Title	THE THREAD
Brand	ORANGE
Product/Service	BRAND
Category	A01. Direction
Entrant	PUBLICIS CONSEIL Paris, FRANCE
Idea Creation	PUBLICIS CONSEIL Paris, FRANCE
PR	PUBLICIS CONSEIL Paris, FRANCE
Production	ICONOCLAST Paris, FRANCE
Production 2	PRODIGIOUS Paris, FRANCE
Additional Company	ORANGE Paris, FRANCE

Name	Company	Position
Bruno Bertelli	Publicis Worldwide	Chief Creative Officer
Elie Trotignon	Publicis Conseil	Executive Creative Director
Frederic Royer	Publicis Conseil	Creative Director
Fabien Chiaffrino	Publicis Conseil	Art director
Christophe Paviot	Publicis Conseil	Copywriter
Magali Bergeroux	Publicis Conseil	Worldwide Account Director
Carla Cabalfin	Publicis Conseil	Business director
Jeanne Lemarchand	Publicis Conseil	Account manager
Elsa Stern	Publicis Conseil	Account executive
Libby Little	Publicis Conseil	Head of Orange strategic planning
Etienne Averseng	Publicis Conseil	Strategic planner
Leo Simonsmith	Publicis Conseil	Strategic planner
Nico Perez Vega	Iconoclast	Director
Steve Annis	Iconoclast	Director of photography
Nathalie Lecaer	Iconoclast	Producer
Rodolphe Lanaro	Iconoclast	Line producer
Lucie Gallot	Iconoclast	Production assistant
Pierre Marcus	Prodigious	TV Production
Timothé Rosenberg	Prodigious	TV Production
Cyril Bordesoulle	Digital District	Post-producer
Guillaume Larose	Digital District	Post-producer
Carlos Font Clos	Digital District	Editing
Mathieu Caplanne	Digital District	Colorgrading
Joel Tessonneau	Prodigious	Sound producer
Jean-François Rodriguez	Orange	Global Brand Director
Elena Cabrero	Orange	Global Brand Advertising & Activations Director
Charlotte Bowrey	Orange	Head of European Advertising
Sekou Bah	Orange	Head of SSA Advertising
Charlie Leveque	Orange	International Advertising Campaign Manager
Vrej Minassian	Orange	Music Brand Manager

Tell the jury anything relevant about the direction.

A film that feels immersive and alive. Still cinematic in the technical sense of the photography, but much looser in terms of how we use the camera, so we’re in amongst the action with our two heroes. We kept the odd beauty shot for effect: the epic wide establishing the landscape, the tiny little figure set against the vastness of the desert, the drones. But for the most part, we wanted to be a lot closer to the actual story, experiencing each moment first hand alongside our characters, shooting hand-held and predominantly on foot. We’re creating the illusion of a vast adventure, traveling the globe, mixing cities with wild places, busy streets and a desert. We feel the rawness of the journey too, to the point where at the end of the film we as an audience feel exhausted, like we too have also made this journey with our cast.

Write a short summary of what happens in the film

This film is an odyssey. Two people, drawn together through space and time, embarking on an incredible voyage of a discovery, crossing continents, finding themselves following this thread who will bring them together.

Cultural/Context information for the jury

None