2017 Promo & Activation

Title Brand Product / Service Entrant Company Location Idea Creation Company Location Award
A05 Travel, Transport & Leisure
KLM CARE TAG
KLM ROYAL DUTCH AIRLINES / KLM CARE TAG
DDB & TRIBAL AMSTERDAM THE NETHERLANDS DDB & TRIBAL AMSTERDAM
THE NETHERLANDS
MANFRAN
VIRGIN ATLANTIC / FLIGHT ROUTE
WEBER SHANDWICK London UNITED KINGDOM WEBER SHANDWICK
London
UNITED KINGDOM
2H04
SNCF / TGV
BUZZMAN Paris FRANCE BUZZMAN
Paris
FRANCE
Short List
THANK-YOU MILLION
TIPP24 / ONLINE LOTTERY
ÜBERGROUND Hamburg GERMANY ÜBERGROUND
Hamburg
GERMANY
IT'S OK TO PLAY
PLAYTIKA / SLOTOMANIA
HAPPINESS BRUSSELS, AN FCB ALLIANCE Brussels BELGIUM HAPPINESS BRUSSELS, AN FCB ALLIANCE
Brussels
BELGIUM
A PHONE CALL TO HAMAR
NORSK TIPPING / NORSK TIPPING
PER HøJ Oslo NORWAY PER HøJ
Oslo
NORWAY
A06 Media & Publications
AUKTYON ON THE SUN
AUKTYON BAND / MUSIC ALBUM
GREAT ADVERTISING GROUP St. Petersburg RUSSIA GREAT ADVERTISING GROUP
St. Petersburg
RUSSIA
ALL THAT WE SHARE
TV2 / TV2
&CO Copenhagen DENMARK &CO
Copenhagen
DENMARK
Short List
LIKE WHAT YOU HATE
VICE MEDIA SCANDINAVIAN / BRANDING OF VICE.COM
VIRTUE SCANDINAVIA Copenhagen DENMARK VIRTUE SCANDINAVIA
Copenhagen
DENMARK
Short List
CINEMA CANVAS: COMING SOON TO A CITY NEAR YOU
VRT / CANVAS
MORTIERBRIGADE Brussels BELGIUM MORTIERBRIGADE
Brussels
BELGIUM
THE DARK OFFER
DAIDALOS / BOOK RELEASE
NORD DDB Stockholm SWEDEN NORD DDB
Stockholm
SWEDEN
THE FANCHISE MODEL
MICROSOFT / XBOX DESIGN LAB
McCANN LONDON UNITED KINGDOM McCANN LONDON
UNITED KINGDOM
Silver
YOURNALIST
EITB - EUSKAL IRRATI TELEBISTA / YOURNALIST
THE CYRANOS//McCANN Barcelona SPAIN THE CYRANOS//McCANN
Barcelona
SPAIN
Silver
A07 Financial Products & Services, Commercial Public Services, B2B Products & Services
TAKE IN
AMERICAN EXPRESS / POP-UP RESTAURANT
MILTTON Helsinki FINLAND MILTTON
Helsinki
AMERICAN EXPRESS
Stockholm
FINLAND
SWEDEN
THE MEMORY CLOUD
TRYGG-HANSA / HOME INSURANCE
PERFECT FOOLS Stockholm SWEDEN PERFECT FOOLS
Stockholm
SWEDEN
GET THE FLOW
VODAFONE / VODAFONE
DDB & TRIBAL AMSTERDAM THE NETHERLANDS DDB & TRIBAL AMSTERDAM
THE NETHERLANDS
Bronze
KONE - MACHINE CONVERSATIONS
KONE OYJ / KONE ELEVATORS
HASAN & PARTNERS Helsinki FINLAND HASAN & PARTNERS
