2018 Film Craft
THE CHEAPEST CHRISTMAS AD.
|Client||LIDL DIENSTLEISTUNG GMBH & CO. KG|
|Category||A09. Sound Design|
|Title||THE CHEAPEST CHRISTMAS AD.|
|Entrant||PROXIMITY GERMANY Düsseldorf, GERMANY|
|Idea Creation||PROXIMITY GERMANY Düsseldorf, GERMANY|
|Production||FLORIDA TV Berlin, GERMANY|
|Wolfgang Schneider||BBDO Group Germany GmbH||Chief Creative Officer|
|Tobias Grimm||-||Creative Managing Director|
|Michael Schachtner||-||Executive Creative Director|
|David Missing, Nicolas Linde||-||Creative Director|
|Shelley Lui||-||Art Director|
|Franzis Heusel||-||Managing Director|
|Alexandra Schöne||-||Account Director|
|Steffen Gentis||BBDO Group Germany GmbH||Chief Production Officer|
|Silke Rochow||-||Agency Producer|
|Tim Sproten, Christin Schneider, Pascal Biermann, Katharina Köhricht||Florida Relame und Florida TV GmbH||Producer|
|-||Good Guys Entertainment GmbH||Post-Production Company|
|-||Not a machine||Music/Sound Design / Composer|
|Justin Izumi, Sebastian Graage, Fabian Lindenmeier||-||Director|
|Alex Bloom, Juhani Zebra||-||Director Of Photography|
|Lisa Volz, Lena Wagener||-||Casting|
Tell the jury about the elements of sound design.Like the rest of the film, the sound design is a cheaper version of the original. But what we lacked in production value was made up for in the love for detail. We composed an almost entirely acapella version of the original's epic orchestral soundtrack. Even the special effects were created with beatboxing-like sounds.
Write a short summary of what happens in the filmThe film is a cheap re-shot of the epic Christmas ad Weihnachten 2117 by LIDL's biggest competitor EDEKA. Like in the original, the film is set in a dystopian future where mankind has abandoned the cities and robots have taken over. The story then follows a curios robot who discovers the idea of Christmas and falls in love with it. We tell the exact same story - but instead of using expensive CGI and a Hollywood-style production, we created a cheap-as-possible version of it. Proving that you don't need a big budget for a lovely Christmas.
Cultural/Context information for the juryLIDL sells goods of similar quality to those available at the more expensive supermarkets - but at way cheaper prices. We took this business model as a blueprint for our Christmas ad: we re-shot the expensive film of LIDL's biggest competitor and "German John Lewis" EDEKA - known for their emotional Christmas spots like "Heimkommen" - as cheap as possible (complete with an acapella sound design).
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