THE WORST SONG IN THE WORLD

Bronze Eurobest

Demo Film

Film

ClientMONOPRIX
Category A07. Use of Original Music
TitleTHE WORST SONG IN THE WORLD
Product/ServiceMONOPRIX DELIVERY SERVICES
Entrant ROSAPARK Paris, FRANCE
Idea Creation ROSAPARK Paris, FRANCE
Media Placement BLUE 449 Paris, FRANCE
Production STINK STUDIOS Paris, FRANCE
Production 2 FIRM STUDIO Paris, FRANCE
Production 3 SCHMOOZE Paris, FRANCE
Credits
Name Company Position
Gilles Fichteberg ROSAPARK Co-Founder Chief Creative Officer
Jean-François Sacco ROSAPARK Co-founder Chief Creative Officer
Jean-Patrick Chiquiar ROSAPARK Co-Founder
Nazgol Athari Nejad ROSAPARK Art Director
Hélène Boudin ROSAPARK Copywriter
Sacha Lacroix ROSAPARK Managing Director
Traktor STINK FILMS Director
Thomas Laurent ROSAPARK TV Producer
Quentin Labat ROSAPARK Associate Director
Alexandre Ribichesu ROSAPARK Senior Strategic Planner
Sarah Herbain ROSAPARK Strategic Planner
Lucile Wissocq ROSAPARK Client Director
Fanny Desvignes ROSAPARK Account Manager
Quentin Barbaray ROSAPARK Account Manager
Charlotte Giraud ROSAPARK Account Manager
Jeanne Neuschwander ROSAPARK Head of Digital Strategies
Mélanie Colleou ROSAPARK PR Contact
Marine Garnier STINK FILMS Executive Producer
Nico Poulsson STINK FILMS Director of Photography
Guillaume Richard STINK FILMS Production Manager
Matthieu Sibony SCHMOOZE Sound Producer
Simon Davis n/a Music Composer
Toby Ridgway FIRM STUDIO Post-Producer
Yann Malcor FIRM STUDIO Editor
Florence Chaffiotte MONOPRIX Head of Marketing
Nicolas Gobert MONOPRIX Brand and Image Director
Stéphanie Jallet MONOPRIX Head of Media, Social Media and Brand Content
Angeline Froger MONOPRIX Social Media Accountant
Marion Denonfoux MONOPRIX Head of PR and Communications
Pascal Crifo BLUE 449 CEO

Tell the jury about the creation of the original music track.

Everything was explained through the song – the song is the script and determines what happens in the story. So we had to find the right insights about bad songs in terms of song writing and bring them into the song itself: saxophone solos, keytar, vocoder overdose… Also, just because we were making the worst song in the world doesn’t mean we wanted it to be unbearable. We just wanted to make something that wouldn’t fit with our main character’s universe. So we turned it into a really cheesy song, a guilty pleasure that some people would actually secretly like, and that everyone would remember after seeing the film. So yes, we made it catchy.

Write a short summary of what happens in the film

A young woman is walking down the street. She has headphones on, but we can hear what she’s listening to. And she’s listening to... the worst song in the world. Just like in a music video, we cross-cut between the musicians in a studio and the woman, who’s clearly not enjoying the song. The lyrics point out just how unbearable her situation is, making it worse and worse… until we finally discover why she doesn’t skip the track: she’s carrying two huge grocery bags.

Cultural/Context information for the jury

People like shopping at their local Monoprix. But there’s one thing they hate: carrying their groceries back home. And yet, most of them don’t use the shop’s delivery services. In order to promote them, we needed to find an insight that they could relate to: you can’t skip a bad song when you’re carrying groceries.