The spot “Fire“ We hear a generic pop song like you know from the current charts, sung by a powerful girl. Suddenly we hear the voice-over speaker asking: Not quite your song? Let’s make it yours. How about a real teddy bear singing? Said – and done. The lead singer’s voice is now that of a girlie-singer-songwriter-snuggy-singer with nothing but a guitar, something like Ed Sheeran. Ahh… you want the fireman from your dream last night? A deep, masculine voice takes over. In the Background, we can hear a fire burning. There is water splashing, the horn of a fire truck, sirens. Oh, he’s French?! The sirens and everything fade, only the sound of the fire burning remains. The man continues singing, but with a French accent. A metallic organ sets an erotic French vibe. And he doesn’t wear anything except a little Siamese cat baby... “Meow … Meow” soft cats grunts set in. The speaker rounds up the spot: Not everyone’s taste - but yours. Bring it to your Volkswagen up! From the exterior color to the dashboard. Now on up.de Logo: Volkswagen