2017 Promo & Activation

Title Brand Product / Service Entrant Company Location Idea Creation Company Location Award
D05 Real-time Response
WINTER IS COMING
IKEA NORWAY / IKEA BRAND
SMFB Oslo NORWAY SMFB
Oslo
NORWAY
Bronze
THE SHARED STORY OF HARRY AND AHMED
UNICEF / SUPPORT CHILD REFUGEES
180 AMSTERDAM THE NETHERLANDS 180 AMSTERDAM
THE NETHERLANDS
E01 Launch / Re-launch
ALI COLA. THE COLA IN SKIN COLORS.
ALI COLA / COLA
LOVED Hamburg GERMANY LOVED
Hamburg
GERMANY
A WORLD WITH NO HEROES
UBISOFT / GHOST RECON WILDLANDS
DDB PARIS FRANCE DDB PARIS
Paris
UBISOFT
FRANCE
Gold
LABEL OF LOVE
MONOPRIX / MONOPRIX - 85 YEARS OF THE BRAND
ROSAPARK Paris FRANCE ROSAPARK
Paris
FRANCE
THE CAR2GO CAMEO
CAR2GO GROUP GMBH / CAR2GO CARSHARING
TBWA\GERMANY Düsseldorf GERMANY TBWA\GERMANY
Düsseldorf
GERMANY
THE CHANGING CATALOGUE
IKEA ITALY / CATALOGUE
STV DDB Milan ITALY STV DDB
Milan
ITALY
THE MARATHRON
SKY ITALIA / GAME OF THRONES
M&C SAATCHI Milan ITALY M&C SAATCHI
Milan
ITALY
THE ELBPHILHARMONIE TURNAROUND
HAMBURG MARKETING / ELBPHILHARMONIE HAMBURG
JUNG VON MATT Hamburg GERMANY JUNG VON MATT
Hamburg
GERMANY
1ST GRRRADE
MARS / PEDIGREE® PET FOOD
BBDO RUSSIA GROUP Moscow RUSSIA BBDO RUSSIA GROUP
Moscow
RUSSIA
POLO SAFETY SHOOT
VOLKSWAGEN BELGIUM / NEW VOLKSWAGEN POLO
DDB BRUSSELS BELGIUM DDB BRUSSELS
BELGIUM
PROFOTO QUEST
PROFOTO / A1
MKTG SWEDEN Stockholm SWEDEN MKTG SWEDEN
Stockholm
SWEDEN
BMW M “WHERE TOO MUCH IS JUST RIGHT.”
BMW M GMBH / HTTPS://WWW.BMW-M.COM
JUNG VON MATT Hamburg GERMANY JUNG VON MATT
Hamburg
GERMANY
THE SPOILER SHOW
EÉN (VRT) / BELGIAN NATIONAL TELEVISION STATION
DE VLOER Antwerp BELGIUM DE VLOER
Antwerp
BELGIUM
WHOPPER GATE
BURGER KING BELGIUM / BURGER KING BELGIUM
BUZZMAN Paris FRANCE BUZZMAN
Paris
FRANCE
Short List
THANK-YOU MILLION
TIPP24 / ONLINE LOTTERY
ÜBERGROUND Hamburg GERMANY ÜBERGROUND
Hamburg
GERMANY
RESPONSIBLY THE BEER
UBREW / BEER
McCANN WORLDGROUP Milan ITALY McCANN WORLDGROUP
Milan
ITALY
Bronze
E02 Sponsorship & Partnership
THE MUSIC VIDEO
CITRÖEN NORGE / CITROËN C3
McCANN OSLO NORWAY McCANN OSLO
NORWAY
THEY CALL US LEEUWINNEN
NIKE / NIKE WOMENS FOOTBAL
WIEDEN+KENNEDY AMSTERDAM THE NETHERLANDS WIEDEN+KENNEDY AMSTERDAM
THE NETHERLANDS
Bronze
SHOEPON: DO SPORTS. GET SPORTS.
