2017 Promo & Activation

Title Brand Product / Service Entrant Company Location Idea Creation Company Location Award
A01 Fast Moving Consumer Goods
ALI COLA. THE COLA IN SKIN COLORS.
ALI COLA
COLA
LOVED Hamburg GERMANY LOVED
Hamburg
GERMANY
Short List
A02 Durable Consumer Goods
FITTLE
RAVENSBURGER
FITTLE BRAILLE PUZZLE
SERVICEPLAN GERMANY Munich GERMANY SERVICEPLAN GERMANY
Munich
SERVICEPLAN HEALTH & LIFE
München
GERMANY
Short List
A03 Cars & Automotive Products & Services
THE AUDI SANDBOX VR EXPERIENCE
AUDI
AUDI Q5 QUATTRO
POL Oslo NORWAY POL
Oslo
NORWAY
Bronze
A04 Retail, e-Commerce, Restaurants & Fast Food Chains
WINTER IS COMING
IKEA NORWAY
IKEA BRAND
SMFB Oslo NORWAY SMFB
Oslo
NORWAY
Short List
EDEKA VIELFALT
EDEKA
VIELFALT KAMPAGNE
JUNG VON MATT Hamburg GERMANY JUNG VON MATT
Hamburg
GERMANY
Gold
LOVING "IT"
BURGER KING DEUTSCHLAND GMBH
BURGER KING
GRABARZ & PARTNER Hamburg GERMANY GRABARZ & PARTNER
Hamburg
GERMANY
Silver
WHOPPER GATE
BURGER KING BELGIUM
BURGER KING BELGIUM
BUZZMAN Paris FRANCE BUZZMAN
Paris
FRANCE
Short List
RETAIL THERAPY
IKEA
FURNITURE
AKESTAM HOLST NOA Stockholm SWEDEN AKESTAM HOLST NOA
Stockholm
SWEDEN
Short List
A05 Travel, Transport & Leisure
2H04
SNCF
TGV
BUZZMAN Paris FRANCE BUZZMAN
Paris
FRANCE
Short List
A06 Media & Publications
LIKE WHAT YOU HATE
VICE MEDIA SCANDINAVIAN
BRANDING OF VICE.COM
VIRTUE SCANDINAVIA Copenhagen DENMARK VIRTUE SCANDINAVIA
Copenhagen
DENMARK
Short List
YOURNALIST
EITB - EUSKAL IRRATI TELEBISTA
YOURNALIST
THE CYRANOS//McCANN Barcelona SPAIN THE CYRANOS//McCANN
Barcelona
SPAIN
Silver
THE FANCHISE MODEL
MICROSOFT
XBOX DESIGN LAB
McCANN LONDON UNITED KINGDOM McCANN LONDON
UNITED KINGDOM
Silver
ALL THAT WE SHARE
TV2
TV2
&CO Copenhagen DENMARK &CO
Copenhagen
DENMARK
Short List
A07 Financial Products & Services, Commercial Public Services, B2B Products & Services
BEYOND MONEY
SANTANDER BANK
1|2|3 SMART ACCOUNT
MRM//McCANN SPAIN Madrid SPAIN MRM//McCANN SPAIN
Madrid
SPAIN
Short List
GET THE FLOW
VODAFONE
VODAFONE
DDB & TRIBAL AMSTERDAM THE NETHERLANDS DDB & TRIBAL AMSTERDAM
THE NETHERLANDS
Bronze
A09 Corporate Social Responsibility
CONTRÔLE DE LA POITRINE
OM
CONTRÔLE DE LA POITRINE
McCANN PARIS FRANCE McCANN PARIS
FRANCE
Gold
WORLDS APART
HEINEKEN
BEER
HEINEKEN UK London UNITED KINGDOM PUBLICIS LONDON
UNITED KINGDOM
Short List
A10 Public Sector
THE VIRTUAL CRASH BILLBOARD
PARISIAN ROAD SAFETY AUTHORITY
PEDESTRIANS ROAD SAFETY
SERVICEPLAN FRANCE Paris FRANCE SERVICEPLAN FRANCE
Paris
SERVICEPLAN GERMANY
Munich
FRANCE
GERMANY
Bronze
A11 Charities & Non-profit
FAIL
NORWEGIAN RED CROSS
FIRST AID
TRY Oslo NORWAY TRY
Oslo
NORWAY
Short List
REALITY XMAS
DOCTORS OF THE WORLD
INTERNATIONAL MEDICAL CHARITY
McCANN LONDON UNITED KINGDOM McCANN LONDON
UNITED KINGDOM
Short List
LIKE MY ADDICTION
ADDICT AIDE
ADDICT AIDE
BETC Paris FRANCE BETC
Paris
FRANCE
Gold
