| Title | MISSION TO THE MOON |
| Brand | AUDI |
| Product/Service | ROVERPLACEMENT |
| Category |
A03. Cars & Automotive Products & Services |
|
Entrant
|
THJNK Hamburg, GERMANY
|
|
Idea Creation
|
THJNK Hamburg, GERMANY
|
|
Production
|
3AM Culver City, USA
|
Credits
| Armin Jochum |
thjnk AG |
CCO |
| Gerrit Zinke |
thjnk Hamburg GmbH |
Managing Director |
| Tiffany Duersch |
3AM |
Executive Creative Director |
| Michel Foertsch, Andreas Wagner |
thjnk Hamburg GmbH |
Creative Director |
| Chris Eyerman |
3AM |
Creative Director |
| Andreas Wagner |
thjnk Hamburg GmbH |
Art Direction |
| Cheston Kwan |
3AM |
Art Direction |
| Josh Hill |
3AM |
Copywriter |
| Anke Peters, Denise Mancinone |
thjnk Hamburg GmbH |
Account Manager |
| Louise Hobe |
thjnk Hamburg GmbH |
Accounting |
| Alison Temple |
3AM |
Account Manager |
| Thomas Nabbefeld, Fabian Böttner, Cara McKenney, Hannah Ireland |
thjnk AG + 3AM |
Agency Producer |
| Ross Emery |
- |
Photographer |
| Ashley Hsieh, Kelly Girth |
3AM |
Post Production |
| Ridley Scott, Matthew Thorne |
- |
Director |
| Wild Card AV |
. |
Sounddesign |
| Pam Levine |
Twentieth Century Fox |
President Worldwide Marketing |
| Zac Eller |
Twentieth Century Fox |
Senior Vice President, Marketing Partnerships |
| Chris Cerbo |
Twentieth Century Fox |
Vice President, Marketing Partnerships |
| Brendan Murphy |
Twentieth Century Fox |
Director, Marketing Partnerships |
| Joe Bellino, Dan Doolan |
Wild Card AV |
Editor |
| Wild Card AV |
- |
Editorial Company |
| Company 3 |
- |
Color Grade |
The Campaign
The idea was to make the Audi lunar quattro an actual team member of the crew of the Alien:Covenant space ship. And give it a role in the film. Together with the script writers we defined a true purpose for the Audi lunar quattro: once the Covenant space ship lands on the new planet, the roverscans the outter surrounding to identify possible dangers for humanity.
Campaign Success
Together with the script writers we made the Audi lunar quattro a team member of the covenant crew. Together with his team, he fought, feared and supported them with his technology. It was on set in New Zealand for 5 days and even made its way across the Alien-green carpet during the world premiere in London. Now it is shown in theaters all over the world.
Describe the success of the promotion with both client and consumer including some quantifiable results
The Alien communication pieces with the Audi lunar quattro have gathered more than 30 million views. The global hype around the film gave the Mission to the Moon and our rover new attention. Star director Sir Ridley Scott praised the lunar rover for its technical finesse – and even comparedit to its robot
colleagues from other Hollywood films. 25 Audi countries used our communication pieces and until today, over 80 million media impressions were generated.
Explain why the method of promotion was most relevant to the product or service
From Ingolstadt to Hollywood and on to the moon: Audi's Mission to the Moon brings the Audi lunar quattro into Ridley Scott's "Alien: Covenant". A vehicle becomes a star – and part of the team that draws millions of people into theaters all over the world. This is brand interaction and activation from another planet.
The first film of Ridley Scott's "Alien" series launched in 1979 – today, the Alien series stands as one of the most successful film series of all times. And the perfect surrounding to reach the global Sci-Fi community and enthuse them for our mission.