AMER SPORTS / SALOMON SONIC
SERVICEPLAN GERMANY Munich GERMANY SERVICEPLAN GERMANY
Munich
GERMANY
PROBABLY TEDX
CARLSBERG GROUP / BEER
HAPPINESS BRUSSELS, AN FCB ALLIANCE Brussels BELGIUM HAPPINESS BRUSSELS, AN FCB ALLIANCE
Brussels
BELGIUM
Bronze
BEAT BOTTLE
CARLSBERG GROUP / TUBORG / BEER
HAPPINESS BRUSSELS, AN FCB ALLIANCE Brussels BELGIUM HAPPINESS BRUSSELS, AN FCB ALLIANCE
Brussels
BELGIUM
CHIARA ORGANICA
SPENDRUPS / NORRLANDS GULD LJUS ECO
FLB EUROPE Stockholm SWEDEN FLB EUROPE
Stockholm
SPENDRUPS
Vårby
SWEDEN
NISSAN - THE TROPHY HIJACK
NISSAN / UEFA CHAMPIONS LEAGUE
NISSAN UNITED Paris FRANCE NISSAN UNITED
Paris
FRANCE
GUIDED BY FANS
VISIT OSLO / OSLO
ANORAK Oslo NORWAY ANORAK
Oslo
NORWAY
GUARDIAN FANS
HEINEKEN / HEINEKEN
HEINEKEN Milan ITALY PUBLICIS ITALY
Milan
ITALY
F01 Integrated Campaign led by Promo & Activation
KAFKA
VRT / RADIO 1
MORTIERBRIGADE Brussels BELGIUM MORTIERBRIGADE
Brussels
BELGIUM
#SANTACLARA CHRISTMASFILM
LIDL STIFTUNG & CO. KG, STIFTSBERGSTRAßE 1, 74167 NECKARSULM / RETAILER / SUPERMARKET
ÜBERGROUND Hamburg GERMANY ÜBERGROUND
Hamburg
GERMANY
THE ELBPHILHARMONIE TURNAROUND
HAMBURG MARKETING / ELBPHILHARMONIE HAMBURG
JUNG VON MATT Hamburg GERMANY JUNG VON MATT
Hamburg
GERMANY
#SNOWDRAWINGS
SWISSCOM / -
HEIMAT Berlin GERMANY HEIMAT
Berlin
GERMANY
THE TRUTH
DE STANDAARD / DE STANDAARD NEWSPAPER
MORTIERBRIGADE Brussels BELGIUM MORTIERBRIGADE
Brussels
BELGIUM
VOLKSWAGEN ROBOBOY
PON'S AUTOMOBIELHANDEL B.V. / VOLKSWAGEN GOLF
ACHTUNG!mcgarrybowen Amsterdam THE NETHERLANDS ACHTUNG!mcgarrybowen
Amsterdam
THE NETHERLANDS
ADOBE - HOVERING ART DIRECTOR
ADOBE / ADOBE STOCK
ACHTUNG!mcgarrybowen Amsterdam THE NETHERLANDS ACHTUNG!mcgarrybowen
Amsterdam
THE NETHERLANDS
DEBT COLLECTOR FOR HIRE - AN INNOVATIVE ONLINE CAMPAIGN FOR THE INNOVATIVE FEATU
DEUTSCHER SPARKASSEN- UND GIROVERBAND E.V. / KWITT
JUNG VON MATT Hamburg GERMANY JUNG VON MATT
Hamburg
GERMANY
EVIL ZERO
DEUTSCHE ASSET MANAGEMENT INTERNATIONAL GMBH / DWS INVESTMENTS
HAVAS DÜSSELDORF GERMANY HAVAS DÜSSELDORF
GERMANY
THE FANCHISE MODEL
MICROSOFT / XBOX DESIGN LAB
McCANN LONDON UNITED KINGDOM McCANN LONDON
UNITED KINGDOM
Gold
THE STAMPS THAT FELL TO EARTH
ROYAL MAIL / ROYAL MAIL DAVID BOWIE STAMP COLLECTION
LIDA London UNITED KINGDOM LIDA
London
UNITED KINGDOM
F02 Low Budget / High Impact Campaign
THE CAR2GO CAMEO
CAR2GO GROUP GMBH / CAR2GO CARSHARING
TBWA\GERMANY Düsseldorf GERMANY TBWA\GERMANY
Düsseldorf
GERMANY
HELP A DANE
DANISH CANCER SOCIETY & TRYGFONDEN / SUN SAFETY
&CO Copenhagen DENMARK &CO
Copenhagen
DENMARK
CAR CURLING
SM POLIS INSURANCE / SMPOLIS.RU INSURANCE AGENCY
VOSKHOD Ekaterinburg RUSSIA VOSKHOD
Ekaterinburg
RUSSIA
Bronze
STOP THE STINK HOTLINE
BOROTALCO / DEODORANT
KETCHUM PUBLICO Vienna AUSTRIA KETCHUM PUBLICO
Vienna
AUSTRIA
BOOKTIGA AWARD
CITY LIBRARY POREC / BOOKTIGA AWARD FOR THE MOST READ AUTHOR
STUDIO SONDA Vizinada CROATIA STUDIO SONDA
Vizinada
CROATIA
RETAIL THERAPY
IKEA / FURNITURE
AKESTAM HOLST NOA Stockholm SWEDEN AKESTAM HOLST NOA
Stockholm
SWEDEN
Short List
THE 10 MILLIONTH VISITOR OF THE RIJKSMUSEUM
RIJKSMUSEUM / MUSEUM
XSAGA Amsterdam THE NETHERLANDS XSAGA
Amsterdam
THE NETHERLANDS
FREE FROM OCCUPIED
AMSTERDAM 4TH AND 5TH MAY COMMITTEE / FREE FROM OCCUPIED
LEMON SCENTED TEA Amsterdam THE NETHERLANDS LEMON SCENTED TEA
Amsterdam
THE NETHERLANDS
THE SILENT TREATMENT
GRAMART / NOPA / NON-GOVERNMENTAL ORGANIZATION (NGO)
ANORAK Oslo NORWAY ANORAK
Oslo
NORWAY
WALK FOR ME
FRI - THE ASSOCIATION FOR GENDER AND SEXUAL DIVERSITY / NORWEGIAN PRIDE PARADES
PER HøJ Oslo NORWAY PER HøJ
Oslo
NORWAY
LIBÉ DES RÉFUGIÉS
LIBÉRATION / LIBÉRATION NEWSPAPERS
FF PARIS FRANCE FF PARIS
FRANCE
Silver
THE VALENTINE'S REVENGE
SUBITO.IT / E-COMMERCE
SUBITO.IT Milano ITALY SUBITO.IT
Milano
ITALY