WORLD CUP - HISTORY WILL BE MADE

Silver Eurobest
ClientBBC ONE
Category A10. Animation
TitleWORLD CUP - HISTORY WILL BE MADE
Product/ServiceWORLD CUP
Entrant BBC CREATIVE London, UNITED KINGDOM
Idea Creation BBC CREATIVE London, UNITED KINGDOM
Production BLINKINK London, UNITED KINGDOM
Credits
Name Company Position
Laurent Simon BBC Creative ECD
Aidan McClure BBC Creative ECD
Mike Lean BBC Creative Head of Planning
James Cross BBC Creative Creative Head
Tim Jones BBC Creative Creative Head
Xander Hart BBC Creative Creative Art Director
Edward Usher BBC Creative Creative Copywriter
Liz Dolan BBC Creative Producer
Loretta Ramkissoon BBC Creative Project Manager
Emma Hamilton BBC Creative Production Coordinator
Laurence Honderick BBC Creative Creative Head - Design
Nicos Livesy Blinkink Director
Alex Halley Blinkink Producer
Bart Yates Blinkink Executive Producer
The Line The Line 2D Animation
LES LES Embroidery
James Parry BBC BBC Sport, Portfolio Head of Marketing

Tell the jury about type(s) of animation used and summarise any relevant challenges or techniques.

The film contains an animated section which is made up of over 600 unique embroidered frames, a feat never before attempted at this scale and level of detail. To achieve this, we made a complete animated film. Each frame of that film was then painstakingly programmed into an embroidery machine, embroidered, and then photographed and run together to create an embroidered animated film. One challenge we faced was to work within the confines of what an embroidery machine can produce. For example, the majority of frames could use only six different thread colours, which informed our initial animation. We also used different techniques within embroidery such as appliqué and puff embroidery, and even the plastic from real footballs.

Write a short summary of what happens in the film

Inside a mysterious factory, an ancient machine weaves an intricate tapestry. The tapestry takes over the screen, as an animated section begins, in which every frame you see is itself painstakingly embroidered. What then unfolds is a chronological retelling of some the great tournament’s most iconic moments. The film then looks ahead to the 2018 FIFA World Cup, featuring some of the players who were poised to make a difference in the coming tournament. The film is soundtracked by a specially-arranged version of Russian folk song Oche Chernye, performed by Sir John Tomlinson.