Helsinki
KONE
Espoo
FINLAND
SBERBANK NEIGHBORHOODS
SBERBANK / LOANS FOR SMALL BUSINESSES
SBERBANK OF RUSSIA Moscow RUSSIA GOOD
Moscow
RUSSIA
UNLOCK SWITZERLAND
SWISSCOM (SWITZERLAND) LTD / -
HEIMAT Berlin GERMANY HEIMAT
Berlin
GERMANY
PEARL
BELGIAN ASSOCIATION OF MARKETING / MIXX AWARDS
DDB BRUSSELS BELGIUM DDB BRUSSELS
BELGIUM
BEYOND MONEY
SANTANDER BANK / 1|2|3 SMART ACCOUNT
MRM//McCANN SPAIN Madrid SPAIN MRM//McCANN SPAIN
Madrid
SPAIN
Short List
A08 Corporate Image
#MAKETHEFUTURE
SHELL GLOBAL / BRAND
SHELL BRANDS INTERNATIONAL Baar SWITZERLAND SHELL BRANDS INTERNATIONAL
Baar
EDELMAN
London
IMAGINATION
London
J. WALTER THOMPSON
London
PICNIC
Madrid
SWITZERLAND
UNITED KINGDOM
SPAIN
#SNOWDRAWINGS
SWISSCOM / -
HEIMAT Berlin GERMANY HEIMAT
Berlin
GERMANY
SERVE YOUR COUNTRY - DO DONKEN
MCDONALD'S / EMPLOYER BRANDING
NORD DDB Stockholm SWEDEN NORD DDB
Stockholm
PRIME WEBER SHANDWICK
Stockholm
SWEDEN
A09 Corporate Social Responsibility
IN-TRAFFIC REPLY
SAMSUNG BENELUX / MOBILE
CHEIL WORLDWIDE Amsterdam THE NETHERLANDS CHEIL WORLDWIDE
Amsterdam
THE NETHERLANDS
THE THEORY SONGBOOK
GJENSIDIGE / INSURANCE
HYPER INTERACTIVE Oslo NORWAY HYPER INTERACTIVE
Oslo
NORWAY
HAPPY NEW YEAR BOB
AUDI ITALY / AUDI SPORT
VERBA (DDB GROUP ITALY) Milan ITALY VERBA (DDB GROUP ITALY)
Milan
ITALY
TRADESMAN'S SUNCREAM
WICKES / TRADESMAN'S SUNCREAM
IRIS London UNITED KINGDOM IRIS
London
UNITED KINGDOM
1ST GRRRADE
MARS / PEDIGREE® PET FOOD
BBDO RUSSIA GROUP Moscow RUSSIA BBDO RUSSIA GROUP
Moscow
RUSSIA
LET´S TALK
CLOETTA / LÄKEROL
KING Stockholm SWEDEN KING
Stockholm
SWEDEN
CONTRÔLE DE LA POITRINE
OM / CONTRÔLE DE LA POITRINE
McCANN PARIS FRANCE McCANN PARIS
FRANCE
Gold
THE LITTLE CHICKEN NAMED PONG-PONG
PEARSON / PROJECT LITERACY
WEBER SHANDWICK London UNITED KINGDOM WEBER SHANDWICK
London
FCB INFERNO
London
UNITED KINGDOM
WORLDS APART
HEINEKEN / BEER
HEINEKEN UK London UNITED KINGDOM PUBLICIS LONDON
UNITED KINGDOM
Short List
A10 Public Sector
THE VIRTUAL CRASH BILLBOARD
PARISIAN ROAD SAFETY AUTHORITY / PEDESTRIANS ROAD SAFETY
SERVICEPLAN FRANCE Paris FRANCE SERVICEPLAN FRANCE
Paris
SERVICEPLAN GERMANY
Munich
FRANCE
GERMANY
Bronze
THE ELBPHILHARMONIE TURNAROUND
HAMBURG MARKETING / ELBPHILHARMONIE HAMBURG