SWAP MY SEAT FOR ALS
ALS LIGA BELGIUM
NON-PROFIT
ALS LEAGUE Leuven BELGIUM PUBLICIS BRUSSELS
BELGIUM
Bronze
THE HUMANIUM METAL INITIATIVE
IM
HUMANIUM METAL
AKESTAM HOLST NOA Stockholm SWEDEN AKESTAM HOLST NOA
Stockholm
GREAT WORKS
Stockholm
SWEDEN
Short List
B01 Use of Ambient Media: small scale
LOVING "IT"
BURGER KING DEUTSCHLAND GMBH
BURGER KING
GRABARZ & PARTNER Hamburg GERMANY GRABARZ & PARTNER
Hamburg
GERMANY
Bronze
SKIN MEMORIES
EUROMELANOMA
SKIN CANCER PREVENTION
BBDO BELGIUM Brussels BELGIUM BBDO BELGIUM
Brussels
BELGIUM
Silver
THE HUMANIUM METAL INITIATIVE
IM
HUMANIUM METAL
AKESTAM HOLST NOA Stockholm SWEDEN AKESTAM HOLST NOA
Stockholm
GREAT WORKS
Stockholm
SWEDEN
Short List
B02 Use of Ambient Media: large scale
THE VIRTUAL CRASH BILLBOARD
PARISIAN ROAD SAFETY AUTHORITY
PEDESTRIANS ROAD SAFETY
SERVICEPLAN FRANCE Paris FRANCE SERVICEPLAN FRANCE
Paris
SERVICEPLAN GERMANY
Munich
FRANCE
GERMANY
Bronze
B04 Use of Print or Outdoor
REALITY XMAS
DOCTORS OF THE WORLD
INTERNATIONAL MEDICAL CHARITY
McCANN LONDON UNITED KINGDOM McCANN LONDON
UNITED KINGDOM
Short List
LIBÉ DES RÉFUGIÉS
LIBÉRATION
LIBÉRATION NEWSPAPERS
FF PARIS FRANCE FF PARIS
FRANCE
Silver
B05 Use of Technology
THE MAGIC WALLPAPER
CASTORAMA
STORE TOOLS
TBWA\PARIS FRANCE TBWA\PARIS
TBWA\DAN PARIS
FRANCE
Bronze
THE AUDI SANDBOX VR EXPERIENCE
AUDI
AUDI Q5 QUATTRO
POL Oslo NORWAY POL
Oslo
NORWAY
Bronze
C01 Guerrilla Marketing & Stunts
EDEKA VIELFALT
EDEKA
VIELFALT KAMPAGNE
JUNG VON MATT Hamburg GERMANY JUNG VON MATT
Hamburg
GERMANY
Grand Prix
LOVING "IT"
BURGER KING DEUTSCHLAND GMBH
BURGER KING
GRABARZ & PARTNER Hamburg GERMANY GRABARZ & PARTNER
Hamburg
GERMANY
Silver
SHANTI HOUSE- THE LOST CHILDREN
SHANTI HOUSE
SHANTI HOUSE
ACW GREY TEL AVIV ISRAEL ACW GREY TEL AVIV
ISRAEL
Short List
C02 Live Shows / Concerts / Festivals
IKEA SLEEP CONCERT
IKEA SCHWEIZ
FURNITURE
WIRZ BBDO SWITZERLAND Zürich SWITZERLAND WIRZ BBDO SWITZERLAND
Zürich
SWITZERLAND
Short List
PROBABLY TEDX
CARLSBERG GROUP
BEER
HAPPINESS BRUSSELS, AN FCB ALLIANCE Brussels BELGIUM HAPPINESS BRUSSELS, AN FCB ALLIANCE
Brussels
BELGIUM
Bronze
C03 Exhibitions / Installations
TAPESTRY
TOURISM IRELAND
TOURISM IRELAND
TOURISM IRELAND Redmonds Hill IRELAND PUBLICIS LONDON
UNITED KINGDOM
Short List
C04 Competitions & Promotional Games
CAR CURLING
SM POLIS INSURANCE
SMPOLIS.RU INSURANCE AGENCY
VOSKHOD Ekaterinburg RUSSIA VOSKHOD
Ekaterinburg
RUSSIA
Bronze
C05 Customer Retail / In-Store Experience
#HONDANEXTDOOR
HONDA
CARS
SID LEE Paris FRANCE SID LEE
Paris
FRANCE
Short List
MYSTERY BURGER
BURGER KING
MYSTERY BURGER
BUZZMAN Paris FRANCE BUZZMAN
Paris
FRANCE
Short List
C06 Immersive Customer Experience
THE AUDI SANDBOX VR EXPERIENCE
AUDI
AUDI Q5 QUATTRO
POL Oslo NORWAY POL
Oslo
NORWAY
Short List
LOTTO BUCKETLIST
SVENSKA SPEL
LOTTO
KING Stockholm SWEDEN KING
Stockholm
SWEDEN
Short List
