NOISE-CANCELLING HEADPHONES
PHILIPP UND KEUNTJE Hamburg GERMANY PHILIPP UND KEUNTJE
Hamburg
GERMANY
DEAD RARE
HARVEY NICHOLS / HARVEY NICHOLS
adam&eveDDB London UNITED KINGDOM adam&eveDDB
London
UNITED KINGDOM
Short List
A08 Cars & Automotive Products & Services
GROW OLD 1
VOLKSWAGEN / UP
DDB PARIS FRANCE DDB PARIS
Villiers Cotterets
GROUPE VOLKSWAGEN FRANCE
FRANCE
GROW OLD 2
VOLKSWAGEN / UP
DDB PARIS FRANCE DDB PARIS
Villiers Cotterets
GROUPE VOLKSWAGEN FRANCE
FRANCE
GROW OLD 3
VOLKSWAGEN / UP
DDB PARIS FRANCE DDB PARIS
Villiers Cotterets
GROUPE VOLKSWAGEN FRANCE
FRANCE
GROW OLD 4
VOLKSWAGEN / UP
DDB PARIS FRANCE DDB PARIS
Villiers Cotterets
GROUPE VOLKSWAGEN FRANCE
FRANCE
GROW OLD 5
VOLKSWAGEN / UP
DDB PARIS FRANCE DDB PARIS
Villiers Cotterets
GROUPE VOLKSWAGEN FRANCE
FRANCE