2017 Promo & Activation

Title Brand Product / Service Entrant Company Location Idea Creation Company Location Award
A01 Fast Moving Consumer Goods
GRANDMA-TESTED GOODNESS
FERRERO / KINDER A COLAZIONE
VERBA (DDB GROUP ITALY) Milan ITALY VERBA (DDB GROUP ITALY)
Milan
ITALY
SUPERHEROES
ESSITY / LIBERO / DIAPERS
MOMENTUM SVERIGE AB Gothenburg SWEDEN MOMENTUM SVERIGE AB
Gothenburg
SWEDEN
COCA-COLA GUESS
COCA-COLA / BEVERAGES
McCANN BUCHAREST ROMANIA McCANN BUCHAREST
ROMANIA
ALI COLA. THE COLA IN SKIN COLORS.
ALI COLA / COLA
LOVED Hamburg GERMANY LOVED
Hamburg
GERMANY
Short List
THE BEST MOTHER’S DAY GIFTS ARE HOMEMADE
NIVEA (BEIERSDORF) / SILK MOUSSE
FCB Amsterdam THE NETHERLANDS FCB
Amsterdam
THE NETHERLANDS
JACOBS AROMA SESSION
JACOBS DOUWE EGBERTS / JACOBS MONARCH
E:MG Moscow RUSSIA E:MG
Moscow
RUSSIA
PERSONALISED CAN
JOHN SMITH’S / JOHN SMITH’S
adam&eveDDB London UNITED KINGDOM adam&eveDDB
London
UNITED KINGDOM
A02 Durable Consumer Goods
THEY CALL US LEEUWINNEN
NIKE / NIKE WOMENS FOOTBAL
WIEDEN+KENNEDY AMSTERDAM THE NETHERLANDS WIEDEN+KENNEDY AMSTERDAM
THE NETHERLANDS
FITTLE
RAVENSBURGER / FITTLE BRAILLE PUZZLE
SERVICEPLAN GERMANY Munich GERMANY SERVICEPLAN GERMANY
Munich
SERVICEPLAN HEALTH & LIFE
München
GERMANY
Short List
SHOEPON: DO SPORTS. GET SPORTS.
AMER SPORTS / SALOMON SONIC
SERVICEPLAN GERMANY Munich GERMANY SERVICEPLAN GERMANY
Munich
GERMANY
MESH
SALOMON / OUTFIT
KINSHIP Paris FRANCE KINSHIP
Paris
FRANCE
REMEMBRA FROM THE BONPRIX PINK COLLECTION.
BONPRIX HANDELSGESELLSCHAFT MBH / REMEMBRA
JUNG VON MATT Hamburg GERMANY JUNG VON MATT
Hamburg
GERMANY
ADIDAS GLITCH
ADIDAS FOOTBALL / ADIDAS GLITCH
IRIS London UNITED KINGDOM IRIS
London
POSSIBLE
Seattle
UNITED KINGDOM
USA
SOCIAL TOOLS
STANLEY BLACK & DECKER DEUTSCHLAND GMBH / Landing Page
DENKWERK Cologne GERMANY DENKWERK
Cologne
GERMANY
A03 Cars & Automotive Products & Services
MISSION TO THE MOON
AUDI / ROVERPLACEMENT
THJNK Hamburg GERMANY THJNK
Hamburg
GERMANY
THE SCANIA CLOCK
SCANIA / TRUCKS AND SERVICES
TBWA\STOCKHOLM SWEDEN TBWA\STOCKHOLM
SWEDEN
#HONDANEXTDOOR
HONDA / CARS
SID LEE Paris FRANCE SID LEE
Paris
FRANCE
THE PARKING THRILLHARMONICS
OPEL / OPEL ADVANCED PARK ASSIST
SCHOLZ & FRIENDS Berlin GERMANY SCHOLZ & FRIENDS HAMBURG
GERMANY
THE AUDI SANDBOX VR EXPERIENCE
AUDI / AUDI Q5 QUATTRO
POL Oslo NORWAY POL
Oslo
NORWAY
Bronze
MERCEDES-BENZ AMG VRACE
MERCEDES-BENZ SPAIN / A45 AMG
PIXEL AND PIXEL Las Rozas SPAIN PIXEL AND PIXEL
Las Rozas
SPAIN
THE MUSIC VIDEO
CITRÖEN NORGE / CITROËN C3
McCANN OSLO NORWAY McCANN OSLO
NORWAY
BMW M “WHERE TOO MUCH IS JUST RIGHT.”
