THE INDOOR GENERATION

Short List
ClientVELUX
Category A01. Direction
TitleTHE INDOOR GENERATION
Product/ServiceWINDOWS
Entrant BACON Copenhagen, DENMARK
Idea Creation &CO Copenhagen, DENMARK
Production BACON Copenhagen, DENMARK
Credits
Name Company Position
Martin de Thurah Bacon A/S Director
Mette Jermiin Bacon A/S Exec. Producer
Charlie Gaugler Bacon A/S Producer
Robert Cerkez &Co. Creative Director
Henrik Tvilling &Co. Senior Art Director
Peter Dinesen &Co. Senior Copywriter
Ole Hoffmann, Kristoffer Winther, Katrine Winblad, Leo Flodgaard &Co. Art Director

Write a short summary of what happens in the film

At the heart of the film is a girl. She stands addressing the camera in the beginning. It’s her voice we hear, telling us the story. We return to her throughout the film We cut through a montage of homes and people. Many different ones. Some dark and enclosed. Others more open. We see people living in them and how they've adjusted to staying inside with scented sprays, solar lamps and delivery services. This is daily life. We finally return to the girl who's in a museum observing this "Indoor Generation" as an exhibition. At the very end of the film we see her looking straight to the camera and saying “You will decide how this story ends.” She’s putting her trust in us. She’s asking us to listen. So we will listen.

Dreamy and slightly surreal, Ice Skaters for Ikea from CZAR Brussels

Ice Skaters shows the dreamy and slightly surreal spectacle of a middle aged couple spinning and gliding on the polished wood floors of an elegant, high-ceilinged apartment in their socks. With the tagline 'Bring life into your living room' it is a beautifully crafted advert creating a warm, nostalgic mood for the brand, Ikea. It won Bronze at Eurobest in 2018 for production company CZAR Brussels. Director, Joe Vanhoutteghem and producer, Lander Engels talk to Eurobest about the experience of creating the work. 

How do you make an idea work when your entire media budget is pulled, a week before launch?

The team at Marvelous Moscow have the answer. CCO, Artem Sinyavskiy shares the story of how their work for Skylink, 'The 1 MB Campaign', went on to win Bronze at Eurobest in 2017, despite the media budget being pulled a week before the launch of the campaign.

The gin, the city, the song and the search for the special colour of Seville

PS21 Madrid, the creative transformation company set up by founder of creative agency dommo Agustín Vivancos, was in its first year when the team began work on Searching for the Special Colour of Seville. It was a piece of work that would not only go on to win the agency’s first major award, Bronze in Creative Data at Eurobest in 2018, but would also become part of Seville’s cultural heritage. We hear how the idea came to life from Strategy Director, Sergio Garcia and Executive Creative Director, Victor Blanco.

Final Entry Deadline: 22 October

The Eurobest Awards is the benchmark for creative and effective branded communications in Europe.

For the past 32 years Eurobest has set the bar for Europe's creative communications industry, enabling those who push the possibilities of creativity to compete locally and be recognized globally.

Find out what's new in 2020

Juries announced

The names of the jurors for Eurobest Awards 2020 have been announced. All leaders in their respective fields, they encompass a wealth of creative expertise, skill and talent.

This year, our jurors will be judging the work online. We're adapting our robust and rigorous judging system to an online environment, while retaining our commitment to inclusivity and in-depth debate. As always, the work will be given the time, recognition and platform it deserves.

See the Juries

Get the Eurobest Evolving Trends Report

Full of useful insights and commentary, the Eurobest 2020 Evolving Trends Report revisits five key trends in creativity that emerged in 2019. With predictions from 2019 Jury Presidents and opinions on last year's winning work, we ask, “Where were we then? And what’s next?” across five key areas.