Title Brand Product / Service Entrant Company Location Production Location Award
A01 Fast Moving Consumer Goods
PERSONALISED CAN
JOHN SMITH’S / JOHN SMITH’S
adam&eveDDB London UNITED KINGDOM CAIN & ABEL London / KING HENRY London UNITED KINGDOM
ELENA
CAMPOFRÍO / NAVIDUL
McCANN SPAIN MADRID SPAIN
PABLO
CAMPOFRÍO / NAVIDUL
McCANN SPAIN MADRID SPAIN
A03 Cars & Automotive Products & Services
ANGELA MERKEL
AUDI AUSTRALIA / AUDI GENUINE PARTS
PHILIPP UND KEUNTJE Hamburg GERMANY HESSE STUDIOS Berlin GERMANY
DAVID HASSELHOFF
AUDI AUSTRALIA / AUDI GENUINE PARTS
PHILIPP UND KEUNTJE Hamburg GERMANY HESSE STUDIOS Berlin GERMANY
HEIDI KLUM
AUDI AUSTRALIA / AUDI GENUINE PARTS
PHILIPP UND KEUNTJE Hamburg GERMANY HESSE STUDIOS Berlin GERMANY
ABORIANI
MINI ITALIA / THE NEW MINI CONTRYMAN
M&C SAATCHI Milan ITALY
MAORITI
MINI ITALIA / THE NEW MINI CONTRYMAN
M&C SAATCHI Milan ITALY
MONGALIDI
MINI ITALIA / THE NEW MINI CONTRYMAN
M&C SAATCHI Milan ITALY
SMART ELECTRIC SYMPHONY
DAIMLER AG / SMART / SMART ELECTRIC DRIVE
BBDO GROUP GERMANY Berlin GERMANY EFFEKTSCHMIEDE Cologne / KLANG ID BERLIN GERMANY
COLOGNE
VOLKSWAGEN AG / VOLKSWAGEN AG
GRABARZ & PARTNER Hamburg GERMANY STUDIO FUNK Hamburg GERMANY
Bronze
HAMBURG
VOLKSWAGEN AG / VOLKSWAGEN AG
GRABARZ & PARTNER Hamburg GERMANY STUDIO FUNK Hamburg GERMANY
Bronze
BERLIN
VOLKSWAGEN AG / VOLKSWAGEN AG
GRABARZ & PARTNER Hamburg GERMANY STUDIO FUNK Hamburg GERMANY
Bronze
HILLARY
PNEU EGGER / AUTOMOTIVE PRODUCTS & SERVICES
WIRZ BBDO SWITZERLAND Zürich SWITZERLAND
ABORTION
PNEU EGGER / AUTOMOTIVE PRODUCTS & SERVICES
WIRZ BBDO SWITZERLAND Zürich SWITZERLAND
POLITICAL PARTY
PNEU EGGER / AUTOMOTIVE PRODUCTS & SERVICES
WIRZ BBDO SWITZERLAND Zürich SWITZERLAND
GRAPHIC LANGUAGE
PNEU EGGER / AUTOMOTIVE PRODUCTS & SERVICES
WIRZ BBDO SWITZERLAND Zürich SWITZERLAND
FIRE
VOLKSWAGEN AG / VOLKSWAGEN AG
GRABARZ & PARTNER Hamburg GERMANY STUDIO FUNK Hamburg GERMANY
MOTHER
VOLKSWAGEN AG / VOLKSWAGEN AG
GRABARZ & PARTNER Hamburg GERMANY STUDIO FUNK Hamburg GERMANY
SIGNS
VOLKSWAGEN AG / VOLKSWAGEN AG
GRABARZ & PARTNER Hamburg GERMANY STUDIO FUNK Hamburg GERMANY
PROACE COMPACT
TOYOTA NORWAY / TOYOTA PROACE
PER HøJ Oslo NORWAY BÅDE Oslo NORWAY
PROACE MEDIUM
TOYOTA NORWAY / TOYOTA PROACE
PER HøJ Oslo NORWAY BÅDE Oslo NORWAY
PROACE LONG
TOYOTA NORWAY / TOYOTA PROACE
PER HøJ Oslo NORWAY BÅDE Oslo NORWAY
A04 Travel, Leisure, Retail, Restaurants & Fast Food Chains
FRESH AND ALIVE
GREEN LOVERS / RADIO SPOT
THJNK Hamburg GERMANY
DAMIEN HIRST
SPECSAVERS / SPECSAVERS
HEISHOLT INC Oslo NORWAY SAGVEIEN RESORT Oslo NORWAY
TROJAN HORSE
SPECSAVERS / SPECSAVERS
HEISHOLT INC Oslo NORWAY SAGVEIEN RESORT Oslo NORWAY
ZIDANE
SPECSAVERS / SPECSAVERS