BMW M GMBH / HTTPS://WWW.BMW-M.COM
JUNG VON MATT Hamburg GERMANY JUNG VON MATT
Hamburg
GERMANY
THE WORLD’S LARGEST UNBOXING STARRING 3-YEAR-OLD JOEL
VOLVO TRUCKS / THE NEW VOLVO VNL
FORSMAN & BODENFORS Gothenburg SWEDEN FORSMAN & BODENFORS
Gothenburg
SWEDEN
VW FLOATING PASSENGERS
VOLKSWAGEN / VW FLOATING PASSENGERS
DDB & TRIBAL AMSTERDAM THE NETHERLANDS DDB & TRIBAL AMSTERDAM
THE NETHERLANDS
LOGO SWITCH
AUDI / AUDI
AKESTAM HOLST NOA Stockholm SWEDEN AKESTAM HOLST NOA
Stockholm
SWEDEN
VOLKSWAGEN ROBOBOY
PON'S AUTOMOBIELHANDEL B.V. / VOLKSWAGEN GOLF
ACHTUNG!mcgarrybowen Amsterdam THE NETHERLANDS ACHTUNG!mcgarrybowen
Amsterdam
THE NETHERLANDS
A04 Retail, e-Commerce, Restaurants & Fast Food Chains
? EVERYONE
HEMA / T-SHIRT & LOVE
XXS AMSTERDAM THE NETHERLANDS XXS AMSTERDAM
THE NETHERLANDS
FOREST OF FRIES
MCDONALD'S / PROMISE OF QUALITIY
THJNK Hamburg GERMANY THJNK
Hamburg
LEO BURNETT FRANKFURT
GERMANY
THE CHANGING CATALOGUE
IKEA ITALY / CATALOGUE
STV DDB Milan ITALY STV DDB
Milan
ITALY
WINTER IS COMING
IKEA NORWAY / IKEA BRAND
SMFB Oslo NORWAY SMFB
Oslo
NORWAY
Short List
GIVE-BAG
PENNY / PENNY MEHRWEGTRAGETASCHE
SERVICEPLAN GERMANY Munich GERMANY SERVICEPLAN GERMANY
Munich
GERMANY
THE RIGHT VEGETABLES
INTERMARCHÉ / VEGETABLES
ROMANCE Paris FRANCE ROMANCE
Paris
INTERMARCHE
Paris
FRANCE
NETTO - EASTER SUPRISE
NETTO / SUPERMARKET
JUNG VON MATT Hamburg GERMANY JUNG VON MATT
Hamburg
THE MILL
London
GERMANY
UNITED KINGDOM
EDEKA VIELFALT
EDEKA / VIELFALT KAMPAGNE
JUNG VON MATT Hamburg GERMANY JUNG VON MATT
Hamburg
GERMANY
Gold
LOVING "IT"
BURGER KING DEUTSCHLAND GMBH / BURGER KING
GRABARZ & PARTNER Hamburg GERMANY GRABARZ & PARTNER
Hamburg
GERMANY
Silver
LIDL – LIVE LIKE IT'S THE LAST DAY OF SUMMER
LIDL / LIDL
FOLK FINLAND Helsinki FINLAND FOLK FINLAND
Helsinki
FINLAND
THE IMPOSSIBLE SIGNING SESSIONS
BOL.COM / ONLINE BOOKSTORE
DDB BRUSSELS BELGIUM DDB BRUSSELS
BELGIUM
MYSTERY BURGER
BURGER KING / MYSTERY BURGER
BUZZMAN Paris FRANCE BUZZMAN
Paris
FRANCE
WHOPPER GATE
BURGER KING BELGIUM / BURGER KING BELGIUM
BUZZMAN Paris FRANCE BUZZMAN
Paris
FRANCE
Short List
CLICKBAIT BIKINIS
DECATHLON / BIKINIS
BBDO BELGIUM Brussels BELGIUM BBDO BELGIUM
Brussels
BELGIUM
SKIP THE STORE
KOLONIAL.NO / ONLINE GROCERY STORE
ANORAK Oslo NORWAY ANORAK
Oslo
NORWAY
RETAIL THERAPY
IKEA / FURNITURE
AKESTAM HOLST NOA Stockholm SWEDEN AKESTAM HOLST NOA
Stockholm
SWEDEN
Short List
HOCKÅR – THE FIRST MULTIFUNCTIONAL IMAGE BROCHURE MAILING
BY MAREI EINRICHTUNGSKONZEPTE AG / DESIGNER FURNITURE
AGENTUR AM FLUGHAFEN Altenrhein SWITZERLAND AGENTUR AM FLUGHAFEN
Altenrhein
SWITZERLAND
TATTOOS FOR KIDS
KEULE RUKE / SICK MEAL
ADELL TAIVAS OGILVY Vilnius LITHUANIA ADELL TAIVAS OGILVY
Vilnius
LITHUANIA
A05 Travel, Transport & Leisure
MANFRAN
VIRGIN ATLANTIC / FLIGHT ROUTE
WEBER SHANDWICK London UNITED KINGDOM WEBER SHANDWICK
London
UNITED KINGDOM
THANK-YOU MILLION
TIPP24 / ONLINE LOTTERY
ÜBERGROUND Hamburg GERMANY ÜBERGROUND
Hamburg
GERMANY
THE CAR2GO CAMEO
CAR2GO GROUP GMBH / CAR2GO CARSHARING
TBWA\GERMANY Düsseldorf GERMANY TBWA\GERMANY
Düsseldorf
GERMANY
A PHONE CALL TO HAMAR
NORSK TIPPING / NORSK TIPPING
PER HøJ Oslo NORWAY PER HøJ
Oslo
NORWAY
ANDER`S ROUTE
RUTER / PUBLIC TRANSPORTATION
McCANN OSLO NORWAY McCANN OSLO
NORWAY
VALUTALOTTO
NORSK TIPPING / NORWEGIAN LOTTERY
McCANN OSLO NORWAY McCANN OSLO
NORWAY