Title
Brand
Product / Service
|
Entrant Company |
Location
|
Idea Creation Company
|
Location |
Award
|
A01 Fast Moving Consumer Goods
|
ALI COLA. THE COLA IN SKIN COLORS.
ALI COLA
COLA |
LOVED Hamburg
|
GERMANY |
LOVED
Hamburg
|
GERMANY |
Short List |
A02 Durable Consumer Goods
|
FITTLE
RAVENSBURGER
FITTLE BRAILLE PUZZLE |
SERVICEPLAN GERMANY Munich
|
GERMANY |
SERVICEPLAN GERMANY
Munich
SERVICEPLAN HEALTH & LIFE
München
|
GERMANY |
Short List |
A03 Cars & Automotive Products & Services
|
THE AUDI SANDBOX VR EXPERIENCE
AUDI
AUDI Q5 QUATTRO |
POL Oslo
|
NORWAY |
POL
Oslo
|
NORWAY |
Bronze
|
A04 Retail, e-Commerce, Restaurants & Fast Food Chains
|
LOVING "IT"
BURGER KING DEUTSCHLAND GMBH
BURGER KING |
GRABARZ & PARTNER Hamburg
|
GERMANY |
GRABARZ & PARTNER
Hamburg
|
GERMANY |
Silver
|
WHOPPER GATE
BURGER KING BELGIUM
BURGER KING BELGIUM |
BUZZMAN Paris
|
FRANCE |
BUZZMAN
Paris
|
FRANCE |
Short List |
RETAIL THERAPY
IKEA
FURNITURE |
AKESTAM HOLST NOA Stockholm
|
SWEDEN |
AKESTAM HOLST NOA
Stockholm
|
SWEDEN |
Short List |
WINTER IS COMING
IKEA NORWAY
IKEA BRAND |
SMFB Oslo
|
NORWAY |
SMFB
Oslo
|
NORWAY |
Short List |
EDEKA VIELFALT
EDEKA
VIELFALT KAMPAGNE |
JUNG VON MATT Hamburg
|
GERMANY |
JUNG VON MATT
Hamburg
|
GERMANY |
Gold
|
A05 Travel, Transport & Leisure
|
2H04
SNCF
TGV |
BUZZMAN Paris
|
FRANCE |
BUZZMAN
Paris
|
FRANCE |
Short List |
A06 Media & Publications
|
LIKE WHAT YOU HATE
VICE MEDIA SCANDINAVIAN
BRANDING OF VICE.COM |
VIRTUE SCANDINAVIA Copenhagen
|
DENMARK |
VIRTUE SCANDINAVIA
Copenhagen
|
DENMARK |
Short List |
ALL THAT WE SHARE
TV2
TV2 |
&CO Copenhagen
|
DENMARK |
&CO
Copenhagen
|
DENMARK |
Short List |
THE FANCHISE MODEL
MICROSOFT
XBOX DESIGN LAB |
McCANN LONDON
|
UNITED KINGDOM |
McCANN LONDON
|
UNITED KINGDOM |
Silver
|
YOURNALIST
EITB - EUSKAL IRRATI TELEBISTA
YOURNALIST |
THE CYRANOS//McCANN Barcelona
|
SPAIN |
THE CYRANOS//McCANN
Barcelona
|
SPAIN |
Silver
|
A07 Financial Products & Services, Commercial Public Services, B2B Products & Services
|
BEYOND MONEY
SANTANDER BANK
1|2|3 SMART ACCOUNT |
MRM//McCANN SPAIN Madrid
|
SPAIN |
MRM//McCANN SPAIN
Madrid
|
SPAIN |
Short List |
GET THE FLOW
VODAFONE
VODAFONE |
DDB & TRIBAL AMSTERDAM
|
THE NETHERLANDS |
DDB & TRIBAL AMSTERDAM
|
THE NETHERLANDS |
Bronze
|
A09 Corporate Social Responsibility
|
WORLDS APART
HEINEKEN
BEER |
HEINEKEN UK London
