Bronze Eurobest

Demo Film


Category A09. Sound Design
Production FLORIDA TV Berlin, GERMANY
Name Company Position
Wolfgang Schneider BBDO Group Germany GmbH Chief Creative Officer
Tobias Grimm - Creative Managing Director
Michael Schachtner - Executive Creative Director
David Missing, Nicolas Linde - Creative Director
Shelley Lui - Art Director
Nico Baumann - Copywriter
Franzis Heusel - Managing Director
Alexandra Schöne - Account Director
Steffen Gentis BBDO Group Germany GmbH Chief Production Officer
Silke Rochow - Agency Producer
Tim Sproten, Christin Schneider, Pascal Biermann, Katharina Köhricht Florida Relame und Florida TV GmbH Producer
- Good Guys Entertainment GmbH Post-Production Company
- Not a machine Music/Sound Design / Composer
Justin Izumi, Sebastian Graage, Fabian Lindenmeier - Director
Alex Bloom, Juhani Zebra - Director Of Photography
- EDEKA Script
René Knoll - Editor
Lisa Volz, Lena Wagener - Casting
Josefine Steubing - Styling
Justus Saretz - Setting

Tell the jury about the elements of sound design.

Like the rest of the film, the sound design is a cheaper version of the original. But what we lacked in production value was made up for in the love for detail. We composed an almost entirely acapella version of the original's epic orchestral soundtrack. Even the special effects were created with beatboxing-like sounds.

Write a short summary of what happens in the film

The film is a cheap re-shot of the epic Christmas ad Weihnachten 2117 by LIDL's biggest competitor EDEKA. Like in the original, the film is set in a dystopian future where mankind has abandoned the cities and robots have taken over. The story then follows a curios robot who discovers the idea of Christmas and falls in love with it. We tell the exact same story - but instead of using expensive CGI and a Hollywood-style production, we created a cheap-as-possible version of it. Proving that you don't need a big budget for a lovely Christmas.

Cultural/Context information for the jury

LIDL sells goods of similar quality to those available at the more expensive supermarkets - but at way cheaper prices. We took this business model as a blueprint for our Christmas ad: we re-shot the expensive film of LIDL's biggest competitor and "German John Lewis" EDEKA - known for their emotional Christmas spots like "Heimkommen" - as cheap as possible (complete with an acapella sound design).

Dreamy and slightly surreal, Ice Skaters for Ikea from CZAR Brussels

Ice Skaters shows the dreamy and slightly surreal spectacle of a middle aged couple spinning and gliding on the polished wood floors of an elegant, high-ceilinged apartment in their socks. With the tagline 'Bring life into your living room' it is a beautifully crafted advert creating a warm, nostalgic mood for the brand, Ikea. It won Bronze at Eurobest in 2018 for production company CZAR Brussels. Director, Joe Vanhoutteghem and producer, Lander Engels talk to Eurobest about the experience of creating the work. 

How do you make an idea work when your entire media budget is pulled, a week before launch?

The team at Marvelous Moscow have the answer. CCO, Artem Sinyavskiy shares the story of how their work for Skylink, 'The 1 MB Campaign', went on to win Bronze at Eurobest in 2017, despite the media budget being pulled a week before the launch of the campaign.

The gin, the city, the song and the search for the special colour of Seville

PS21 Madrid, the creative transformation company set up by founder of creative agency dommo Agustín Vivancos, was in its first year when the team began work on Searching for the Special Colour of Seville. It was a piece of work that would not only go on to win the agency’s first major award, Bronze in Creative Data at Eurobest in 2018, but would also become part of Seville’s cultural heritage. We hear how the idea came to life from Strategy Director, Sergio Garcia and Executive Creative Director, Victor Blanco.

Final Entry Deadline: 22 October

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