| Title | TOUCH |
| Brand | MERCEDES-BENZ |
| Product/Service | MERCEDES-BENZ A-CLASS |
| Category |
A02. Script |
|
Entrant
|
ANTONI Berlin, GERMANY
|
|
Idea Creation
|
ANTONI Berlin, GERMANY
|
Credits
| Tilman Gossner |
antoni garage |
Executive Creative Director |
| Veit Moeller |
antoni garage |
Executive Creative Director |
| Alice Bottaro |
antoni Garage |
Creative Director |
| Daniel Righi |
antoni Garage |
Art Director |
| Wolfgang Warzilek |
antoni Garage |
Art Director |
| Erick Barrios |
antoni Garage |
Copywriter |
| André Santa Cruz |
antoni Garage |
Copywriter |
| Alice Bottaro |
antoni Garage |
Copywriter |
| Brian Beletic |
Brian Beletic |
Director |
| Matthias Schmidt |
antoni Garage |
Chief Creative Officer |
Provide the full film script in English.
VO
Touch it.
I said: touch it!
C'mon. You know you wanna touch it.
Just touch it.
Go ahead! C'mon, that's it, do it.
Do it. Right now!
C'mon!
C'mon touch it. Right now!
Right now. Do it. Now.
Touch it.
(Museum security coughing)
Let's go.
With the new A-Class you can touch and talk to change whatever you like.
So, blue, yellow, green, red or blue, red, … Alright, alright, that's enough!
SUPER: The new A-Class with Mercedes me.
SUPER: Just like you.
Write a short summary of what happens in the film
This is a film about innate human curiosity and the urge we sometimes have to touch things. A woman is visiting a museum, and her attention is drawn to a beautiful sculpture. This is so striking that she has a strong urge to touch it. But touching art pieces is not allowed, so she tries to fight the urge, with no purpose: the desire is too strong, her finger just goes its own way… until the security guard coughs loud enough to wake her from this tactile catharsis. Luckily, the A-Class with touchscreen is the perfect car for people who like to touch things - and our hero has some fun changing all the lights with her finger.