#IWELCOME - LIVE
AMNESTY INTERNATIONAL
#IWELCOME
DDB & TRIBAL Warsaw POLAND DDB & TRIBAL
Warsaw
POLAND
Bronze
D01 Use of Digital Platforms
NOTFAIRBNB
SOLIDARITÉ GRANDS FROIDS’ (‘BIG COLD SOLIDARITY’)
FOR THE HOMELESS PEOPLE
TBWA\BELGIUM Brussels BELGIUM TBWA\BELGIUM
Brussels
BELGIUM
Short List
A WORLD WITH NO HEROES
UBISOFT
GHOST RECON WILDLANDS
DDB PARIS FRANCE DDB PARIS
Paris
UBISOFT
FRANCE
Silver
RETAIL THERAPY
IKEA
FURNITURE
AKESTAM HOLST NOA Stockholm SWEDEN AKESTAM HOLST NOA
Stockholm
SWEDEN
Short List
D02 Use of Mobile
THE MAGIC WALLPAPER
CASTORAMA
STORE TOOLS
TBWA\PARIS FRANCE TBWA\PARIS
TBWA\DAN PARIS
FRANCE
Short List
GET THE FLOW
VODAFONE
VODAFONE
DDB & TRIBAL AMSTERDAM THE NETHERLANDS DDB & TRIBAL AMSTERDAM
THE NETHERLANDS
Short List
LIKE MY ADDICTION
ADDICT AIDE
ADDICT AIDE
BETC Paris FRANCE BETC
Paris
FRANCE
Bronze
D03 Use of Social Platforms
FAIL
NORWEGIAN RED CROSS
FIRST AID
TRY Oslo NORWAY TRY
Oslo
NORWAY
Short List
RESPONSIBLY THE BEER
UBREW
BEER
McCANN WORLDGROUP Milan ITALY McCANN WORLDGROUP
Milan
ITALY
Short List
SAY IT TO MY FACE - AN INITIATIVE FROM TAGESSCHAU
ARD-AKTUELL/TAGESSCHAU.DE
TAGESSCHAU.DE
LA RED Hamburg GERMANY LA RED
Hamburg
GERMANY
Short List
LIKE MY ADDICTION
ADDICT AIDE
ADDICT AIDE
BETC Paris FRANCE BETC
Paris
FRANCE
Silver
AIMEN
CANAL+
CANAL+
BETC Paris FRANCE BETC
Paris
FRANCE
Bronze
D04 Co-Creation & User Generated Content
CONTRÔLE DE LA POITRINE
OM
CONTRÔLE DE LA POITRINE
McCANN PARIS FRANCE McCANN PARIS
FRANCE
Gold
D05 Real-time Response
WINTER IS COMING
IKEA NORWAY
IKEA BRAND
SMFB Oslo NORWAY SMFB
Oslo
NORWAY
Bronze
IKEA RESPONDS TO BALENCIAGA
IKEA
FRAKTA BAG
ACNE Stockholm SWEDEN IKEA
Malmö
SWEDEN
Bronze
E01 Launch / Re-launch
RESPONSIBLY THE BEER
UBREW
BEER
McCANN WORLDGROUP Milan ITALY McCANN WORLDGROUP
Milan
ITALY
Bronze
A WORLD WITH NO HEROES
UBISOFT
GHOST RECON WILDLANDS
DDB PARIS FRANCE DDB PARIS
Paris
UBISOFT
FRANCE
Gold
WHOPPER GATE
BURGER KING BELGIUM
BURGER KING BELGIUM
BUZZMAN Paris FRANCE BUZZMAN
Paris
FRANCE
Short List
E02 Sponsorship & Partnership
THEY CALL US LEEUWINNEN
NIKE
NIKE WOMENS FOOTBAL
WIEDEN+KENNEDY AMSTERDAM THE NETHERLANDS WIEDEN+KENNEDY AMSTERDAM
THE NETHERLANDS
Bronze
PROBABLY TEDX
CARLSBERG GROUP
BEER
HAPPINESS BRUSSELS, AN FCB ALLIANCE Brussels BELGIUM HAPPINESS BRUSSELS, AN FCB ALLIANCE
Brussels
BELGIUM
Bronze
F01 Integrated Campaign led by Promo & Activation
THE FANCHISE MODEL
MICROSOFT
XBOX DESIGN LAB
McCANN LONDON UNITED KINGDOM McCANN LONDON
UNITED KINGDOM
Gold
F02 Low Budget / High Impact Campaign
CAR CURLING
SM POLIS INSURANCE
SMPOLIS.RU INSURANCE AGENCY
VOSKHOD Ekaterinburg RUSSIA VOSKHOD
Ekaterinburg
RUSSIA
Bronze
LIBÉ DES RÉFUGIÉS
LIBÉRATION
LIBÉRATION NEWSPAPERS
FF PARIS FRANCE FF PARIS
FRANCE
Silver
RETAIL THERAPY
IKEA
FURNITURE
AKESTAM HOLST NOA Stockholm SWEDEN AKESTAM HOLST NOA
Stockholm
SWEDEN
Short List