| Title | MAKE A BOLD MOVE |
| Brand | MCDONALD'S |
| Product/Service | MCDONALD'S |
| Category |
A01. Direction |
|
Entrant
|
LEO BURNETT LONDON, UNITED KINGDOM
|
|
Idea Creation
|
LEO BURNETT LONDON, UNITED KINGDOM
|
Credits
| Chaka Sobhani |
Leo Burnett London |
Chief Creative Officer |
| Pete Heyes |
Leo Burnett London |
Creative Director |
| Katie Spong |
Leo Burnett London |
Agency Producer |
| Truman and Cooper |
Blink |
Director |
| Gary Lathwell |
Leo Burnett London |
Art Director |
| Liane Dowling |
Leo Burnett London |
CopyWriter |
| Giles Skillicorn |
Blink |
Producer |
Write a short summary of what happens in the film
The 30 second film shows a young man going to McDonald's with some of his mates. His eyes lock with those of a McDonald's crew member and he is instantly fixated. We're then transported into a dream world where we see the pair enjoying a bold adventure together. We follow them running through an abstract underpass, dancing in a bowling alley and playing together in a games arcade. But when the woman asks him 'what's it going to be?' the young man finds himself tongue-tied. She helps him out by looking into his eyes and suggesting a 'Fiery Buffalo Chicken wrap' and clearly approves of his bold choice when he nods in agreement.