|
UNITED KINGDOM |
PUBLICIS LONDON
|
UNITED KINGDOM |
Short List |
CONTRÔLE DE LA POITRINE
OM
CONTRÔLE DE LA POITRINE |
McCANN PARIS
|
FRANCE |
McCANN PARIS
|
FRANCE |
Gold
|
A10 Public Sector
|
THE VIRTUAL CRASH BILLBOARD
PARISIAN ROAD SAFETY AUTHORITY
PEDESTRIANS ROAD SAFETY |
SERVICEPLAN FRANCE Paris
|
FRANCE |
SERVICEPLAN FRANCE
Paris
SERVICEPLAN GERMANY
Munich
|
FRANCE GERMANY |
Bronze
|
A11 Charities & Non-profit
|
LIKE MY ADDICTION
ADDICT AIDE
ADDICT AIDE |
BETC Paris
|
FRANCE |
BETC
Paris
|
FRANCE |
Gold
|
FAIL
NORWEGIAN RED CROSS
FIRST AID |
TRY Oslo
|
NORWAY |
TRY
Oslo
|
NORWAY |
Short List |
THE HUMANIUM METAL INITIATIVE
IM
HUMANIUM METAL |
AKESTAM HOLST NOA Stockholm
|
SWEDEN |
AKESTAM HOLST NOA
Stockholm
GREAT WORKS
Stockholm
|
SWEDEN |
Short List |
REALITY XMAS
DOCTORS OF THE WORLD
INTERNATIONAL MEDICAL CHARITY |
McCANN LONDON
|
UNITED KINGDOM |
McCANN LONDON
|
UNITED KINGDOM |
Short List |
SWAP MY SEAT FOR ALS
ALS LIGA BELGIUM
NON-PROFIT |
ALS LEAGUE Leuven
|
BELGIUM |
PUBLICIS BRUSSELS
|
BELGIUM |
Bronze
|
B01 Use of Ambient Media: small scale
|
LOVING "IT"
BURGER KING DEUTSCHLAND GMBH
BURGER KING |
GRABARZ & PARTNER Hamburg
|
GERMANY |
GRABARZ & PARTNER
Hamburg
|
GERMANY |
Bronze
|
THE HUMANIUM METAL INITIATIVE
IM
HUMANIUM METAL |
AKESTAM HOLST NOA Stockholm
|
SWEDEN |
AKESTAM HOLST NOA
Stockholm
GREAT WORKS
Stockholm
|
SWEDEN |
Short List |
SKIN MEMORIES
EUROMELANOMA
SKIN CANCER PREVENTION |
BBDO BELGIUM Brussels
|
BELGIUM |
BBDO BELGIUM
Brussels
|
BELGIUM |
Silver
|
B02 Use of Ambient Media: large scale
|
THE VIRTUAL CRASH BILLBOARD
PARISIAN ROAD SAFETY AUTHORITY
PEDESTRIANS ROAD SAFETY |
SERVICEPLAN FRANCE Paris
|
FRANCE |
SERVICEPLAN FRANCE
Paris
SERVICEPLAN GERMANY
Munich
|
FRANCE GERMANY |
Bronze
|
B04 Use of Print or Outdoor
|
REALITY XMAS
DOCTORS OF THE WORLD
INTERNATIONAL MEDICAL CHARITY |
McCANN LONDON
|
UNITED KINGDOM |
McCANN LONDON
|
UNITED KINGDOM |
Short List |
LIBÉ DES RÉFUGIÉS
LIBÉRATION
LIBÉRATION NEWSPAPERS |
FF PARIS
|
FRANCE |
FF PARIS
|
FRANCE |
Silver
|
B05 Use of Technology
|
THE AUDI SANDBOX VR EXPERIENCE
AUDI
AUDI Q5 QUATTRO |
POL Oslo
|
NORWAY |
POL
Oslo
|
NORWAY |
Bronze
|
THE MAGIC WALLPAPER
CASTORAMA
STORE TOOLS |
TBWA\PARIS
|
FRANCE |
TBWA\PARIS
TBWA\DAN PARIS
|
FRANCE |
Bronze
|
C01 Guerrilla Marketing & Stunts
|
LOVING "IT"
BURGER KING DEUTSCHLAND GMBH