HEISHOLT INC Oslo NORWAY SAGVEIEN RESORT Oslo NORWAY
DIVA
ORION VERSAND GMBH & CO. KG / ORION SEX TOYS
LUKAS LINDEMANN ROSINSKI Hamburg GERMANY 2WEI MUSIC Hamburg / HASTINGS MUSIC Hamburg GERMANY
Short List
ROCKSTAR
ORION VERSAND GMBH & CO. KG / ORION SEX TOYS
LUKAS LINDEMANN ROSINSKI Hamburg GERMANY 2WEI MUSIC Hamburg / HASTINGS MUSIC Hamburg GERMANY
Short List
WARDROBE
HARVEY NICHOLS / HARVEY NICHOLS
adam&eveDDB London UNITED KINGDOM 750MPH London UNITED KINGDOM
CAR THIEF
HARVEY NICHOLS / HARVEY NICHOLS
adam&eveDDB London UNITED KINGDOM 750MPH London UNITED KINGDOM
GATECRASHER
HARVEY NICHOLS / HARVEY NICHOLS
adam&eveDDB London UNITED KINGDOM 750MPH London UNITED KINGDOM
DALLAS & RED ONION (TRAP REMIX)
SIBYLLA / SIBYLLA HOT DOGS
VOLT Stockholm SWEDEN FLICKORNA LARSSON Stockholm SWEDEN
BBQ JALAPENO (METAL EDITION)
SIBYLLA / SIBYLLA HOT DOGS
VOLT Stockholm SWEDEN FLICKORNA LARSSON Stockholm SWEDEN
RELISH & CHEESE (WAIL VERSION)
SIBYLLA / SIBYLLA HOT DOGS
VOLT Stockholm SWEDEN FLICKORNA LARSSON Stockholm SWEDEN
FOOTBALL
DECATHLON / SPORTS MEGASTORE
BBDO BELGIUM Brussels BELGIUM RAYGUN Brussels BELGIUM
TENNIS
DECATHLON / SPORTS MEGASTORE
BBDO BELGIUM Brussels BELGIUM RAYGUN Brussels BELGIUM
BADMINTON
DECATHLON / SPORTS MEGASTORE
BBDO BELGIUM Brussels BELGIUM RAYGUN Brussels BELGIUM
SUMO
DECATHLON / SPORTS MEGASTORE
BBDO BELGIUM Brussels BELGIUM RAYGUN Brussels BELGIUM
CYCLISTS
DECATHLON / SPORTS MEGASTORE
BBDO BELGIUM Brussels BELGIUM RAYGUN Brussels BELGIUM
A05 Media & Publications
THE SOUND OF FOOTBALL
VIASAT / CHAMPIONS LEAGUE ON VIASAT
MORGENSTERN Oslo NORWAY
WAIT AND SI
VRT / CANVAS
MORTIERBRIGADE Brussels BELGIUM RISTRETTOFILMS Tervuren / RAYGUN Brussels BELGIUM
A SHOW FOR THE WHOLE FA-MI-LA
VRT / CANVAS
MORTIERBRIGADE Brussels BELGIUM RISTRETTOFILMS Tervuren / RAYGUN Brussels BELGIUM
A06 Financial Products & Services, Commercial Public Services, B2B Products & Services
JELLYFISH
BASE / MOBILE PHONES
DDB BRUSSELS BELGIUM SONICVILLE Brussels BELGIUM
MUSHROOM
BASE / MOBILE PHONES
DDB BRUSSELS BELGIUM SONICVILLE Brussels BELGIUM
FAN
BASE / MOBILE PHONES
DDB BRUSSELS BELGIUM SONICVILLE Brussels BELGIUM
SMALL PRINT - FACTORY
VHV VERSICHERUNGEN / VHV INSURANCE
SCHOLZ & FRIENDS Berlin GERMANY HASTINGS MUSIC Hamburg / PIRATE GROUP Toronto GERMANY / CANADA
SMALL PRINT - MARRIAGE
VHV VERSICHERUNGEN / VHV INSURANCE
SCHOLZ & FRIENDS Berlin GERMANY HASTINGS MUSIC Hamburg / PIRATE GROUP Toronto GERMANY / CANADA
SMALL PRINT - USED CAR
VHV VERSICHERUNGEN / VHV INSURANCE
SCHOLZ & FRIENDS Berlin GERMANY HASTINGS MUSIC Hamburg / PIRATE GROUP Toronto GERMANY / CANADA
2GB OF LOVE ON VALENTINES DAY
TELE2 / TELE2 MOBILE
INDIE Amsterdam THE NETHERLANDS INDIE Amsterdam THE NETHERLANDS