JUNG VON MATT Hamburg GERMANY JUNG VON MATT
Hamburg
GERMANY
PLAY THE GAME OR PLAY FOR REAL
IRISH DEFENCE FORCES / RECRUITMENT
ROTHCO | ACCENTURE INTERACTIVE Dublin IRELAND ROTHCO | ACCENTURE INTERACTIVE
Dublin
IRELAND
ONE BOOK FOR PEACE
INTER-RELIGIOUS COUNCIL IN BOSNIA AND HERZEGOVINA / PUBLIC SERVICES
NEW MOMENT NEW IDEAS COMPANY Belgrade SERBIA NEW MOMENT NEW IDEAS COMPANY
Belgrade
SERBIA
A11 Charities & Non-profit
LIKE MY ADDICTION
ADDICT AIDE / ADDICT AIDE
BETC Paris FRANCE BETC
Paris
FRANCE
Gold
BRUISE AUTOMAT
TERRES DES FEMMES / AWARENESS FOR DOMESTIC VIOLENCE AGAINST WOMEN
DDB GROUP GERMANY Berlin GERMANY DDB GROUP GERMANY
Berlin
GERMANY
YOUR AD ON MY PROSTHESIS
CAP48 / CAP48
AIR PARTNER OF McCANN Brussels BELGIUM AIR PARTNER OF McCANN
Brussels
BELGIUM
HELP A DANE
DANISH CANCER SOCIETY & TRYGFONDEN / SUN SAFETY
&CO Copenhagen DENMARK &CO
Copenhagen
DENMARK
I PROTECT TIGERS
WWF NETHERLANDS / THE TIGER
BRANDBASE Amsterdam THE NETHERLANDS BRANDBASE
Amsterdam
THE NETHERLANDS
FAIL
NORWEGIAN RED CROSS / FIRST AID
TRY Oslo NORWAY TRY
Oslo
NORWAY
Short List
FORGETTING AUSCHWITZ, REMEMBERING AUSCHWITZ.
CDEC AND SONS OF SHOAH / HOLOCAUST REMEMBRANCE DAY
HAVAS MILAN ITALY HAVAS MILAN
ITALY
MATERNITY WEAR FOR A 12-YEAR-OLD
PLAN INTERNATIONAL FINLAND / PLAN INTERNATIONAL FINLAND
HASAN & PARTNERS Helsinki FINLAND HASAN & PARTNERS
Helsinki
PLAN INTERNATIONAL FINLAND
Helsinki
FINLAND
LAKDOORTIJN
STICHTING SEMMY / CHARITY
XXS AMSTERDAM THE NETHERLANDS XXS AMSTERDAM
THE NETHERLANDS
ARTSCIENCE MUSEUM: INTO THE WILD
GOOGLE ZOO SINGAPORE / AR EXPERIENCE
MEDIAMONKS Amsterdam THE NETHERLANDS MEDIAMONKS
Amsterdam
GOOGLE ASIA PACIFIC
Singapore
LENOVO
Singapore
MARINA BAY SANDS
Singapore
WWF SINGAPORE
THE NETHERLANDS
SINGAPORE
FREE FROM OCCUPIED
AMSTERDAM 4TH AND 5TH MAY COMMITTEE / FREE FROM OCCUPIED
LEMON SCENTED TEA Amsterdam THE NETHERLANDS LEMON SCENTED TEA
Amsterdam
THE NETHERLANDS
THE SILENT TREATMENT
GRAMART / NOPA / NON-GOVERNMENTAL ORGANIZATION (NGO)
ANORAK Oslo NORWAY ANORAK
Oslo
NORWAY
SHITFACED SPEEDDATE
THE DANISH CANCER SOCIETY / TRYGFONDEN / RESPONSIBLE DRINKING
ROBERT/BOISEN & LIKE-MINDED Copenhagen DENMARK ROBERT/BOISEN & LIKE-MINDED
Copenhagen
DENMARK