BURGER KING |
GRABARZ & PARTNER Hamburg
|
GERMANY |
GRABARZ & PARTNER
Hamburg
|
GERMANY |
Silver
|
SHANTI HOUSE- THE LOST CHILDREN
SHANTI HOUSE
SHANTI HOUSE |
ACW GREY TEL AVIV
|
ISRAEL |
ACW GREY TEL AVIV
|
ISRAEL |
Short List |
EDEKA VIELFALT
EDEKA
VIELFALT KAMPAGNE |
JUNG VON MATT Hamburg
|
GERMANY |
JUNG VON MATT
Hamburg
|
GERMANY |
Grand Prix
|
C02 Live Shows / Concerts / Festivals
|
PROBABLY TEDX
CARLSBERG GROUP
BEER |
HAPPINESS BRUSSELS, AN FCB ALLIANCE Brussels
|
BELGIUM |
HAPPINESS BRUSSELS, AN FCB ALLIANCE
Brussels
|
BELGIUM |
Bronze
|
IKEA SLEEP CONCERT
IKEA SCHWEIZ
FURNITURE |
WIRZ BBDO SWITZERLAND Zürich
|
SWITZERLAND |
WIRZ BBDO SWITZERLAND
Zürich
|
SWITZERLAND |
Short List |
C03 Exhibitions / Installations
|
TAPESTRY
TOURISM IRELAND
TOURISM IRELAND |
TOURISM IRELAND Redmonds Hill
|
IRELAND |
PUBLICIS LONDON
|
UNITED KINGDOM |
Short List |
C04 Competitions & Promotional Games
|
CAR CURLING
SM POLIS INSURANCE
SMPOLIS.RU INSURANCE AGENCY |
VOSKHOD Ekaterinburg
|
RUSSIA |
VOSKHOD
Ekaterinburg
|
RUSSIA |
Bronze
|
C05 Customer Retail / In-Store Experience
|
#HONDANEXTDOOR
HONDA
CARS |
SID LEE Paris
|
FRANCE |
SID LEE
Paris
|
FRANCE |
Short List |
MYSTERY BURGER
BURGER KING
MYSTERY BURGER |
BUZZMAN Paris
|
FRANCE |
BUZZMAN
Paris
|
FRANCE |
Short List |
C06 Immersive Customer Experience
|
#IWELCOME - LIVE
AMNESTY INTERNATIONAL
#IWELCOME |
DDB & TRIBAL Warsaw
|
POLAND |
DDB & TRIBAL
Warsaw
|
POLAND |
Bronze
|
THE AUDI SANDBOX VR EXPERIENCE
AUDI
AUDI Q5 QUATTRO |
POL Oslo
|
NORWAY |
POL
Oslo
|
NORWAY |
Short List |
LOTTO BUCKETLIST
SVENSKA SPEL
LOTTO |
KING Stockholm
|
SWEDEN |
KING
Stockholm
|
SWEDEN |
Short List |
D01 Use of Digital Platforms
|
NOTFAIRBNB
SOLIDARITÉ GRANDS FROIDS’ (‘BIG COLD SOLIDARITY’)
FOR THE HOMELESS PEOPLE |
TBWA\BELGIUM Brussels
|
BELGIUM |
TBWA\BELGIUM
Brussels
|
BELGIUM |
Short List |
RETAIL THERAPY
IKEA
FURNITURE |
AKESTAM HOLST NOA Stockholm
|
SWEDEN |
AKESTAM HOLST NOA
Stockholm
|
SWEDEN |
Short List |
A WORLD WITH NO HEROES
UBISOFT
GHOST RECON WILDLANDS |
DDB PARIS
|
FRANCE |
DDB PARIS
Paris
UBISOFT
|
FRANCE |
Silver
|
D02 Use of Mobile
|
LIKE MY ADDICTION
ADDICT AIDE
ADDICT AIDE |
BETC Paris
|
FRANCE |
BETC
Paris
|
FRANCE |
Bronze
|
THE MAGIC WALLPAPER
CASTORAMA
STORE TOOLS |
TBWA\PARIS
|
FRANCE |
TBWA\PARIS
TBWA\DAN PARIS
|
FRANCE |
Short List |
GET THE FLOW
