Title	TATTOOS FOR KIDS
Brand	KEULE RUKE
Product/Service	SICK MEAL
Category	A04. Retail, e-Commerce, Restaurants & Fast Food Chains
Entrant	ADELL TAIVAS OGILVY Vilnius, LITHUANIA
Idea Creation	ADELL TAIVAS OGILVY Vilnius, LITHUANIA

Name	Company	Position
Dominykas Žilėnas	Adell Taivas Ogilvy	Creative Director
Marius Poškus	Adell Taivas Ogilvy	Art Director
Vytis Vasiliūnas	Adell Taivas Ogilvy	Illustrator

The Campaign

Give away fake tattoos that help kids feel like their tattooed parents.

Campaign Success

We altered the product by adding fake tattoo kit (and raising the price for it). Also, we launched with posters in point of sale, sponsored facebook ads and live events in the restaurants with real tattoo artists.

Describe the success of the promotion with both client and consumer including some quantifiable results

Even after raising the price of the menu, sales increased over 5 times after the first two weeks. The client reports sales rising further, and customers (often adult) making spontaneous decisions to buy after seeing the designs at the restaurants.

Explain why the method of promotion was most relevant to the product or service

It generated interaction with the brand and directly influenced sales.

Since adult customers of this fast food chain often have lots of tattoos, we created temporary tattoos for kids as an added value offer in a kids meal. The humorous tattoos have social context, and are equally appealing to kids and grown-ups alike.