KID'S DREAMS

TitleKID'S DREAMS
BrandVOLKSWAGEN AG
Product/ServiceFAHRERASSISTENZSYSTEME
Category A01. Direction
Entrant ANORAK Berlin, GERMANY
Idea Creation GRABARZ & PARTNER Hamburg, GERMANY
Production ANORAK Berlin, GERMANY
Credits
Name Company Position
Ralf Heuel Grabarz & Partner Werbeagentur GmbH CCO
Tobias Ahrens Grabarz & Partner Werbeagentur GmbH Group Creative Director
Matthias Preuss Grabarz & Partner Werbeagentur GmbH Creative Director
Christian Jakimowitsch Grabarz & Partner Werbeagentur GmbH Art Director
Jacob Eckstein Grabarz & Partner Werbeagentur GmbH Creative Director
Paul v. Mühlendahl Grabarz & Partner Werbeagentur GmbH Copywriter
Marian Götz Grabarz & Partner Werbeagentur GmbH Copywriter
Angela Jäger Grabarz & Partner Werbeagentur GmbH Consultant
Jan Isterling Grabarz & Partner Werbeagentur GmbH Consultant
Oliver Waldmann Grabarz & Partner Werbeagentur GmbH Planning
Judith Uhrlau Grabarz & Partner Werbeagentur GmbH Moving Images
Anka Gerbes Grabarz & Partner Werbeagentur GmbH Moving Images
Sebastian Strasser ANORAK Film GmbH Director
Christiane Dressler ANORAK Film GmbH Managing Director & Founder
Yan Schoenefeld ANORAK Film GmbH Producer
Jeremy Rouse ANORAK Film GmbH Director of Photography
Friedrich Ploch ANORAK Film GmbH Production Designer
Ulé Barcelos ANORAK Film GmbH Costume Designer
Oliver Studt NHB Hamburg Postproduction Producer
Adam Scott The Mill Grading
Paul Hardcastle Trim Editing Editor
Christof Weische Studio Funk Sound Engineer
Cam Ballantyne Beatworms Sound Design

Write a short summary of what happens in the film

"Kid's Dreams" takes the example of the Golf to show how Volkswagen thinks of the safety of all road users - including those not sitting in the car. In the spot "Kid's Dreams", Volkswagen initially lets vehicles of other manufacturers take the stage - in contrast with normal practice. These models are presented as children's dream cars which make the kids forget everything else around them when they see them. This is where the Golf comes into its own. Thanks to the city emergency brake function of the "Front Assist" ambient traffic monitoring system, it brakes automatically just in time as a boy who is immersed in daydreams walks onto the road, with his eyes following a sports car that has just passed by.