VODAFONE
VODAFONE |
DDB & TRIBAL AMSTERDAM
|
THE NETHERLANDS |
DDB & TRIBAL AMSTERDAM
|
THE NETHERLANDS |
Short List |
D03 Use of Social Platforms
|
LIKE MY ADDICTION
ADDICT AIDE
ADDICT AIDE |
BETC Paris
|
FRANCE |
BETC
Paris
|
FRANCE |
Silver
|
RESPONSIBLY THE BEER
UBREW
BEER |
McCANN WORLDGROUP Milan
|
ITALY |
McCANN WORLDGROUP
Milan
|
ITALY |
Short List |
AIMEN
CANAL+
CANAL+ |
BETC Paris
|
FRANCE |
BETC
Paris
|
FRANCE |
Bronze
|
FAIL
NORWEGIAN RED CROSS
FIRST AID |
TRY Oslo
|
NORWAY |
TRY
Oslo
|
NORWAY |
Short List |
SAY IT TO MY FACE - AN INITIATIVE FROM TAGESSCHAU
ARD-AKTUELL/TAGESSCHAU.DE
TAGESSCHAU.DE |
LA RED Hamburg
|
GERMANY |
LA RED
Hamburg
|
GERMANY |
Short List |
D04 Co-Creation & User Generated Content
|
CONTRÔLE DE LA POITRINE
OM
CONTRÔLE DE LA POITRINE |
McCANN PARIS
|
FRANCE |
McCANN PARIS
|
FRANCE |
Gold
|
D05 Real-time Response
|
IKEA RESPONDS TO BALENCIAGA
IKEA
FRAKTA BAG |
ACNE Stockholm
|
SWEDEN |
IKEA
Malmö
|
SWEDEN |
Bronze
|
WINTER IS COMING
IKEA NORWAY
IKEA BRAND |
SMFB Oslo
|
NORWAY |
SMFB
Oslo
|
NORWAY |
Bronze
|
E01 Launch / Re-launch
|
RESPONSIBLY THE BEER
UBREW
BEER |
McCANN WORLDGROUP Milan
|
ITALY |
McCANN WORLDGROUP
Milan
|
ITALY |
Bronze
|
WHOPPER GATE
BURGER KING BELGIUM
BURGER KING BELGIUM |
BUZZMAN Paris
|
FRANCE |
BUZZMAN
Paris
|
FRANCE |
Short List |
A WORLD WITH NO HEROES
UBISOFT
GHOST RECON WILDLANDS |
DDB PARIS
|
FRANCE |
DDB PARIS
Paris
UBISOFT
|
FRANCE |
Gold
|
E02 Sponsorship & Partnership
|
PROBABLY TEDX
CARLSBERG GROUP
BEER |
HAPPINESS BRUSSELS, AN FCB ALLIANCE Brussels
|
BELGIUM |
HAPPINESS BRUSSELS, AN FCB ALLIANCE
Brussels
|
BELGIUM |
Bronze
|
THEY CALL US LEEUWINNEN
NIKE
NIKE WOMENS FOOTBAL |
WIEDEN+KENNEDY AMSTERDAM
|
THE NETHERLANDS |
WIEDEN+KENNEDY AMSTERDAM
|
THE NETHERLANDS |
Bronze
|
F01 Integrated Campaign led by Promo & Activation
|
THE FANCHISE MODEL
MICROSOFT
XBOX DESIGN LAB |
McCANN LONDON
|
UNITED KINGDOM |
McCANN LONDON
|
UNITED KINGDOM |
Gold
|
F02 Low Budget / High Impact Campaign
|
RETAIL THERAPY
IKEA
FURNITURE |
AKESTAM HOLST NOA Stockholm
|
SWEDEN |
AKESTAM HOLST NOA
Stockholm
|
SWEDEN |
Short List |
LIBÉ DES RÉFUGIÉS
LIBÉRATION
LIBÉRATION NEWSPAPERS |
FF PARIS
|
FRANCE |
FF PARIS
|
FRANCE |
Silver
|
CAR CURLING
SM POLIS INSURANCE
SMPOLIS.RU INSURANCE AGENCY |
VOSKHOD Ekaterinburg
|
RUSSIA |
VOSKHOD
Ekaterinburg
|
RUSSIA |
Bronze
|